The document discusses trends in native advertising. It provides an overview of how native advertising is still nascent but growing rapidly. It then summarizes various studies and statistics on the use and effectiveness of native ads. These include findings that while most media buyers already use native ads, two-thirds plan to use them more. The benefits of native ads for advertisers are discussed, but challenges like measurement and alignment with objectives are also noted.
Chat GPT Master Class - Leslie Hughes, PUNCH Media
E marketer native_advertising_roundup
1. October 2014
presented by
Native advertising, which some marketers, publishers and readers see as little different than the old “advertorial” concept, is still nascent enough that it’s difficult for many to define—and has different definitions depending on who you ask. To help you stay on top of the latest trends in native advertising, eMarketer has curated a roundup of some of our latest coverage, including statistics, insights and interviews.
NATIVE ADVERTISING ROUNDUP
14. Coverage of a Digital World
eMarketer data and insights address how consumers spend time and money, and what marketers are doing to reach them in today’s digital world. Get a deeper look at eMarketer coverage, including our reports, benchmarks and forecasts, and charts. eMarketer Corporate Subscriptions: The Fastest Path to Insight
All eMarketer research is available to our clients via an annual corporate subscription. The subscription provides clients with access to all eMarketer analyst reports, signature charts, interviews, case studies, webinars and more. See for yourself how easy it is to fi nd the intelligence you need. Learn more about subscription options.
Con dence in the Numbers
Our unique approach of analyzing data from multiple research sources provides our customers with the most defi nitive answers available about the marketplace. Learn why.
Schedule a personalized demonstration or request a quote today.
Go to eMarketer.com, call 212-763-6010, or email sales@emarketer.com.
The leading research rm for marketing in a digital world.