As much as we criticize Air India for the bad service and untimely flights, it is still the most loved brand of airlines in India. The main reason behind this is the company's selfless nature. During the Nepal earthquake, while all other airlines were busy with their daily chores, Air India stepped forward to help the victims. This has had a great influence on their company's reputation.

1. www.simplify360.comwww.simplify360.com
A social media analysis of Airlines industry
April, 2015
AIR INDIA IS THE
MOST LOVED
AIRLINES IN INDIA
“Feeling proud that Air India is my national carrier”
Posted on Facebook

2. www.simplify360.comwww.simplify360.com
SUMMARY
• Air India is the most talked about airlines in India thanks to the rescue
operations of the airline in Yemen and the effort for the relief
operation in Nepal. “Where are other airlines with large number of
fleets. Is Air India the only responsible airline” wrote one on Facebook.
Such efforts did not go unnoticed. “Whatever happens with the airline
in the past, I am proud that Air India is my national carrier” wrote
another.
• Air India leads the share of voice and have the highest online earned
media
• Jet Airways has the highest number of fans on Facebook and is also the
most followed airline on Twitter.

3. www.simplify360.comwww.simplify360.com
Air India has the highest share of voice
Air India
61.6%
Jet Airways
15.9%
Indigo
10.1%
SpiceJet
7.9%
Air
Asia
2.8%
GoAir
1.7%
Air Costa
0.1%
Air India continue to lead the share of voice.
Share of voice among top airlines
Source: Simplify360, April 2015
SOV, March 2015

4. www.simplify360.comwww.simplify360.com
Buzz around Air India is the highest throughout
Top 3 players have 83% share of voice
Buzz trend of top airlines
Source: Simplify360, April 2015
0
2000
4000
6000
8000
10000
12000
14000
1-Apr-15 4-Apr-15 7-Apr-15 10-Apr-15 13-Apr-15 16-Apr-15 19-Apr-15 22-Apr-15 25-Apr-15 28-Apr-15
Air India Jet Airways Indigo SpiceJet Air Asia India GoAir Air Costa

5. www.simplify360.comwww.simplify360.com
17.8
6.6
10.4
5.3
10.6
5.0
3.3
8.4
6.2
4.4
3.9
6.6
78.9
85.0
83.3
90.4
85.5
88.4
Air India
Jet Airways
Indigo
Spice Jet
Air Asia (India)
Go Air
Positive Negative Neutral
Air India is the most loved brand
Sentiment comparison of top airlines
Source: Simplify360, April 2015

6. www.simplify360.comwww.simplify360.com
Air India’s contribution towards national cause has earned goodwill
for the brand
Feeling proud
that Air India is
my national
carrier
“

7. www.simplify360.comwww.simplify360.com
6,298
12,614
7,225
5,226
2,567
901
52,828
2,627
2,479
2,383
149
692
- 20,000 40,000 60,000
Owned media Earned media
Source: Simplify360. April 1 , 2015 to April 29,2015
Earned vs Owned media comparison

8. www.simplify360.comwww.simplify360.com
GoAir
IndiGo
FlySpiceJet
Jet Airways
Air India
AirAsiaIndia
(100)
9,900
19,900
29,900
39,900
49,900
59,900
1,000 501,000 1,001,000 1,501,000 2,001,000 2,501,000
Engagement
No. of fans on Facebook
Jet Airways is the clear leader on Facebook
• The overall industry has improved on the engagement compared to previous month
• Jet Airways leads both in the no. of fans engaged on Facebook and the total no. of fans on Facebook.
• Other airlines have low engagement compared to the leader
Facebook performance comparison
Size of the bubble represents
the %ge of fans engaged
PERFORMANCE IN MARCH
PERFORMANCE IN APRIL

9. www.simplify360.comwww.simplify360.com
Jet Airways
48%
AirAsiaIndia
19%
FlySpiceJet
18%
IndiGo
8%
Air India
5%
GoAir
2%
Share of Facebook Fans
Jet Airways with 1.9 Million fans has the highest share of fans.
Airlines Fans
Jet Airways 1,958,802
AirAsiaIndia 754,366
FlySpiceJet 731,104
IndiGo 336,179
Air India 215,265
GoAir 97,015
Facebook Fan Size
Total Facebook fans of the top airlines, Data as on
April 29, 2015

10. www.simplify360.comwww.simplify360.com
Jet Airways
Air India
SpiceJet
IndiGo
AirAsia India
GoAir
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
-1,000 19,000 39,000 59,000 79,000 99,000 119,000 139,000
MentionsonTwitter
Followers
Jet Airways has the highest number of followers mentions on Twitter

11. www.simplify360.comwww.simplify360.com
Followers growth compared to previous month
112,224
45,274
39,889
37,093
17,859
14,528
118,543
49,618
41,570 39,536
19,038
15,537
Jet Airways Air India SpiceJet IndiGo AirAsia India GoAir
March April

12. www.simplify360.comwww.simplify360.com
Methodology
Brands considered for the analysis:
A total of 6 Airlines company is considered for the analysis. Following is the list of companies considered:
GoAir, Indigo Airlines, SpiceJet, Jet airways, Air India, AirAsia India. Air Costa and Air Vista are not considered in
the analysis.
For ranking the top airlines, the total number of organic and inorganic mentions, the fan size on
Facebook, the number of people engaged, the number of followers and mentions in the last 30 days
were taken into account. Simplify360 Social Index is a weighted average score of all the above
parameters.
Numbers and figures in the report is as on April 29, 2015.

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