BMW is the most social automobile brand in India
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BMW is the number 1 automobile brands in India while Scorpio HAS THE HIGHEST number of MENTIONS WITH THE Fourth HIGHEST number of Followers. Tata Nano HAS HIGH NUMBER OF FANS AS WELL AS HIGH ON ENGAGEMENT. Mahindra Scorpio has got the highest Facebook score and Tata Nano leads in Twitter score.
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BMW is the most social automobile brand in India
- 1. Report on Indian automobile Industry May, 2014 A SOCIAL MEDIA ANALYSIS Image Source: http://www.gowheels.com/
- 2. BMW Skoda Hyundai Tata Motors Volkswagen Honda Ford Maruti Suzuki Mercedes Toyota Mahindra Nissan Renault Rank Brand name 1 BMW India 2 Skoda 3 Hyundai 4 Tata Motors 5 Volkswagen 6 Honda India 7 Ford India 8 Maruti Suzuki 9 Mercedes Benz 10 Toyota India 11 Mahindra & Mahindra 12 Nissan 13 Renault
- 3. Likes Score – 81.3 People Talking About – 79.6 Followers Score – 96.6 Social Buzz Score – 94.612 23% 6% 71% Sentiment Analysis Positive Negative Neutral Likes 97% Shares, 1.77 Comment s, 0.91 Facebook analysis Likes Shares Comments Overall strategy focuses on high-quality, aspirational imagery by flaunting the awesomeness of the brand
- 4. Likes Score – 69.4 People Talking About – 69.4 Followers Score – 81.3 Social Buzz Score – 96.6 • Use of images and videos from events • Engagement opportunities were created to either attend events or win merchandise. • Supports the offline events through the Social media channels which helps to create a positive buzz about the company online Likes 94% Shares 2% Comments 4% FACEBOOK ANALYSIS 22% 6% 72% SENTIMENT ANALYSIS POSITIVE NEGATIVE NEUTRAL
- 5. Likes Score – 69.4 People Talking About – 69.4 Followers Score – 81.3 Social Buzz Score – 96.6 21% 7% 72% Hyundai India Sentiment Analysis Positive Negative Neutral 93% 2% 5% Facebook Analysis Likes Shares Comments
- 6. Rank Company Name Faceboo k Score Rank Company Name Twitter Score Rank Company Name Buzz Score 1 Mahindra 97.28 1 Mercedes Benz 94.52 1 BMW India 94.61 2 Nissan 93.88 2 Tata Motors 92.82 2 Skoda 86.85 3 Hyundai India 87.08 3 BMW India 92.44 3 Hyundai India 86.84 4 Tata Motors 86.74 4 Mahindra 87.68 4 Tata Motors 84.69 5 Mercedes Benz 80.96 5 Volkswagen 81.44 5 Volkswagen 81.67 6 BMW India 80.62 6 Honda India 79.14 6 Honda India 79.1 7 Maruti Suzuki 78.92 7 Skoda 75.66 7 Ford India 78.8 8 Volkswagen 72.84 8 Maruti Suzuki 73.84 8 Maruti Suzuki 77.29 9 Renault 70.14 9 Hyundai India 72.64 9 Mercedes Benz 76.73 10 Skoda 69.4 10 Ford India 68.06 10 Toyota 72.11 11 Ford India 66.74 11 Toyota India 67.9 11 Mahindra 69.51 12 Toyota India 53.86 12 Renault 67.8 12 Nissan 68.86 13 Honda India 47.06 13 Nissan 67.42 13 Renault 67.24 Final index is a function of Facebook score, Twitter score and Buzz Score
- 8. Social Buzz Score – 88.1 No. of Likes – 1020436 No. of Followers – 13408 People Talking about – 9900 Specifications Engines 1497 cc, Petrol, 117 bhp @ 6600 RPM power 1498 cc, Diesel, 99 bhp @ 3600 RPM power Seating Capacity 5 seater Steering Power steering Price*: ₹7.19 – 10.99 lakhs *Ex-Showroom,New Delhi
- 9. Social Buzz Score – 77.892 No. of Likes – 3817676 No. of Followers – 15093 People Talking about – 3879 Specifications Summary Engines 624 cc, CNG, 37 bhp @ 5500 RPM power 624 cc, Petrol, 37 bhp @ 5500 RPM power Seating Capacity 4 seater Steering Manual steering Power steering Price*: ₹1.41 - 2.58 lakhs *Ex-Showroom,New Delhi
- 10. Social Buzz Score – 74.5 No. of Likes – 3,977,303 No. of Followers – 9479 People Talking about – 46,236 Specifications Summary Engines 1197 cc, Petrol, 83 bhp @ 6000 RPM power 1336 cc, Diesel, 89 bhp @ 4000 RPM power 1396 cc, Petrol, 99 bhp @ 5500 RPM power Seating Capacity 5 seater Steering Power steering Price*: ₹4.81 - 7.77 lakhs *Ex-Showroom,New Delhi
- 11. Rank Car name 4 Datsun GO 5 Mahindra Scorpio 6 Nissan Terrano 7 Maruti Swift 8 Mahindra Bolero 9 Tata Safari 10 Indica Vista 11 Hyundai i10 12 Maruti Ertiga 13 Mahindra XUV 500 Rank Car name 14 Toyota Fortuner 15 Ford Figo 16 Toyota Innova 17 BMW 1 Series 18 Toyota Etios 19 BMW 2 Series 20 BMW 3 Series 21 Mahindra Thar 22 Maruti Alto 800 23 Maruti Alto K10 Rank Car name 24 Tata Aria 25 Tata Manza 26 Indica V2 27 Maruti Swift Dzire 28 Maruti Celerio 29 Honda Amaze 30 Mercedes-Benz C 31 Tata Sumo 32 Mercedes-Benz E 33 Mercedes-Benz A Rank Car name 34 Indica V2 35 Hyndai Verna Fluidic 36 Hyundai Xcent 37 Hyundai Grand i10 38 Mercedes-Benz B-Class
- 12. Three major groups can be observed among the Indian car manufacturing companies. (1)Those with high mention but less follower, (2)those having high number of followers but less mentions and (3)those who are low on both the parameters. Scorpio HAS THE HIGHEST number of MENTIONS WITH THE Fourth HIGHEST number of Followers Ford Ecosport Renault Duster Tata Safari Mahindra Scorpio Mahindra XUV 500 Tata Aria Ford Figo Mahindra Bolero -100 0 100 200 300 400 500 600 0 2000 4000 6000 8000 10000 12000 14000 Mentions Followers
- 13. Tata Nano HAS HIGH NUMBER OF FANS AS WELL AS HIGH ON ENGAGEMENT Tata Nano Mahindra Scorpio Mahindra XUV 500 Mahindra Bolero Tata Safari Mahindra Thar Renault Duster Maruti Suzuki Alto K10 Tata Aria Maruti Swift Indica Vista -500000 0 500000 1000000 1500000 2000000 2500000 3000000 3500000 4000000 4500000 -2 0 2 4 6 8 10 12 14 PeopleTalkingAbout Facebook Likes
- 14. IN TERMS OF SHARE OF MENTIONS, Tata Nano IS LEADING Being the cheapest car of India, Tata Nano is the most talked about car in social media Tata Nano, 26% Maruti Swift, 17% Mahindra Scorpio, 14% Tata Safari, 13% Volkswagen Polo, 9% Skoda Octavia, 8% Mahindra XUV 500, 5% Datsun GO, 3% Renault Duster, 3% Mahindra Thar, 2%
- 15. Mahindra Scorpio has got the highest facebook score and Tata Nano leads in twitter score 0 10 20 30 40 50 60 70 80 90 1 2 3 4 5 6 7 8 Tata Nano Ford Ecosport Renault Duster Datsun GO Mahindra Scorpio Maruti Swift Mahindra Bolero Tata Safari Facebook Score Twitter Score
- 16. Total 40 Cars were considered for this report Renault Duster Maruti Suzuki Alto K10 Toyota Innova Nissan Terrano Tata Sumo Volkswagen Polo Honda Amaze Toyota Fortuner Datsun GO Mercedes-Benz A-Class Skoda Octavia Honda City Toyota Etios Tata Nano Mercedes-Benz B-Class Maruti Swift Dzire Hyudai i20 Ford Figo Aria Mercedes-Benz C-Class Maruti Celerio Hyundai Xcent Ford Ecosport Indica V2 Mercedes-Benz E-Class Maruti Swift Hyundai Grand i10 Mahindra Scorpio Indica Vista BMW 1 Series Maruti Ertiga Hyndai Verna Fluidic Mahindra XUV 500 Tata Manza BMW 2 Series Maruti Alto 800 Hyundai i10 Mahindra Bolero Tata Safari BMW 3 series
- 17. Methodology Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. The parameters considered for Twitter and Facebook were also gathered through Simplify360. For brands having multiple Twitter/Facebook profiles their Indian official account of the Product is taken into consideration. A total of 40 Indian car brands including foreign manufacturers in India were considered in the analysis.
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- 19. Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence. Offerings include: •Social Marketing Suite for agencies •Social Contact Centre for BPOs •Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
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