10 Simple Web Strategies to Make Your Web Marketing Click

Web Marketing Webinars a simplified session

10 Simple Strategies to Make your Web Marketing Click Presented by Tom Casale [email_address] Bill Kamper [email_address]

What is your Marketing Objective? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#1. Develop a comprehensive online marketing plan “ You will now have a starting place and a destination, and you will be able to determine what it will cost you to get there. You will be going someplace.” H. Stanley Judd

Developing an Online Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Multiple Online Channels

Create a Roadmap for Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to get from here to there

#2. Research words that potential customers use to search online for your type of business online “ 27 billion online searches were performed in the US alone in December 2009.” comScore

A Word About Keywords ,[object Object],[object Object],[object Object],[object Object],Short-tail vs. Long-tail Phrase Cheesy example: Instead of just cheese>cheese platters>gourmet cheese platters>European gourmet cheese platters... with delivery... in Chicago... South Loop.

#3. Make your website “ Google-friendly” “ Google sites ranked as the top search property worldwide with 87.8 billion searches in December 2009, or 66.8 percent of the global search market.” comScore

Optimize Your Website ,[object Object],[object Object],Rank Higher in Organic Searches

A Case Study: Ten East Delaware ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Case Study: Ten East Delaware Ranked in the top ten for five key pages

#4. Get to the top of the search engines - now!

Paid Search (Pay-per-click) ,[object Object],[object Object],Google Adwords Social Media PPC Banner & Affiliate Ads

#5. Spread your good news over the web

Online PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fill Multiple Channels With Your News

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is the best use of social media?

Social Media ,[object Object],[object Object],[object Object]

#7. Leverage email marketing to promote your business and build relationships

Email/Loyalty Marketing ,[object Object],[object Object]

Blog Marketing & Thought-leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#9: Tell a powerful story with hi-impact video

Video Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],Examples: http://www.youtube.com/rmkcommunities http://tiny.cc/ElevenCityDiner http://www.youtube.com/user/simmysol

#10. Broadcast your meeting or make a presentation over the web

Webcasting and Webinars ,[object Object],[object Object],[object Object],Interactive Meeting and Presentations

Webcasting and Webinars ,[object Object],[object Object]

#Bonus: Link up with your industry for better search results

Linking and Directories ,[object Object],[object Object],[object Object],Create listing and links

Got Questions? Give Tom or Bill a call at 312-846-7669 Tom Casale [email_address] Bill Kamper [email_address]

Simplified Workshops Coming this Spring Give Tom or Bill a call at 312-846-7669 ,[object Object],[object Object],[object Object],[object Object],[object Object],Stay tuned for dates and location

10 Simple Web Strategies to Make Your Web Marketing Click

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10 Simple Web Strategies to Make Your Web Marketing Click