Singsys provides International, National & Local SEO,SMO,SEM Services. Our highly skilled and dedicated team of SEO professionals helps you to gain profit and make your website popular all over the world in affordable budget.

1. Technical SEO tips for Web
Developers
Richa Bhatia
Singsys Pte. Ltd.

2. URL Structure best practices
Optimal Format of any URL should be -
http://www.website.com/category-keyword/subcategory-
keyword/primary-keyword.html
URL structure should be optimized during the
development phase of any kind of website. It will save
time of web developers as well as webmaster.
Use hyphens to separate words. Google will consider
tennis-ball (hypen) as two separate words. If we use
underscore tennis_ball, it will be considered as single
word by search engines.

3. URL Structure best practices
URLs need to be static, descriptive within 3-5 words in
length.
Include proper category in your URL structure. If you're
thinking of using 114/cat223/, go with /brand/reebok
For dynamically created pages through a CMS, create the
option of including keywords in the URL. ( For php we can
create proper url instead of giving id's in url. You should
consider using the rewrite module of the Apache server
to rewrite those dynamic urls into static looking URL,
There are also PHP scripts which can be implemented
which will change the address into a readable page.)
http://net.tutsplus.com/tutorials/other/using-htaccess-
files-for-pretty-urls/

4. URL Structure best practices
Avoid using generic page names like page1.php. Use
proper keyword instead. Don't be Case Sensitive(example
: SINGSYS.COM should be redirected to singsys.com)
The optimal structure for a website would look similar to a
pyramid.
This structure has the minimum amount of links possible
between the homepage and any given page.

5. Pyramid Structure
Home Page

6. Sitemap
 A sitemap is a file that sits on your server and inform search
engines about the structure and hierarchy of your website. It's
an XML file http://www.website.com/sitemap.xml that contains
every page URL of your site.


7. Sitemap
 Always keep your website sitemap up to date. Every time you
make a change to your website, generate and publish the new
one.
 Sitemaps are an important way of communication with the
search engines.
 Types of Sitemaps - XML, HTML, Video, News, Mobile, Image
 Don't forget to submit your sitemap to Major Search Engines

8. robots.txt
 A robots.txt file tells search engine bots what pages it is not
allowed to crawl. This file goes in the root of your site.
 Include those pages in robots.txt which you do not wish to be
indexed in Google Search Results. Ex- Privacy policy page,
Admin page.
 The filename of robots.txt is case sensitive. Use "robots.txt",
not "Robots.TXT”.
 Meta robots with parameters "noindex, follow" is best way to
to restrict crawling or indexation.

10. robots.txt
 There are a few ways to block search engines from accessing a
domain:
Block with Robots.txt
This tells the engines not to crawl the given URL, but that they may
keep the page in the index and display it in in results.
Block with Meta NoIndex
This tells engines they can visit, but are not allowed to display the
URL in results. This is the recommended method.
Block by Nofollowing Links
This is almost always a poor tactic. Using this method, it is still
possible for the search engines to discover pages in other ways:
through browser toolbars, links from other pages, analytics, and
more.

11. Clean, valid, html coding
Clean and valid HTML coding means the search engines
will have no problem in crawling and interpreting your
web pages.
Validate Your Code using W3C validator.
Ensure that there is no coding error while designing web
page.

12. Keep web page size low
 Small web page loads more faster as compared to web page
very big in size.
 Put CSS code into a .css file and JS code into a .js file and
include them at the top. This will keep your page source
clean and small, and search engines will load the pages that
must faster.
 Users and customers leave the page if it loads longer than
10 seconds.(So you can lose half of your visitors by
overlooking your page load time).
 Huge web pages decreases Google's crawl rate.
 Maintain your CSS and JavaScript files Externally - Placing
your CSS/JavaScript in external files will help the crawler
find your content faster. It also helps in decreasing the page
load time.

13. Images
Search Engines can't read images. Include alt tag to
define what the image is about. Alt tag is the text that you
provide for an image in case it can't be displayed.
Make sure your images loads easily.
Write image title for each image.
Include your main keywords in img alt tag and image title.

14. Alt Tag Title Tag

15. Header Tags

16. Header tags
Headings are defined in web page with H1 to H6 tags.
Place Keywords in Your Heading Tags for Better SEO
Results.
Search engines pay special attention to the words in
your headings because they expect headings to
indicate page main topics.
Use only 1 H1 tag per page.

17. Header tags
Format :
<h1>Main Heading</h1>
<h2>Secondary Heading 1</h2>
<h3>Sub-section of the secondary heading 1</h3>
<h2>Secondary Heading 2</h2>
<h3>Sub-section of the secondary heading 2</h3>

18. Anchor text
Anchor text is the clickable text that users will see as
a result of a link, and is placed within the anchor tag
<a href="..."></a>
Avoid writing generic anchor text like "page",
"article", or "click here".
Include main keywords in Anchor text.

19. Canonical issue
http://www.yoursite.com and http://yoursite.com are two
different pages for Google which results in duplicate
content issue.
301 is permanent redirect. Google will remove old url’s
from its index in 301 redirect. 302 is temporary redirect.
301 redirects pass between 90 percent and 99 percent
of their value, whereas 302 redirects pass almost no
value at all.
Avoid duplicate pages by redirecting the non-www
version over to the www version. It can be done using
htaccess

20. Canonical issue
Common Canonical Issues :
http://www.site.com
http://site.com
http://www.site.com/index.php
http://site.com/index.php

21. Create an Informative Error
Page(404 page)
Design and include proper 404 error page in your
website.
404 page should contain header and footer menus as
well so that user can directly navigate to any page he
wishes to.

22. Google page speed
 Page speed is one of the most important ranking factor in SEO. Fast
and optimized web pages lead to higher visitor engagement,
retention, and conversions.
 SEO tool to check page speed-
https://developers.google.com/speed/pagespeed/
 Ways to improve Site speed
 Use Image Sprites - An image sprite is a collection of images put into
a single image. A web page with many images can take a long time to
load and generate multiple server requests. Using image sprites will
reduce the number of server requests and save bandwidth. Logos
and all other structuring images should be packed in a CSS sprite

23. Combine Images Into CSS Sprites
Single Image

24. Google page speed
Minify JavaScript - minify javascript is used to compress
your javascript code. When you minify, the comments and
spaces get deleted to improve the performance of your
code.
Minify CSS - CSS can slow your website down.The solution
to this is to keep an original copy for the developers to work
in and then have them minify (remove all the unnecessary
bits) the code for the live website. You can expect a 20-30%
saving on average.
SEO tool for this - http://www.csscompressor.com/

25. Other points
Social snippets buttons.
Same url structure throughout site.
Check compatibility between browsers.
Avoid using lot of flash in webpage. Search Engines do not
crawl flash. We can use HTML5 in place of flash.
Avoid duplicate content on website - You can solve
duplicate content problems by using noindex, follow in your
robots meta tag, using a 301 redirect or with a robots.txt
file.

26. Other points
Check for Broken Links and Images - If your website
has broken links pointing to page that doesn’t exist, it
will probably never be found. Also search engines
penalize sites with many broken links, so don’t forget
to use the W3C link validator tool to find them.
Optimize your Title and Meta Tags the Correct Way.

27. Contact Us via
info@singsys.com
Phone-65613900

28. Thank You!