SEPHORA

30 Abonné

Senior-level executive leader with expertise in developing transformative digital product and marketing strategies • Belief in client obsessed experiences that engage and personalize across channels and platforms • Track record for driving complex programs, strategic thinking across initiatives, data-centric design, and timely and in-budget delivery AREAS OF EXPERTISE - Team Building and Leadership - Big Data and Analytics - Digital and Marketing Strategy - Product Management: Roadmap Planning - Personalization & Testing Optimization - User research and UX

target audience social media job hunting millenials online surveys geny

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SEPHORA

Présentations

Millenial and GenY Attitudes: The Perfect Job and Tool/Social Survey

J’aime

DataEd Webinar: Implementing Successful Data Strategies - Developing Organizational Readiness and Framework

Prototyping and Usability Testing your designs

Analytics and Big Data Analytics

Understanding Lean Analytics (and how analytics helps businesses win)

The Dictionary of Brand by Marty Neumeier

Five "mobile" "personas" you need to know

Mackenzie Fogelson_SearchLove San Diego 2013_Are we there yet

Throwing shit against the wall & analysing what sticks - Content Marketing Show: November 2013

22 Visual Displays Of Marketing Research Insights

Interviewing Users: Spinning Data Into Gold

What is strategy?

60 Min Brand Strategist NEW

60 Minute Brand Strategist: Extended and updated hard cover NOW available.

The Brand Gap

Innovation Laggards - Idris Mootee

Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10)

Digital Strategy 101

What is consumer insight in advertising?

Qualitative Vs Quantitative Research

User Interview Techniques

Know Thy User: The Role of Research in Great Interactive Design

How Web Analytics can help User Experience

Design Thinking and the Facilitation Process