6. objectives
• create a new two-way communication
channel for young people in Medway
• get young people actively involved in
producing the podcast
• help the organisation learn about
podcasting as a communications tool
15. results
• more than 210 “fans” / 77 followers
• raised profile among new audience group
• maintain presence between festivals
• a starting point…
16. we learnt…
• invest time in interacting and responding
• need to offer value to community
• social networks can be effective for councils on
issues/campaigns people actually care about
24. we’re learning…
• to provide interesting content
• to be human
• to monitor and respond
• that there aren’t any rules for
councils in this space (yet)
33. we learnt…
• role of social media monitoring in issues management
• be ready to engage when appropriate
• how new media can lead old media
34. key barriers for councils
• low awareness of potential uses
• lack of personal use
• blocking access – firewalls and policies
• support from IT departments
• failing to balance risks vs benefits
35. closing thoughts
• get the team ready
• get the organisation ready
• understand the bigger picture
