Youtube marketing blog

Youtube marketing blog
In this file, you can ref free useful materials about youtube marketing
blog and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
In the social media & blogging world, big predictions have been made
for the future of YouTube in 2012.
A recent post on Social Media Examiner covering 30 predictions from
social media pros had a slew of positive predictions for how important
YouTube was going to be in the coming year, including the follow:
1. YouTube will (finally) get recognition and significant use as a
major social network.
2. YouTube [will] take the lead.
3. YouTube rises to top of mind.
In fact, of all of the great platforms covered in this highly insightful
prediction post, YouTube was viewed the most positively in the
coming years.
The general consensus?
Video marketing. Free pdf download examples Page 1

Video is in, and YouTube is king, and as bloggers, we need to embrace
the coming changes, or risk getting left in the dust.
The YouTube Advantage
Now, you probably aren’t too surprised to see YouTube being
mentioned as the video platform of choice when it comes to 2012’s
coming focus on video content.
I mean, it’s obviously the most well known video site, and it’s run by
Google, so it must be tops, right?
Well, yes, but have you ever checked in to the data to see just how much
use YouTube is getting?
Fact of the matter is, video viewing is becoming a huge part of media
consumption on the web, and YouTube isn’t just leading the way, it’s
almost lapping the competition:
Americans are creating, sharing and viewing video online more than
ever, Pew reported in a [recent research study].
The percentage of American adults online using video-sharing sites such
as YouTube or Vimeo increased to 71 percent in May 2011 from 66
percent the year before.
Seven in 10 American adults online are using video sharing sites such as
YouTube… YouTube accounted for 22 percent of mobile data
bandwidth usage and 52 percent of total video streaming in the first half

of the year, according to broadband consulting firm Allot
Communications.
— Washington Post
What all of that data is pointing to: video content is becoming a huge
part of our media consumption, and YouTube is the vanguard platform
in the area.
Do you as a blogger really want to miss out on that action?
Not only do you have YouTube’s astoundingly large audience to get
your content out too, there are certain advantages to video use as a
blogger that aren’t platform specific.
Why Use Video?
When it comes to video use, it’s not always about the 3rd party traffic.
That is a big benefit, believe me, my recent blogging project has an
corresponding YouTube channel with over 5,000 subscribers, and the
traffic that these videos send back to the blog tops even my Facebook
fan page traffic (traffic screenshots further down).

What could be better than that?
Well, video content on YouTube has a few very distinct advantages…
1.) “Stealing” is encouraged!
Now, I should clarify right out of the gate, I’m not saying that
downloading and re-uploading someone else’s videos is encouraged (it
certainly is not, although it does happen), what I’m saying is that there is
no duplicate content penalty for YouTube videos.
How does that effect you as a blogger?
Well, people love to share, but when you are only putting out article
after article, the most they can do is tweet out and occasionally link back
to your posts (yeah, like anyone does *that* anymore ;)).
With video content, people can embed your videos anywhere they like,
and it’s nothing but beneficial for you: more views makes iteasier to
find your videos in search, and that’s just going to lead to more traffic
back to your site (we’ll discuss this below).
It’s all gravy!

Once you release a video into the wild, no matter what people do with it,
it’s always good for you, because any attention or sharing it gets
anywhere will lead to more views, which is never a bad thing.
2.) Most blogging niches are done to death… with text content
In blogging, you certainly don’t always need to write about something
“new”, you just have to add your twist to it in order to stand out.
The thing is, no matter what the niche is, it’s likely competitive these
days (seriously, there is no topic too strange for bloggers :)).
Video offers you a truly awesome way to stand out in your niche, both in
terms of the types of content you provide as well as instantly adding
your personality to your blogging endeavors.
Sure, your writing is going to portray you as a unique and distinct person
in the blogosphere, but nothing compares to video content where you are
revealing the “candid” you.
3.) “Being everywhere” will truly widen your potential audience…
much more than you realize
When it comes to “Being Everywhere”, most people underestimate just
what a huge impact mixing up your content can have.
I’m unashamedly stealing the term from Pat Flynn, who has utilized
podcasting and video content to take his blog to new heights.
The thing about these other big mediums (podcasts and video content on
YouTube especially) is that they are so huge, there is bound to be people
looking for exactly the type of content you create.
This people are not always familiar with blogs, and might not find you
via guest blogging and other traditional marketing methods.
But almost everyone (who uses the web) is familiar and uses YouTube,
and you are potentially missing on a large and incredibly engaged

following of readers just because you are not using the mediums they
use.
Can you really afford to miss out?
Video Creation & Types
Truly any type of video can be found on YouTube nowadays, but for
bloggers, we should concern ourselves with 3 main content types:
1. The “Talking Head” video
2. The slideshow video
3. The screen capture video
I list these 3 as the most important because they are the most essential to
what most blogs are about: teaching, entertaining, and interacting with
your readers.
While other types of videos are certainly applicable (launch videos for
products, comedy “spoofs” mocking trends such as the S*** ______ Say
videos, etc.), they are out of the scope of this post, which will address
audience and traffic generating tactics.
So, onto our main video choices…
1.) The “Taking Head” video
The ‘talking head’ video type is exactly as it sounds: featuring your
pretty mug on screen (down to your shoulders or waist) discussing…
well, anything!
The power of talking head videos is evident in two ways.

The first was mentioned above, as they are incredibly flexible in topic
and can really be used to address anything.
The second (and most important) aspect is that they allow you to really
connect with your readers, putting your full personality out there not
just in your words, but also in your presence.
One of my favorite examples of this comes from Pat Flynn’s recent
post on his blog simply thanking his two guest bloggers for the week
(myself being one of them), thanking his fans for their continued
support, and a special thanks to his wife on their anniversary.
It was everything a talking head video should be: genuine, informative
(Pat also updated on his other projects), and it gave readers a chance to
hear Pat’s thoughts “in person” via video.
Use it to address a quick topic you would have normally tackled in a 500
word blog post, and make it an engaging video instead.
Use it for announcements, to start a discussion, or as a regular feature for
readers to look forward too: it’s uses are boundless.
How to get started?
That’s the best part: nowadays, it typically only takes a digital camera
with video capabilities in order to record in full HD.
You should browse cameras if you don’t already own one and make sure
to get a camera with stereo speakers and full HD capabilities, the
speakers being especially important because the sound quality is much
better.

This is the camera that I use that’s below the $150 price range and
includes HD video built in, as an example.
Typically, it’s best to start with shorter videos and one shot takes, re-doing
them if you happen to mess up.
One great example I’ve found from a marketer is Derek Halpern and
how he incorporates a whiteboard in his talking head videos:
Given that shorter videos are also easier to digest and tent to do better
(in terms of views) than longer videos, you probably won’t need too
much in the way of video editing software, but in case you are in need
you should check out this post on Lifehacker discussing the best video
editing applications for Mac & PC (fair warning: they can be a bit
pricey).
The other type of “talking head” video I want to quickly address is
thehands on style video, perfect for bloggers who’s niche involves work
with your hands (such as DIY, knitting, gardening, the list goes on).
Hands-on videos will just be a clip of you showing how something is
done via live capture with your video camera.
This has been hugely popular in the fashion circle, so I’ll just let this
video show you how it’s done (note: This video was able to generate 1.5
million views!):
2.) The slideshow video
For folks cringing at the thought of getting in front of a camera after that
last section, I have good news: the next two types don’t require you to be
on-screen.

The slideshow video types is an especially easy form of video content to
create, as it can be easily done (quite well) with even basic programs
like Windows Movie Editor.
Think of this form of content as like “PowerPoint in video”, as it will
typically be nothing more than a collection of slides with bullet points,
images, and graphics along with your voice.
Lots of great projects have been completed in this fashion, such as Glen
Allsopp’s Cloud:Blueprint videos, and it’s been used countless times in
pre-recorded webinars.
You can also create these videos with a writing tablet such as aWacom
tablet, which allows you to write on-screen (although you might need a
program like Camtasia to record it, more on that later).
But if you’re sticking to the basic PowerPoint template, you’ll either
need a program such as Windows Movie Maker/iMovie and a slick
background, or Camtasia and a PowerPoint theme.
I know these things can be a bit hard to picture without an example, so I
whipped up a quick one for you using only Windows Movie Maker and
a free background from Creattica (I originally made this video
forSocial Media Examiner, so that’s why it mentions the site):
The last tool you need for slideshow videos is a decent mic, I
can recommend this one that I use for my videos, as it records
beautifully and is under $110.
3.) Screen capture videos
Remember when I said we’d jump into using Camtasia later? Well, the
time is now!

Screen capture videos are likely a type that you’ve run into before on
YouTube, as they are the go-to choice for “How To” videos since you
can ‘capture’ exactly what’s on your screen.
Screen capture videos are also some of the most highly traffic videos
that bloggers can engage in, because not only can they be used on your
site to show readers how things can be done, but there is also a lot of
search traffic on YouTube (and Google) for ‘how-to’ and tutorial videos.
The “How To” market is big, just look at how sites like eHow were able
to grow so fast from Google search results (they later got penalized by
producing sub-par content, but that’s not what we plan to do!)
Tons of readers have How To questions that are hard to put into words,
so if you can capture what you are doing on-screen, you will not only be
solving a recurring question, you’ll likely generate a ton of video views
and traffic along with it.
Suppose a you’re writing about productivity, and you’ve been discussing
a new popular app that helps cut down on wasted time.
You get a ton of questions about how to use Function X, and notice that
there isn’t really a great explanation online for it.
The correct response?
A blog post + video combination, utilize the blog post to generate the
initial views for your video, and screen capturing exactly what to do in a
video that is likely to solve a lot of viewers problems and bring you
some major traffic as a result.

And lastly, I mentioned using a writing tablet to create really awesome
and easy to follow along videos in the section above.
Not only do they make for great slideshow videos, but using screen
capture tools, you can actually write and record live, all on a branded
background.
Here’s a video on how to do just that:
Video Search Optimization
Most folks recognize how big YouTube is and it’s significance on the
web as a whole, being the 3rd most popular site in the world.
What many do not realize, however, is that YouTube is also the 2nd
most popular search engine behind… you guessed it, Google.
With so many searches being conducted daily on YouTube (and with
YouTube carrying so much ‘weight’ in Google’s own search rankings,
often taking up places on the front page) it really pays to optimize your
videos to be easily found by searchers.
If you’re not an SEO person, you’re in luck, because search optimization
on YouTube is not nearly as complex as the process
and algorithms behind your typical Google search.
The first thing you are going to want to do is pick a good keyword.
To do this, simply think about the main phrase that folks might be
searching for to find your videos.

YouTube does have a keyword suggestion tool, but I’ve found a better
method is to just do the searches yourself, and study the competition.
Look at what videos have gotten a ton of views (they will likely be far
older than yours) and see how they’ve titled their videos.
Also try a few search terms and see which ones are bringing in the most
views.
You should then use this keyword for the Title of your video, as that is
one of the biggest aspects of ranking well for search terms.
You’ll notice below in the search for [How to use Twitter]…

…that the second video ranks higher than the third, even though the
third has over double the views and is a year older.
That’s because it used the closer video title to the search term at hand.
The other reason that studying your competition is effective is you can
see exactly what tags and keywords they used in creating their video.
“Tags” are YouTubes way of finding (among other metrics) what related
videos to show in the sidebar of the video in question.
With popular videos, it is not uncommon to see a TON of referral traffic
from related videos, especially if your video appears “above the fold” in
the related videos section.
In order to increase your chances of his happening, study what tags were
used in the creation of a popular video.
Usually, they are no-brainers.
But sometimes, you can find some gems that are picking up traffic from
terms you might not have thought of.
Also, if those videos have public statistics enabled, you can actually
check which terms brought people to the video.
Here’s video data on a popular video about AWeber:

This allows me to see what terms (and other sources) are bringing in the
most traffic, and gives me ideas on how I can rank for similar terms.
The last thing that you want to remember is that your video thumbnail
is going to effect your clicks… a lot!
It doesn’t effect your search results, but it does help generate more views
for your video, which does effect your search results.
You do not have complete control over this until you are a YouTube
partner, but try to select the most interesting thumbnail for your video
after you upload it, you’d be surprised at how much a lucky thumbnail
can impact a video’s view count.
Getting More Views OFF YouTube
So you’ve been reading thus far and have been thinking: “Great, so I
have a couple of great ideas for videos… but what’s the point of making
them if my audience is so small?”
Don’t let that mindset stop you, because I have some very simple (but
very effective) advice for getting a ton of targeted views for your
videos, without having a large following of your own.
Ready?

Use someone else’s audience.
As expected, no marketing black magic here, just a simple strategy that
has worked since the beginning of blogging: the utilization ofguest
posting.
While it must be nice to have over 100,000 subscribers, not all of us
have that kind of influence to throw around (at least, not yet ;)).
So we do the next best thing: embed our videos into awesome guest
posts!
I talked about the important of “Leverage” when it comes to multi-media
content when telling my story of how I was able to hit the SlideShare
homepage.
The thing is, it’s easier for YouTube videos to “pick up steam” in the
form of better search rankings and appearing in the ‘Related Videos’
section if they already have a solid amount of views.
That’s where guest blogging comes in.
Using video in your guest posts also allows you stand out in a way that
few do.
If you’re guest blogging on a blog that hardly sees video content, and
you incorporate a solid video into your guest post, you are going to be
remembered.
This is true due to the how your content will stand out, and it’s also true
because of how personal video makes things: hearing your voice and
seeing your face will last longer in someone’s mind than a mere link to
your site.

Your only job at that point is to wow them with great video content, and
the rest will take care of itself.
Increased Conversions on Videos
YouTube videos some with a few great features to help increase
conversions from viewers, although only a few methods work fairly well
(and you have to decide which goals to set for each video).
First, let’s talk about getting more subscribers.
YouTube has a feature called “Annotations” that is viewed as the
‘instant-DM’ is viewed on Twitter: it can be useful, but if you use them
wrong, people will react really unfavorably.
You can probably already guess that moderation and subtlety is key
here.
One way to use annotations is to create a call to action at the end of your
videos and use the annotation as the “process” by which it is complete.
That’s a fancy way to say: ask people to subscribe at the end of
videos, and then use an annotation to link them.
This can be done by adding an Annotation (under “Edit Video”) and
selecting ‘Link’ and specifying the destination as a subscription:

You can also choose the ‘Channel’ option which will just take viewers
to your channel page.
In the end, you should have something looking like this at the end of
your videos:
Why are these methods effective?
If you are regularly creating videos with a similar theme or topic (as
most blogs will), potential subscribers might not know: they likely
found your video just surfing YouTube.
At the end of videos is a great place to perk their interest, something
like:

Did you enjoy this video? Want more? Check out my channel
(/subscribe) to get access to more videos on Freelancing/ Surfing/Guitar
playing/World domination right now!
That allows you to be non-intrusive to the video’s content, while still
placing an effective call to action to the most prime viewer possible:the
viewer who sat through your whole video!
You also get to inform them that you channel even exists, as viewers
might assume that your video is a one-time creation, missing out on
what might be a great resource for them in your channel.
The other big thing you have at your disposal is the description
box below each video.
I’ve noticed a lot of big YouTubers using tools like ClickToTweet to
generate more views and shares for their video, but I would
not recommend that for bloggers.
As someone who owns a blog, your main goal is more email
subscribers and sales, not more YouTube video views.
Thus, your goal in the description should be to get viewers back to your
blog, or even better, to get viewers to a landing page.
This doesn’t have to come off as “salesy” either, you can simply link to
an about page that describes the benefits of what your blog can offer,
along with plenty of opt-in forms, such as:
http://sparringmind.com/ – What to learn more about content
marketing? Check out my site for a ton of great, FREE info on using
blogging to increase sales!
The thing is, you need to put the link in the top line, and you also need
to use “http://”, as it makes the link clickable (and testing has shown that

links get more clicks at the top of the description, as YouTube only
allows the first two lines to be shown in a collapsed description).
You’d be surprised at the traffic you can generate from utilizing
clickable links at the top of videos.
I haven’t done much video content for SparringMind.com (my newest
project), but here’s a Clicky Analytics screenshot of the traffic that I’ve
been able to generate for another blogging project (you’ll notice it
generates more visitors than my Facebook page!)
That’s “weekly” data, you’ll notice that one of my videos that went
quasi-viral brought in more traffic than all of my Facebook posts…
combined!

This is also a blog that I don’t really do any guest posting for, so I
depend on this 3rd party traffic a lot to convert people into subscribers.
How much potential traffic are you missing out on by not being on
YouTube?
Branding Your Videos
Branding your videos can go a long way to increasing the interest in
your blog, as well as traffic and conversions.
Why?
Because branding your videos let’s people know exactly who is
responsible for their creation, no matter where they end up (just make
sure it’s content you WANT to be associated with ;)).
The thing is, you gotta make things quick: video viewers do not have a
lot of patience for intros & outros.
An easy way to set these up is just by flashing your logo for a second or
two, using complimentary sounds/songs from a royalty free source
like AudioJungle.
Even the biggest YouTube channels like Howcast keep their intros short,
just so you know who created the content:

It you want to get fancy, there are a ton of awesome motion graphics and
intros available on VideoHive, and a bunch of gigs on Fiverr with folks
willing to do the work for you (if you don’t have Adobe AfterEffects).
One Last Tip for Video Content…
The one last thing I want to mention about video content is the power
of running a series of videos for generating interest and views (and
therefore, more traffic).
This involves creating video content with a “theme”, focusing on one
thing but in an episodic format.
It gives readers something to look forward too, and a catalogue to dig
into if they come across one video and really enjoy it.
Interview videos, long ‘how-to’ guides separated into parts, multiple
videos on creating improvements, a series of videos that range from
beginner –> expert, I’ve seen and enjoyed all types, and they work
really, really well.

Over To You…
Excited yet?
Let me know how you plan on using videos & YouTube for your
blogging endeavors in the coming year down below in the comments!
See you there, and thank you for reading!
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.

#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.

#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Youtube marketing blog

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (15)

Similaire à Youtube marketing blog

Similaire à Youtube marketing blog (20)

Youtube marketing blog