SlideShare une entreprise Scribd logo
1  sur  18
SEDA GENÇ – Marketing Psychologist
WHY SHOULD YOU USE PSYCHOLOGY TO BOOST YOUR
WEB & SOCIAL MEDIA MARKETING?
WHAT’S
MARKETING PSYCHOLOGY?
WHAT’S PSYCHOLOGY?
Marketing is a customer-centred discipline
WHEN IT COMES TO MARKETING…
For better marketing you need to understand
your customers
MARKETING
PSYCHOLOGY
WHY IS SO IMPORTANT
TO UNDERSTAND
PSYCHOLOGY FOR
WEB & SOCIAL MEDIA?
Emotions make a more lasting imprint than rational thoughts.
Emotions are processed 5 times faster than conscious thoughts.
SO KEEP THIS IN MIND
WHEN IT COMES TO YOUR MARKETING:
PEOPLE DON’T BUY YOUR PRODUCTS OR SERVICES
THEY BUY YOUR BELIEFS.
ASK
YOUR
WHY…
People buy pathways to wants or a
secret door to their heart's desires.
It’s not about a
costume,
it’s about becoming
a superhero.
SO, MAKE YOUR CUSTOMERS
FEEL SPECIAL
WE LOVE IMAGES!
79% of people scan online content
rather than reading it word by word.
IS YOUR WEBSITE REALLY EFFECTIVE?
LOOK FROM YOUR
CUSTOMERS’ EYES..
THE SCIENCE OF
ONLINE
PERSUASION
YOU THINK LIKE
YOUR CUSTOMERS?
THINK AGAIN.
sedagenc.com – neuro-mar.com
seda@neuro-mar.com
+90 212 367 92 17
CONTACT
/ marketingpsychologist
/ sitasg
/ sedagenc

Contenu connexe

Tendances

Introducing a speaker
Introducing a speakerIntroducing a speaker
Introducing a speaker
Raju Mandhyan
 
Social Media Analytics - marketing strategies and tactics
Social Media Analytics - marketing strategies and tacticsSocial Media Analytics - marketing strategies and tactics
Social Media Analytics - marketing strategies and tactics
Tony Yu
 
Social Media for Retailers, Sept 2011
Social Media for Retailers, Sept 2011Social Media for Retailers, Sept 2011
Social Media for Retailers, Sept 2011
Happy Marketer
 

Tendances (20)

Branding
BrandingBranding
Branding
 
Using Facebook Advertisements
Using Facebook AdvertisementsUsing Facebook Advertisements
Using Facebook Advertisements
 
Six essential steps of small business marketing
Six essential steps of small business marketingSix essential steps of small business marketing
Six essential steps of small business marketing
 
Social Media Marketing for Higher Education
Social Media Marketing for Higher EducationSocial Media Marketing for Higher Education
Social Media Marketing for Higher Education
 
Marketing Makeover For Nonprofits
Marketing Makeover For NonprofitsMarketing Makeover For Nonprofits
Marketing Makeover For Nonprofits
 
Cultivating Effective Marketing in the Mobile World
Cultivating Effective Marketing in the Mobile WorldCultivating Effective Marketing in the Mobile World
Cultivating Effective Marketing in the Mobile World
 
How to create a 6 figure b&b business
How to create a 6 figure b&b businessHow to create a 6 figure b&b business
How to create a 6 figure b&b business
 
The Long, Hard Climb to the Top ( Of the Inbox)
The Long, Hard Climb to the Top ( Of the Inbox)The Long, Hard Climb to the Top ( Of the Inbox)
The Long, Hard Climb to the Top ( Of the Inbox)
 
Lead Nurturing
Lead Nurturing Lead Nurturing
Lead Nurturing
 
Small Business Marketing Check: Why Content Marketing is Important and How to...
Small Business Marketing Check: Why Content Marketing is Important and How to...Small Business Marketing Check: Why Content Marketing is Important and How to...
Small Business Marketing Check: Why Content Marketing is Important and How to...
 
What makes a great shopper marketer
What makes a great shopper marketerWhat makes a great shopper marketer
What makes a great shopper marketer
 
7 Tips for Event Email Marketing Success
7 Tips for Event Email Marketing Success7 Tips for Event Email Marketing Success
7 Tips for Event Email Marketing Success
 
10 Offbeat Ways to 10X Growth
10 Offbeat Ways to 10X Growth10 Offbeat Ways to 10X Growth
10 Offbeat Ways to 10X Growth
 
Introducing a speaker
Introducing a speakerIntroducing a speaker
Introducing a speaker
 
The 5 Pillars of Successful Inbound Marketing
The 5 Pillars of Successful Inbound MarketingThe 5 Pillars of Successful Inbound Marketing
The 5 Pillars of Successful Inbound Marketing
 
5 Most Common Content Marketing Mistakes
5 Most Common Content Marketing Mistakes5 Most Common Content Marketing Mistakes
5 Most Common Content Marketing Mistakes
 
Taming the Beast (Pro Hacks for Faster, Better Content Creation)
Taming the Beast (Pro Hacks for Faster, Better Content Creation)Taming the Beast (Pro Hacks for Faster, Better Content Creation)
Taming the Beast (Pro Hacks for Faster, Better Content Creation)
 
BlogFest Blog Design Presentation
BlogFest Blog Design PresentationBlogFest Blog Design Presentation
BlogFest Blog Design Presentation
 
Social Media Analytics - marketing strategies and tactics
Social Media Analytics - marketing strategies and tacticsSocial Media Analytics - marketing strategies and tactics
Social Media Analytics - marketing strategies and tactics
 
Social Media for Retailers, Sept 2011
Social Media for Retailers, Sept 2011Social Media for Retailers, Sept 2011
Social Media for Retailers, Sept 2011
 

En vedette

What's Marketing Psychology? - Brain 101
What's Marketing Psychology? - Brain 101What's Marketing Psychology? - Brain 101
What's Marketing Psychology? - Brain 101
Seda Genç
 
The Psychology of Social Marketing
The Psychology of Social MarketingThe Psychology of Social Marketing
The Psychology of Social Marketing
Tom Penney
 

En vedette (20)

What's Marketing Psychology? - Brain 101
What's Marketing Psychology? - Brain 101What's Marketing Psychology? - Brain 101
What's Marketing Psychology? - Brain 101
 
How can you influence your customers' decision-making brain?
How can you influence your customers' decision-making brain?How can you influence your customers' decision-making brain?
How can you influence your customers' decision-making brain?
 
The Psychology of Social Marketing
The Psychology of Social MarketingThe Psychology of Social Marketing
The Psychology of Social Marketing
 
The power of persuasion & motivation - Microsoft Ventures Academy
The power of persuasion & motivation - Microsoft Ventures AcademyThe power of persuasion & motivation - Microsoft Ventures Academy
The power of persuasion & motivation - Microsoft Ventures Academy
 
Digital Advertising, Social Marketing And Business Cartoons
Digital Advertising, Social Marketing And Business CartoonsDigital Advertising, Social Marketing And Business Cartoons
Digital Advertising, Social Marketing And Business Cartoons
 
Engaging Content: The Lasting Power of Persuasive Content
Engaging Content: The Lasting Power of Persuasive ContentEngaging Content: The Lasting Power of Persuasive Content
Engaging Content: The Lasting Power of Persuasive Content
 
360 Degrees of Digital Engagement
360 Degrees of Digital Engagement360 Degrees of Digital Engagement
360 Degrees of Digital Engagement
 
Feeding the Content Beast
Feeding the Content BeastFeeding the Content Beast
Feeding the Content Beast
 
Persuasive writing
Persuasive writingPersuasive writing
Persuasive writing
 
Copywriting 101
Copywriting 101Copywriting 101
Copywriting 101
 
Performance Marketing: Getting Your Program Off the Ground
Performance Marketing: Getting Your Program Off the GroundPerformance Marketing: Getting Your Program Off the Ground
Performance Marketing: Getting Your Program Off the Ground
 
Advanced Facebook Marketing
Advanced Facebook MarketingAdvanced Facebook Marketing
Advanced Facebook Marketing
 
Psychology In Marketing
Psychology In Marketing Psychology In Marketing
Psychology In Marketing
 
Writing Killer Email Copy
Writing Killer Email CopyWriting Killer Email Copy
Writing Killer Email Copy
 
What Marketers Should Know About the Nonconscious
What Marketers Should Know About the NonconsciousWhat Marketers Should Know About the Nonconscious
What Marketers Should Know About the Nonconscious
 
Email Marketing That Generates Leads
Email Marketing That Generates LeadsEmail Marketing That Generates Leads
Email Marketing That Generates Leads
 
Beyond Blogging: How to Create a Vibrant Thought Leadership Community
Beyond Blogging: How to Create a Vibrant Thought Leadership CommunityBeyond Blogging: How to Create a Vibrant Thought Leadership Community
Beyond Blogging: How to Create a Vibrant Thought Leadership Community
 
The Performance Marketing Primer
The Performance Marketing PrimerThe Performance Marketing Primer
The Performance Marketing Primer
 
Conversion strategy & tips: Ton Wesseling A4Uexpo 2009 Europe, Amsterdam
Conversion strategy & tips: Ton Wesseling A4Uexpo 2009 Europe, AmsterdamConversion strategy & tips: Ton Wesseling A4Uexpo 2009 Europe, Amsterdam
Conversion strategy & tips: Ton Wesseling A4Uexpo 2009 Europe, Amsterdam
 
Top Ten Principles of Highly Persuasive Messaging
Top Ten Principles of Highly Persuasive Messaging Top Ten Principles of Highly Persuasive Messaging
Top Ten Principles of Highly Persuasive Messaging
 

Similaire à Why Should You Use Psychology to Boost Your Web & Social Media Marketing?

How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)
Jane Frankland
 
The Four P's of Personal Branding - UPDATE
The Four P's of Personal Branding - UPDATEThe Four P's of Personal Branding - UPDATE
The Four P's of Personal Branding - UPDATE
Casey Knox
 
Brand management, Brand Damagement - American Associated Pharmacies
Brand management, Brand Damagement - American Associated PharmaciesBrand management, Brand Damagement - American Associated Pharmacies
Brand management, Brand Damagement - American Associated Pharmacies
Pharmacy Development Services
 
Influencing x talk austtrue
Influencing x talk austtrueInfluencing x talk austtrue
Influencing x talk austtrue
Lal Sujanani
 
Argus Brief vs15 English
Argus Brief vs15 EnglishArgus Brief vs15 English
Argus Brief vs15 English
Yigit Simsek
 

Similaire à Why Should You Use Psychology to Boost Your Web & Social Media Marketing? (20)

How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)
 
Ecomm webinar
Ecomm webinar Ecomm webinar
Ecomm webinar
 
Ari Zelmanow Introduction
Ari Zelmanow IntroductionAri Zelmanow Introduction
Ari Zelmanow Introduction
 
The Secret to Successful Sales
The Secret to Successful SalesThe Secret to Successful Sales
The Secret to Successful Sales
 
The Four P's of Personal Branding - UPDATE
The Four P's of Personal Branding - UPDATEThe Four P's of Personal Branding - UPDATE
The Four P's of Personal Branding - UPDATE
 
Pet expo slides 2013
Pet expo slides 2013Pet expo slides 2013
Pet expo slides 2013
 
The Science behind a successful Content Marketing Strategy
The Science behind a successful Content Marketing StrategyThe Science behind a successful Content Marketing Strategy
The Science behind a successful Content Marketing Strategy
 
Brand management, Brand Damagement - American Associated Pharmacies
Brand management, Brand Damagement - American Associated PharmaciesBrand management, Brand Damagement - American Associated Pharmacies
Brand management, Brand Damagement - American Associated Pharmacies
 
Consumer Centricity
Consumer CentricityConsumer Centricity
Consumer Centricity
 
Selling effectively
Selling effectivelySelling effectively
Selling effectively
 
Marketing fatigue
Marketing fatigueMarketing fatigue
Marketing fatigue
 
Influencing x talk austtrue
Influencing x talk austtrueInfluencing x talk austtrue
Influencing x talk austtrue
 
How To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityHow To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
How To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
 
How to Be a Better Marketer?
How to Be a Better Marketer?How to Be a Better Marketer?
How to Be a Better Marketer?
 
Psychology and Search: Power Your Strategy
Psychology and Search: Power Your StrategyPsychology and Search: Power Your Strategy
Psychology and Search: Power Your Strategy
 
Psychology and Search; Power Your Strategy
Psychology and Search; Power Your StrategyPsychology and Search; Power Your Strategy
Psychology and Search; Power Your Strategy
 
Network m arketing
Network m arketingNetwork m arketing
Network m arketing
 
How Shoppers Make Decisions
How Shoppers Make DecisionsHow Shoppers Make Decisions
How Shoppers Make Decisions
 
Argus Sunum vs15 English - UP
Argus Sunum vs15 English - UPArgus Sunum vs15 English - UP
Argus Sunum vs15 English - UP
 
Argus Brief vs15 English
Argus Brief vs15 EnglishArgus Brief vs15 English
Argus Brief vs15 English
 

Dernier

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 

Dernier (20)

SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfThe Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYHITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 

Why Should You Use Psychology to Boost Your Web & Social Media Marketing?