Citymedia.press is a small but mighty Canadian network of over 40 independent local publishers that is reinventing local media. By sharing existing newspaper stories across the network through their portal and partner sites, individual publishers are able to reach new audiences and generate additional revenue from advertising without incurring additional costs, while also improving their branding. Testing of this distributed model found that sharing existing stories resulted in a significant increase in audience and traffic without extra work from the newspapers.

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Reinventing Local Media

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London Ontario Canada

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Small but Mighty Canadian Network

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40+ Independent Publishers

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Ad Before

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Ad After

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New Audience

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Traffic Sources

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Benefits
1. New Audience
2. New Revenue
3. Branding

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Newspaper Website

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News Story - Before

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Digital Story After

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Video

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Details

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Links to new stories

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A/B Test Headlines

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Open New Channels

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Make it Social
• Twitter
• Facebook
• Slide Show

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Get Found

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Distributed Model

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Challenge Status Quo

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Network Effect

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Channels – Local Media
• Partners
• Portal
• Network

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Channels – Network Partners
13,000 year old bison bone found in Central Alberta

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Results for one month–
32,351
0
10000
20000
30000
40000
Original Newspaper siteLinks and Shares Network Total

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Est. Revenue $2,500/story
• Average Revenue $4/M/Article from
Google Adsense, local placements
and sponsorships
• Story continues to produce over time

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Recap
RESULTS
Increased audience
Better Branding
New Revenue
NEWSPAPER REQUIREMENTS
No incremental costs – use existing stories
Agree to share articles from the network

34. CityMedia.press
Reinventing Local Media
Thank you!
KATHERINE HAINE
KHAINE@CITYMEDIA.PRESS

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Recap
New Model?