24. There Are Two Types Of Marketing
Strategies Used For The Marketing Of
TATA Nano:
Online Marketing
Offline Marketing
25.
26.
27.
28. It Is A Useful Analysis That Takes Into
Consideration Not Only Your Own
Business But Your Competitors’ Activities
And Current Industry Happenings As Well.
33. •Goodwill Of Brand. •Lack Of Competence.
•Existing Dealers & Service Networks. •Lack Of Reliable Technology In
•Large Shareholder Base For Capital Automobiles.
Needs. •Don’t Have Luxury Car Brand Of Its
Own.
•
•
•
46. From Our Analysis Of Tata Group We Can
Conclude That Tata Is A Very Strong Contender
In Indian As Well As International Market.
It Has Built A Very Strong Brand Of Its Own And
With All The Ups And Down It Has Maintained
Its Status And So It Will Do In Coming Future.
It’s A Company To Watch In The Coming Years.
47. • Wikipedia
www.wikipedia.org
• Tata Group Official Website
www.tata.com
• Blogger
www.blogger.com
• Mayank Dhingra, Business Writer
http://mayank.name
• The Economist
• Fortune 500
www.cnnmoney.com
• And Many More…
50. The major sections of the site are:
Gallary
Game Community
Why Nano?
Booking Details
BACK
51. The Various Social Networking Sites Used:
Blog
Orkut
Facebook
YouTube
52.
53. Orkut Is One Of The Most Popular Social
Networking Platforms In India.
There's A User Profile For Nano Which Has A
Few Pics And Videos
Has Around 350 Friends.
A Group Dedicated To The Care Which Has
Around 11,000 Members, Started Back In
May, 08.
54. Facebook Is A Top Networking Site Amongst
Indians.
There's A Fan Page For The Car With About
6000 Fans, A Few Videos And Picture Albums.
55. There's Also A Youtube Channel For Tata
Nano Where You Can Subscribe To Videos.
Has Managed To Generated More Than
10,000 Views On Videos Of The Car.
BACK
56. The Online Booking Of TATA Nano Has Given
Boost To The Sales As Now Due To Online
Registration It Became Easier To Buy Nano.
It Did Definitely Generate A Lot Of Excitement
On The Web In General.
BACK
57. The Blogosphere And
Indian Media Sites
Were Full With Ads For
Tata Nano.
The Ads Came In All
Shapes And Sizes And
Were Definitely
Noticed.
BACK
58. The Game By Zapak Was
A Great Move To Spread
Word About The Car.
There Are A Lot Of Claims
That The Game Has Been
Played Millions Of Times
Since Its Launch.
It's A Simple And Easily
Accessible Game, Which
Anyone With A Browser
And Internet Connection
Can Play.
BACK
59. Tata Partnered With A Few Banks For Releasing
Application Forms.
ICICI Bank For Example Initiated A Whole
Campaign To Get Noticed And Spread The
Word.
BACK
60. As Is The Case With Most Automobile
Companies, Tata Too Ran A Series Of
Promotional Activities On Malls To Get Nano In
Front Of Perspective Buyers.
BACK
61. Tata, A Giant Brand That It Is Has Leveraged It's
Umbrella Groups To Market Nano.
You Can Find Nano Merchandise, Application
Forms And Demo Cars In Tata Indicom, Titan,
Croma And Westside Stores.
Tata Indicom Had Also Offered A Money-back
Offer With Every Application Form.
BACK
