Budget 2015-16 Evoked Astounding Reactions on Social Media
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The Union Budget for the financial year 2015-2016 has seen a sudden change in approach. This time the focus has shifted from a middle class society friendly outcome to a more growth focused one. The trending topics on Twitter revolved around taxation, education, infrastructure, insurance and banking. However, the trend seemed to differ according to the needs of a particular place or segment of citizens in the society. However, the budget also saw a number of negative trends such as anti-poor, increasing service tax and more. The sectors which received the most negative trend were taxation and education. This presentation gives you a complete idea about how the budget was represented on social media, by various sections of the society.
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Budget 2015-16 Evoked Astounding Reactions on Social Media
- 1. www.crisil.com Social Media Mandate to Union Budget: Growth Focused Budget, Not Middle Class Friendly
- 2. www.crisil.com 13.0% 12.9% 9.1% 8.6% 7.9% 6.4% 6.2% 4.9% 4.4% 4.3% 3.8% 2.9% 2.5% 2.5% 2.3% 1.9% 1.6% 1.5% 1.5% Growth focused budget Conversation around Middle class Service Tax increased New educational institutes Focus on Infrastructure Reduction in corporate tax Law for Black Money Poverty elimination Replace wealth tax with additional 2% surcharge on super rich Petrol and diesel prices hiked SETU for startups Visa on Arrival now increased for 150 countries Rs 5,000 cr allocated to MNREGA Target of 3% Fiscal Deficit Tax exemptions for Yoga 100% tax exemption in CSR activities for Clean Ganga Fund and Swachh Health Insurance Govt to set-up Mudra bank for SC/ST entrepreneurs Gold monetisation Top trending topics Issues that generated maximum responses, either positive or negative
- 4. www.crisil.com 24.9% 16.5% 11.4% 10.9% 9.2% 7.3% 5.9% 4.8% 4.6% 4.4% Replace wealth tax with additional 2% surcharge on super rich Growth focused budget New educational institutions Middle class Reduction in corporate tax Law for Black Money Poverty elimination Buzz around economy and budget Rs 5,000 cr allocated to MNREGA Focus on Infrastructure Top positive trending topics
- 6. www.crisil.com 59.5% 63.9% 53.5% 56.6% 61.5% 57.8% 57.4% 55.4% 9.5% 13.7% 12.1% 16.0% 14.6% 6.6% 12.0% 14.1% 13.0% 9.9% 10.6% 14.6% 9.4% 16.2% 14.1% 14.9% 9.8% 7.2% 13.1% 7.7% 8.4% 8.1% 8.1% 8.0% 8.1% 5.3% 10.6% 5.1% 6.1% 11.3% 8.4% 7.5% Businesses Distinguished Citizen Economy Expert Individual Influencer Investor Media Political and Social activist Taxation Education Infrastructure Insurance Banking Top 5 trending topics by profile segments
- 7. www.crisil.com Sentiments of profile segments 36.06% 22.42% 32.29% 30.16% 34.66% 25.12% 17.11% 23.98% 63.94% 77.58% 67.71% 69.84% 65.34% 74.88% 82.89% 76.02% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Individual Media Influencer Political and Social activist Distinguished Citizen Businesses Economy Expert Investor Negative Positive
- 8. www.crisil.com INDIVIDUAL MEDIA POLITICAL & SOCIAL ACTIVISTS Top trending topics by profile (Person/organization) INFLUENCER DISTINGUISHED CITIZEN BUSINESSES INVESTORECONOMY EXPERT
- 9. www.crisil.com Karnataka Maharashtra NCT Trending topics by region/geography 24.9% 16.5% 11.4% 10.9% 9.2% 7.3% 5.9% 4.8% 4.6% 4.4% Replace wealth tax with additional 2% surcharge on super rich Growth focused budget New educational institutions Middle class Reduction in corporate tax Law for Black Money Poverty elimination Buzz around economy and budget Rs 5,000 cr allocated to MNREGA Focus on Infrastructure
- 10. www.crisil.com 62.3% 15.5% 8.7% 8.5% 5.0% Taxation Education Infrastructure Insurance Banking Sectors talked about the most positively Taxation, Education and Infrastructure were the top 3 sectors which were talked the most Sectors talked about positively
- 11. www.crisil.com 34.9% 25.1% 13.0% 11.8% 8.4% 6.8% Service Tax increased Called anti-middle class New educational institutions Petrol and diesel prices hiked Reduction in corporate tax Rs 5,000 cr allocated to MNREGA Top negative trending topics
- 13. www.crisil.com Karnataka Maharashtra NCT Top Negative trending topics by region/states 34.9% 25.1% 13.0% 11.8% 8.4% 6.8% Service Tax increased Called anti-middle class New educational institutions Petrol and diesel prices hiked Reduction in corporate tax Rs 5,000 cr allocated to MNREGA
- 14. www.crisil.com 57.7% 17.2% 13.5% 7.0% 4.6% Taxation Education Insurance Infrastructure Energy Top 5 Sectors which were talked Negatively Top Negative trending topics (overall) Taxation and education were the key sectors negatively talked about
- 15. www.crisil.com Sectors wise sentiments Taxation, Education and Infrastructure were the top 3 sectors which were talked the most 34.4% 38.7% 31.1% 47.3% 16.9% 44.4% 71.8% 11.9% 4.8% 40.3% 27.7% 23.2% 21.8% 14.6% 10.8% 65.6% 61.3% 68.9% 52.7% 83.1% 55.6% 28.2% 88.1% 95.2% 59.7% 72.3% 76.8% 78.2% 85.4% 89.2% Taxation Education Infrastructure Insurance Banking Energy Manufacturing Healthcare Bullion Housing Defence Rural development Agriculture Women Safety Start-ups Negative Positive Sector wise sentiment 46.3% 13.4% 11.5% 5.6% 4.4% 3.5% 2.5% 2.3% 2.1% 1.8% 1.7% 1.6% 1.5% 1.1% 0.7% Taxation Education Infrastructure Insurance Banking Energy Manufacturing Healthcare Bullion Housing Defence Rural development Agriculture Women Safety Start-ups Overall sector conversation/buzz
- 16. www.crisil.com State wise distribution (%ge) 15.49 14.84 7.45 6.33 4.89 4.35 2.70 2.50 2.39 2.25 1.85 1.80 1.77 1.51 1.36 1.09 0.66 0.41 0.36 0.34 0.24 0.23 0.21 0.17 NCT Maharashtra Karnataka Tamil Nadu Gujarat Uttar Pradesh West Bengal Bihar Madhya Pradesh Andhra Pradesh Goa Rajasthan Orissa Haryana Kerala Punjab Jharkhand Assam Uttaranchal Jammu & Kashmir Manipur Chhattisgarh Himachal Pradesh Tripura Geography – map chart 31.6% 34.0% 31.2% 27.2% 29.1% 29.1% 31.7% 34.8% 30.4% 34.6% 28.8% 51.1% 21.1% 21.9% 36.2% 13.0% 41.8% 26.5% 32.5% 35.7% 11.9% 68.4% 66.0% 68.8% 72.8% 70.9% 70.9% 68.3% 65.2% 69.6% 65.4% 71.2% 48.9% 78.9% 78.1% 63.8% 87.0% 58.2% 73.5% 67.5% 64.3% 88.1% Maharashtra NCT Karnataka Gujarat Tamil Nadu Uttar Pradesh Andhra Pradesh West Bengal Haryana Rajasthan Madhya Pradesh Bihar Kerala Orissa Punjab Goa Assam Uttaranchal Jharkhand Himachal Pradesh Manipur Negative Positive State wise sentiment distribution (%ge)
- 17. www.crisil.com BY AGE BUCKETS – DISTRIBUTION OF MENTIONS, TOP TOPICS 22.3% 13.1% 27.6% 36.9% 13-20 years 21-30 years 31-40 years 40+ years
- 18. www.crisil.com BY AGE BUCKETS – DISTRIBUTION OF MENTIONS, TOP TOPICS 36.7% 28.6% 32.4% 34.7% 63.3% 71.4% 67.6% 65.3% 13-20 years 21-30 years 31-40 years 40+ years Negative Positive
- 19. www.crisil.com BY GENDER BUCKETS – DISTRIBUTION OF MENTIONS, TOP TOPICS 21.5% 78.5% Female Male
- 20. www.crisil.com BY GENDER BUCKETS – DISTRIBUTION OF MENTIONS, TOP TOPICS 30.8% 34.8% 69.2% 65.2% Female Male Negative Positive
- 21. www.crisil.com BUZZ FROM EASTERN & NORTH EASTERN STATES Eastern states (West-Bengal, Orissa, Bihar) North-Eastern states (7 states)
- 22. www.crisil.com 90.14% 8.53% 0.51% 0.49% 0.15% 0.12% 0.06% Twitter Facebook Blogs Google+ Videos Discussions News 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% PLATFORM/SOURCES BREAKUP
- 23. www.crisil.com 12:08 PM 1:50 PM
- 24. www.crisil.com About Crisil: CRISIL is a global analytical company providing ratings, research, and risk and policy advisory services. We are India’s leading ratings agency. We are also the foremost provider of high-end research to the world’s largest banks and leading corporations. With sustainable competitive advantage arising from our strong brand, unmatched credibility, market leadership across businesses, and large customer base, we deliver analysis, opinions, and solutions that make markets function better. Our defining trait is our ability to convert data and information into expert judgements and forecasts across a wide range of domains, with deep expertise and complete objectivity.
- 25. www.crisil.com About Simplify360: Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia, UAE and the Netherlands to name a few. The company’s products and services are sold in over 100 countries.