The document summarizes the state of Japan's e-commerce market based on a presentation by Simon Tai from Ryohin Keikaku Co., Ltd. It provides statistics on the size and growth of Japan's e-commerce market. It also examines consumer behaviors like frequency of online shopping by age and gender, top purchasing categories, and preferences and concerns regarding online shopping versus traditional retail. Key issues and challenges in Japan's e-commerce market are also reviewed such as delivery delays, product quality issues, and logistics.

1. December 12th, 2013
The state of Japan Ecommerce market
Presented by
Simon Tai
Global E-commerce Manager
WEB business division
Ryohin Keikaku Co., Ltd

2. Agenda
E-commerce market stats
E-commerce consumer behaviour
Issues
B2C logistic

3. E-commerce market stats

4. E-commerce market size

5. Online shopping usage

6. E-commerce market share by
industries

7. Top product categories

8. Major consumer e-commerce
players

9. E-commerce consumer
behaviour

10. E-commerce usage by age
Gener/Age
3-5x/week
1-2x/week
2-3/month
1x/month
1x/2-3 months
1x/6 months
1x/year
Male 10’s
1.7%
5.2%
20.7%
31.0%
27.0%
8.6%
5.7%
Male 20’s
1.6%
8.0%
22.5%
33.7%
22.5%
8.0%
3.7%
Male 30’s
0.5%
12.6%
28.1%
30.2%
17.6%
8.0%
3.0%
Male 40’s
0.5%
10.0%
34.3%
28.4%
14.4%
9.0%
3.5%
Male 50’s+
0.0%
5.2%
27.5%
29.0%
19.7%
13.0%
5.7%
Female 10’s
0.6%
0.6%
11.9%
27.4%
28.6%
17.3%
13.7%
Female 20’s
2.5%
6.4%
25.7%
24.8%
24.3%
11.9%
4.5%
Female 30’s
0.5%
7.1%
30.1%
35.2%
22.4%
4.1%
0.5%
Female 40’s
0.0%
10.8%
34.9%
21.5%
24.6%
6.2%
2.1%
Female 50’s+
0.5%
12.6%
30.4%
20.9%
24.6%
8.9%
2.1%
Overall
0.8%
8.0%
26.9%
28.2%
22.4%
9.4%
4.3%

11. Average purchase amount

12. Reasons for online shopping
1. Price cheaper than actual retail stores
2. Don’t have to worry about store operating time
3. Can find exclusive items or services
❖
Points
❖
Simple shopping process
❖
Saves time and energy to bring the goods home

13. Reasons for not online
shopping
1. Cannot see/touch/try the product beforehand
2. Not interested
3. Concern about payment security

14. Site selection criteria
1. Price
2. Product assortment
3. Delivery fee/discount

15. Concerns about online
shopping
1. Cannot see/touch/try the product beforehand
2. Personal information security
3. After service

16. Methods of obtaining info
❖
User rating site (e.g. kakaku.com)
❖
Search engines
❖
Brands/makers

17. Payment methods

18. Issues

19. Online shopping trouble rate

20. Top issues
1. Delayed delivery
2. Broken goods/fake goods
3. Different goods
4. Package damage (goods not affected)

21. B2C Logistics

22. Volume

23. Truck traffic volume
breakdown