The Beginner's Guide to Personal Branding

Guideto
Building
Your
Personal
Brand
THE BEGINNER'S
BY SIMPLY STATED MEDIA

simplystatedmedia.com
You no longer have to hate
your job or feel stuck at
work.
You don’t need to be scared
or sad that you’ll never do
what you love.
You can advance your career,
uncover lucrative
opportunities, do more of
what you love, and take
control over your work life.
And, it starts with building
your personal brand.

AN INTRODUCTION TO
THE IMPORTANCE OF
PERSONAL BRANDING IN
THE DIGITAL AGE

Branding is the act of
positioning a commodity --
such as a service, product,
business, or idea -- so that
its unique value is visible
and recognizable.
You probably associate and
recognize the branding of
large corporations.
But branding isn't just for
big businesses.

"All of us need to understand the
importance of branding. We are CEOs of
our own companies: Me Inc.
To be in business today, our most
important job is to be head marketer for
the brand called You."
TOM PETERS IN FAST COMPANY

Branding is for businesses
AND individuals who want to
attract the attention needed
to grow professionally.
Personal branding is how you
effectively communicate who
you are, what you do, and
why you are different.
It's positioning yourself so
that your unique value is
visible and recognizable.

Personal branding is
about who you are in
person....
But it's more about who
you are online.

“Personal branding is about managing your
name — even if you don’t own a business — in
a world of misinformation, disinformation, and
semi-permanent Google records.
Going on a date? Chances are that your “blind”
date has Googled your name. Going to a job
interview? Ditto.”
TIM FERRISS, 4-HOUR WORK WEEK

To searchers, you are who
you are in results.
Don't show up at all --
and you're sketchy and
unreliable.
Show up with no
consistency -- and
you're an amateur.
But show up with a strong,
polished platform -- and
you're an AUTHORITY .

Being an authority and having a cohesive
branded digital presence allows you to stand
out and create opportunities for advancing
both professional and personally.
It unlocks doors -- some doors you may not
have been able to open otherwise.

A strong online brand
can lead to:
Job & Career Opportunities
Speaking Engagements
Book Deals
Freelancing & Side Work
Consulting Jobs
Event Invitations
Selling Your Products & Services
Joining & Running a Community
Building Your Own Business
Becoming More INDEPENDENT

Today, you are no longer
defined by your job and
who you work for.
You are defined by who you
are and what you know.
Your future and career
doesn't rely on an
organization.
It's relies on your talent,
abilities, ambition, and
drive.

The Internet has given
talented professionals and
"indiepreneurs" a powerful
opportunity to be more
self-reliant.
Independently, we can build
a following, share our talents,
start businesses, and connect
with customers, clients,
employers, and audiences
around the world.

"Today, talented individuals need
organizations a lot less than organizations
need talented individuals.
It used to be that there was a stark boundary
between who's working on their own and
who's working in corporate America. The
boundary is now more permeable."
DAN PINK, AUTHOR OF FREE AGENT NATION

Gaining mass visibility and
attention -- once only
possible for large companies
and corporations -- is now
possible for any one with an
Internet connection.
Individuals have the
opportunity to advertise
themselves to the world
through personal digital
branding.

A powerful personal
digital brand is made up
of three things:
1. Branded Website:
that says who you are
2. Content:
that shows what you
know or do
3. Email List:
that allows you to
directly communicate
with your audience

1. BRANDED
WEBSITE

A branded website is the
core of your digital
presence.
You can't just have a
Facebook page, LinkedIn
profile or Etsy store --
everyone does.
You need a branded
dot-com that shows you
stand on your own and
don't rely on other
platforms.
BRANDED WEBSITE

Plus, you do NOT want to
rely on other platforms.
When you do, you limit
your growth and potential.
You are at their mercy.
If they close your account,
you lose your audience. If
they change their terms,
you are impacted. If you
want to add features, they
may not support it.
BRANDED WEBSITE

When you have your own
website, you control and
centralize your digital
presence.
You can use one branded
domain to share your
resume and portfolio,
receive contact inquires,
sell products, and direct
all of your traffic to.
BRANDED WEBSITE

2. CONTENT

When you have a website,
you can publish content
that shows off your
talents, knowledge, and
abilities.
That content may include:
CONTENT
Blog Posts
Sales Copy
Ebooks
White Papers
Videos
Slideshares
Infographics

But your content doesn't
always need to exist
solely on your website.
To get extra attention,
you can seed content on
other platforms through:
CONTENT
Guest Posts (blogs other websites)
Social Content (posts on social)
Webinars (live online presentations)
Native Content Publishing (videos
on YouTube, slideshows on
Slideshare, etc.)

3. EMAIL LIST

It's not enough to have
someone discover you
online, read your content,
and learn what you do.
You want — and need — to
capture their information
so you can stay in contact
with them.
EMAIL LIST

Collecting email addresses is
far more important than
gaining Facebook Likes or
Twitter Followers.
An email list of people who
are interested in you and
what you do is the launching
pad for your brand.
It allows you to regularly and
reliably connect with an
engaged audience.
EMAIL LIST

When you have an
engaged list, you are able
to leverage your
audience on a direct and
personal level.
You can share content,
sell services, advertise
products, promote your
events, and further build
lasting, powerful
relationships.
EMAIL LIST

PULLING IT ALL
TOGETHER
WEBSITE + CONTENT + EMAIL LIST =
UNLIMITED OPPORTUNITIES TO BUILD YOUR
PERSONAL BRAND, PROMOTE YOURSELF,
AND DESIGN A MORE INDEPENDENT CAREER PATH

Now that you've identified
what a personal digital
brand is and what it can do
for you -- it's time to
stop waiting.
You can start building your
brand today with our free
five-day #GoPro Digital
Branding Challenge.
START THE
CHALLENGE

OR HIRE US TO LAUNCH
YOUR BRAND NOW
Get 10% OFF the
PROFESSIONAL ONLINE PRESENCE
all-in-one starter package at:
USE THE PROMO CODE: PRO

The Beginner's Guide to Personal Branding

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