2. Established in 2002. eROI is a leading
interactive agency, combining compelling
design with innovative software.
2007 Inc. Magazine
Inc. 500 + Inc. 5000 company of the year
5. 2/3rds of marketers who work
for organizations that haven’t
used any form of social media
marketing consider themselves
“very knowledgeable” or
“somewhat knowledgeable”
about this emerging field.
- marketing sherpa
6.
7. What are the most important goals when
building your brand online?
No matter the product, service or industry,
those goals likely include:
8. Starting a relationship with your customers
that can’t be duplicated by the competition,
encouraging loyalty and providing value.
31. Results of First Test
150% Increase in projected Dec sales
2200+ New works shared
61K Unique visitors from 123 countries
Increased house list by 2000
Over 150 active voices and influencers
identified
45. Be Creative:
If there are not traditional measurements
you can apply to a new media -
create yours to measure by.
Benchmarks will be out there soon.
53. Building The Community
Slow onboarding process planned
900 Members in private beta
4800 Members in open beta
Slow announce
Slow Build - Gain Insight/Build Value
54.
55.
56.
57.
58. 900 BETA users
Average visit 7.23 minutes over 60 days
Average page views 27 over 60 days
Average content creation 6 items
Average comments on other members 17
4800 open BETA users
Average visit 4.32 Minutes
Average page views 21
Average content creation 6 items
Average comments 32
59. What This Gives Us
Access/Channel
Decreased Cost Media Space
Customer Data
Better Understanding of Needs
Built in Focus Groups
60. The Surprise
4 community moderators
Increased exposure for campaigns and
product launches leveraging evangelists
Community sources ideas and campaigns
Product feedback to drive next gen
62. 64% of companies using
customer communities stated
that the community made for
better decision making on
product selection
63. 33% of companies said that
communities input alone
actually changed product
design and marketing plans
64. Social Media Commandments
1. Be a good listener.
2. Think before you speak.
3. Be patient, stay committed.
4. Someone needs to own it.
5. Be creative.
6. Stay on top of trends.
7. Participate in conversation.
8. Be a user.
9. Embrace your lack of control.