Presentation at SOCITM Website Take-Up Seminar in London, 2 June 2009

1. Using Web 2.0 tools to
drive take-up and engagement
Simon Wakeman
Head of Marketing
SOCITM
2 June 2009

3. social media

4. it’s about…
PARTICIPATION

5. residents
council publisher vs audience

6. it’s about…
OPENNESS

10. it’s about…
CONVERSATIONS

11. residents
council two-way conversations

12. residents
council two-way conversations

13. it’s about…
COMMUNITIES

15. it’s about…
CONNECTIVITY

16. Screenshot of links, resources,people

17. it’s about…
PEOPLE

18. 1.
BE AWARE & READY

19. external
• map the local online community
• monitor for key issues
• broader models for delivery?
• online networking

20. internal
• skillsets and responsibilities
• organisational culture
• policies and processes
• look for advocates

21. 2.
PARTICIPATE

22. • respond and engage online

26. • signpost online services

28. 3.
CREATE AND SHARE

29. • use social media channels

32. Medway
Council
100

33. RSPB
Medway
Council
765
100

34. SCC
478
RSPB
Medway
Council
765
100

35. SCC
1243 people
478
RSPB
Medway
Council
765
100

36. SCC
RSPB
Medway
Council

37. • be where your residents are
• make clear links to online services

38. 4.
COUNCIL WEBSITES AND BEYOND

39. • is the website social-media ready?

41. • think beyond the website

44. • need to deploy rapidly

46. this is about more than driving
traffic to council online services

47. think more about deeper engagement
than one-off transactional website use

48. fundamental change in relationship
between people and local government

49. simon.wakeman@medway.gov.uk
simon@simonwakeman.com
+44 (0) 7771 701902
twitter: simonwakeman
www.simonwakeman.com/wts0609

50. Image credits:
http://www.flickr.com/photos/mr_mo-fo/3570580386/
http://www.flickr.com/photos/adrianshort/1498875801/
http://www.zoomorama.com/2477f0e8b447bb6570493cdac464c41f
Others:
iCrossing/Antony Mayfield:
http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media
_iCrossing_ebook.pdf