One of the slide shows shared on June 12 2012, in Toronto for the Transmedia 101 meet up.
The Hunger Games slides are in my Transmedia Engagement slide show.
1. TRANSMEDIAstorytelling
Transmedia & Multiplatform Creation in a Web 2.0 World...
GO
Wednesday, 13 June, 12
2. How To
Transmediastories
Transmedia stories are those which
‘unfold across multiple media
platforms with each new text
making a distinctive and valuable
contribution the whole.’
Henry Jenkins, Convergence Culture
2006
Wednesday, 13 June, 12
4. How To
TransmediaWorlds
‘Each part of the story is unique and
plays to the strengths of each
medium, and the audience is often
invited to participate and somehow
interact with the narrative.’
‘Simply put, transmedia is the art of
conveying a rich message, theme or
storyline to a mass audience using
multiple media platforms in
concert.’
jeff gomez
Wednesday, 13 June, 12
5. How To
TransmediaWorlds
‘Branded entertainment comes and
goes in a flash, but transmedia
storylines are timeless because they
are built on a foundation of classic
narrative structure. They’re good
stories.’
‘Transmedia bibles build on
archetypal patterns & identifying the
core theme & values of a story.’
Jeff Gomez
Wednesday, 13 June, 12
6. AThinkLab.com How To
Transmediaproduction
Dr. Pamela Rutledge
Dr. Pamela Rutledge
http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/
Wednesday, 13 June, 12
22. make it social 2009
twitter & facebook game
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Wednesday, 13 June, 12
23. 221B
integrated immersive social game
8
cases
to
solve
connected
to
mystery
in
film
clues
in
videos,
ar4cles,
flash
games,
virtual
searches
of
rooms
character
introduc4ons
“Easter
Eggs”
reveal
info
that
connects
to
film
a
mul4player
op4on:
invite
a
Facebook
Friend
to
play
as
Watson
or
Holmes
personality
quiz
determines
role
two
players
work
together
to
assemble
clues
that
when
looked
at
together
lead
to
the
solu4on
of
each
case
Caitlin
Burns
hHp://thesocialrobot.com/2010/01/221b-‐social-‐media-‐and-‐storytelling-‐at-‐their-‐finest/
Wednesday, 13 June, 12
24. BBC 2011-12
sherlockholmes
Wednesday, 13 June, 12
29. key...
transmediadesign
• Strong living characters (villains too!)
• Immersive worldbuilding = rules, values, conflicts
• Entice: gaps, mysteries, narrative spaces
• Engage: design for participation
• Technology is a tool, not a goal
• Respect your fans
• Your audience is global
• Extend - hope - no pray! - for sharing
• Start a movement
Wednesday, 13 June, 12
31. thank you
Siobhan O’Flynn, PhD
CFC Media Lab
University of Toronto
sioflynn@me.com
@Sioflynn on Twitter
website: siobhanoflynn.com
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Wednesday, 13 June, 12