Samsung Galaxy S4 Mini was spotted in Samsung App store on 27th May, 2013. As a result, the volume of conversations about Samsung Galaxy S4 peaked that day. The report aims to find out how the news spread on social media.

1. 1
HOW SOCIAL MEDIA CAN
SPREAD RUMOUR LIKE
WILD FIRE:
A CASE STUDY ON
SAMSUNG GALAXY S4 MINI
LEAK

2. SAMSUNG GALAXY S4 MINI SPOTTED
ON SAMSUNG APP STORE
30 MAY: SAMSUNG OFFICIALLY ANNOUNCED GALAXY S4 MINI
31 MAY: SOCIAL MEDIA WENT ABUZZ WITH THE OFFICIAL
ANNOUNCEMENT
0
1000
2000
3000
4000
5000
6000
7000
8000
20-May 21-May 22-May 23-May 24-May 25-May 26-May 27-May 28-May 29-May 30-May 31-May 01-Jun 02-Jun 03-Jun 04-Jun 05-Jun 06-Jun 07-Jun 08-Jun 09-Jun 10-Jun
Buzz Trend
HOW IT ALL STARTED

3. UNITED STATES 19%
INDONESIA 11%
SINGAPORE 4%
INDIA 4%
VENEZUELA 4%
UK 4%
COLOMBIA 4%
BRAZIL 3%
MEXICO 2%
NETHERLANDS
GREECE 2%
FRANCE 2%
CANADA 2%
GERMANY 2%
SPAIN 2%
countries contributed
to the buzz165
Top 15 countries contributing to the buzz
conversations in 22
days20K
conversations on the day
samsung mini was spotted
(May 27)7K
of the buzz from
Twitter97%
News spread to over 165 countries

4. 4
Top tweets

5. Total exposure
85,330,175
151,951,604
As a result in twitter alone
Total audience reached

6. For more details
Visit: www.simplify360.com
Vang Lian is an alumnus of IIM Bangalore. He works as
an analyst at Simplify360. Simplify360 Research
provides consumer insights based on social media data
and provides strategy for digital marketing solution to
clients.
This work is licensed under