SITEC Ecommerce Class Title: e-Tail Process

1. Etail process- Start ecommerce store and
eMarketplaces

2. Hi, I’m Adrian Oh
* 1997 Jit Sin BM Boy
* 2002 UTM Comp Sci
* CNET Malaysia 1st
Intern
(also last)
* Join OYLM sell air cond
online (crazy)
* Co-founder of webShaper,
eCommercemilo
* Founder of MECA
I see myself as a builder, I like building
things & passion about Retail,
eCommerce & Internet.
Hi, I’m
Adrian Oh

3. Hosted, SEO Friendly eCommerce Platform empower you to
Build your own branded store + Sell Multichannel

4. webShaper – The Best of both worlds
Empower you to build own branded store, get sales from marketplaces, and sell offline too

6. 1)Online store vs Marketplace?
2)Type of Online Store Platform
3)How to start
4)Online Marketplaces
Table of Contents

7. Marketing Know-how
Product Knowledge
High
High
None /
Low
Your own branded store
Open store in marketplaces
Find your niche
Open store in marketplaces
Find marketing experts
Should you start?
What business model to start with?
None /
Low

8. 1. Open Source
2. Hosted Solution
3. CMS + Ecommerce Plugin
Type of Online Store Platform

9. • Pretashop
• Opencart
• Magento
• Oscommerce, Zencart…
Open Source

10. Made in Malaysia
•webShaper
•EasyStore…
International
•Shopify
•BigCommerce
•Weebly…
Hosted Solution

11. Wordpress
•woocommerce
Drupal
•Drupal commerce
Joomla
•Virtuemart
CMS + Plugin

12. Design
Mobile Friendly?
SEO Friendly
Features
Payment Gateway
Integration
Support
Questions to ask:

13. • Promote Your own brand.
• Access & OWN the customers details.
• Take control of Promo.
• It’s an asset! Can Sell Off Your as $$$.
Why build your own branded store?

14. How to Start?
1. Pick your niche – Your focus
2. Pick a name – Your brand name
3. Product-Market FIT
4. How to reach out to them?
5. Start Setting up now!
6. Focus on building customer base
7. Tips for e-commerce success
(by Zappos.com)

15. 1. Pick your niche
Either you are BIG, or you are small (focus) !!!
(don’t stuck in between!)

16. What does it mean by niche?
Niche – Let’s say you are selling Clothing,
but you sells only Vnecks for MEN.

17. Or if you are selling just coffee beans
But you have 1,000 different type of
coffee beans selections on your eStore…

18. Alhumairacontemporary.com

19. Eggnchipsclothing.co.uk

20. AvalonSarees.com

21. PingganMangkuk.com

22. 2. Pick your domain name
• It’s your BRAND
• It’s your Unique Identity
• Tips
– Shorter is better.
– Easy to spell.
– Avoid Hypens (if possible)
– Is it relevant? Is it unique (or fun)?
– Avoid Trademark issues – misspelling of
trademark name or existing business

23. SEO tips in picking domains
Targeting International?
– Pick a .com / .net / .biz
Targeting specific country?
– .com.my / .my (MY), .co.uk (UK), .com.sg
(SG), .com.au (AUS)
– Will be favored for localized search
– Typically this requires a local registered
business

24. 3. Figure out who are the customers?
Customer = Buyers
PRODUCT MARKET FIT

25. 4. How to reach out to them?
Find out where you customers “Hang Out”
- Blog ?
- Forums ? Discussion Group?
- Marketplace ?
- Website they visit (and read?) ?
- Facebook Page / Group They join?
- Search Engines they use (ok, mainly Google)?
Keywords they type searching for your products?
- Offline places they gather and go (event)?

26. Promote your eStore
Find out where you customers “Hang Out”
- Blog ► Sponsored Reviews / Content Marketing
- Forums ► Participate, Newsletter Marketing
- Marketplace ► 11Street, Lazada, Lelong etc
- Classifieds ► Mudah
- Website they visit ► Reviews, Sponsored
contents or Banner Ads
- Facebook ► Fb Ad
- Search Engines ► Google Adwords
- Offline Promo ► Flyers, Roadshow, Flea Market

27. 5. Start Setting up your 1st
eStore
webShaper miniStore
- Low cost, yet complete eStore
- Amazingly affordable
- Beautiful Designs
- Easy-to-use
- Up to 100 products
- Supports PayPal / M2U Pay
- Order Management, Shipping Module
- Discount Code

28. Sign up both 1 Local Payment Gateway +
PayPal

29. 1-Click Shipping Setup
Setup PosLaju rate in just 1-click

30. 6. Focus on Building Customer Base
Zappos.com Top 10 Lessons
“Lesson #1 – The e-commerce Business is built on
Repeat Customers “
* Key Success = “Customer Repeat Purchase”.
a Grow your customer base
b Provide Excellent Customer Service
c Then your profits will follow.
6. Build your customer base

31. 7. Tips to hit Online Success
* Don’t compete on price.
* Provide Excellent Customer Service.
(Then word of mouth get you more
business)
* Customer Service is an investment.
* Start Small, Stay Focused.
* Don’t worry about competitors.
* Don’t forget to have fun!

32. More Tips…What’s your values?
A list of possible values
Always Low Price Fast Delivery
Hard-to-get Everyday reliability
Widest Selection No-fuss return
Exclusivity Best Customer Service
Expertise Customization
Design Free Shipping
Fast Shipping Safety
Genuine Products etc

33. • Just do it, learn and think while you
are doing it.
• For low cost setup, start with
marketplace for traffic and trial run.
• Then, consider building your own
branded webstore.
• You should own your domain - that's
your brand.
• Once you find the right model - grow
it, and must aim for size (volume).
How to start? By pchome CEO

34. • Products must have USP
Product: 1 key to success ecommerce
juicy
Special
shape
Free wet tissue
No preservative
Nitrogen
packaging

35. Sell Via Online Marketplaces
An overview of Lelong, Lazada, 11street, Logon,
Shoppu

36. Lelong
• Malaysia #1 Homegrown Marketplace
– 8 million monthly visitors
– 2 million registered members
• Lelong Education Class
– http://www.lelong.com.my/Auc/Store/edc.asp
• Consumers love it for Lot of bargains and Cheap finds
• Accept Individual and company
• Product Category & Merchant Centric (hybrid)

37. Lelong Plans
• 2 webStore plans
• Lelong webStore
– Lelong webStore (RM398/year, 500skus)
• Lelong webStore Plus
– (RM498/year, 1500 skus, list of marketing tools & API)
– Supports API (eg Sync products etc with webShaper)
– You get a subdomain: http://yourUSERID.lelong.my
• Both bundled with NetPay
– Internet Bank Transfer at 2.5%, Credit Card at 3.5%
– Buyer Protection Program (BPP)
http://www.lelong.com.my/bpp/
– https://www.netpay.my/web/Download/NetpayAppForm.pdf
• Commission – 0.5% to 8%
http://www.lelong.com.my/Webstore/TransactionFee/

38. Lelong webStore – Laterics.lelong.my

39. Lazada
• Malaysia Leading eTail and
Marketplace (hybrid)
• By Rocket Internet Group, now is
Alibaba
• Very popular for electronics
• Pioneering COD in Malaysia and the
regions
• Accept only company (SSM
registered)
• Product Category Centric

40. Lazada Plan
• Lazada Seller Centre: Free to join
• Payment Fee – 2% Flat
• Commission – 0.5 to 12%
Note:
• Cancellation fee of RM50 per product
• 14 Days return policy

41. • Currently No1 marketplace at Korea
• 11Street.my - JV between Celcom and SK
Planet
• Promoting to 14 million subscriber base of
Celcom
• Multimillion marketing budget
• Unique: Seller zone, Photo Studios etc
• Settlement Period (3 to 14 days)

42. • Plan
– No store fee, no listing fee, no limit on listing
– Individual Seller, Business Seller
• 5 to 10% Transaction Fee
• 2% Payment Fee introduced by 25the
February.
• 20% for eVoucher
• Settlement Period (3 to 14 days)

43. 11street Seller Center

44. • By Sin Chew Media corp – Largest
Chinese media company in Malysia
• 57 million monthly page views across
online media sites
• Leverage on existing publication and
brands to promote logon
• Sign up at http://logon.my/merchant

47. AEON CO. (M) BHD
•In Malaysia for over 30 years
•Over 1.2m card members
•Over 30 retail outlets in West
Malaysia

48. #On-Site Exposures
Averaging above
500,000 page views
per month
Home Page Banner
Store Highlights

49. #Social Media Platforms
Engaging with more than
250,000 followers
on daily basis

50. #Membership Program
Additional access to over
1 Million AEON Card
member database
Specific Campaign
Weekly EDM
Regular EDM Blast
to all
Shoppu Members

51. # Transaction Commissions
• Mobile & Tablets
• Computer &
Laptops
• Cameras
• Consumer
Electronics
• Home Appliances
• Home & Living
• Health &
Beauty
• Toys, Kids &
Baby
• Sports,
Outdoors &
Automotive
• Media, Game &
Music
• Office & Work
Equipment
• Groceries
Fashion &
Accessories
Travels, Luggage
& Bags
Electronic
Life Style
Fashion
1%
~
10%
10%
~
20%
15%
~
20%

52. # PICK UP FEES
West Malaysia East Malaysia
First Cut RM 6.9 RM 6.9 (until 1
KG)
Additional KG Customer Cost Customer Cost

54. Q&A

55. Fb.com/adrianoh
adrian@webshaper.com

56. Join us and Stay updated!
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