Social media marketing avana
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Dokumen tersebut membahas tentang pentingnya pemasaran sosial media dan cara terbaik untuk melakukannya. Ia menjelaskan pentingnya objektif yang terukur dalam pemasaran sosial media dan praktik terbaik seperti menggunakan gambar yang menarik perhatian, memposting konten yang relevan untuk audiens, serta memanfaatkan fitur toko online AVANA untuk menjual produk di berbagai saluran secara simultan.
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Social media marketing avana
- 1. PENGENALAN S O C I A L C O M M E R C E
- 2. PENGENALAN SOCIAL COMMERCE • KENAPA SOSIAL MEDIA PENTING? • PEMASARAN SOSIAL MEDIA (BEST PRACTICES) • BERNIAGA DI SOSIAL MEDIA BERSAMA AVANA
- 3. K E N A P A SOSIAL MEDIA PENTING?
- 4. 1.49 Billion Pengguna Aktif di Facebook setiap bulan
- 5. 500 MillionPengguna Aktif di Facebook setiap bulan di ASIA
- 6. 300,000,000 Pengguna Aktif Bulanan 75,000,000 Pengguna Aktif Harian
- 7. Facebook is the market leader among other social networks in number of visitors and conversions for online purchases
- 12. Helps people share where they shop Help people shop where they share SOCIAL COMMERCE in a nutshell …
- 14. P E R A N C A N G A N P E M A S A R A N S O S I A L M E D I A ( P S M ) OBJEKTIF SAMAR-SAMAR: Boost "branding" Peningkatan "awareness"
- 15. PERANCANGAN PSM Objektif SMART: Specific, Measurable, Attainable, Relevant, Time-bound Cth: Naikkan followers kepada 1000 orang dengan RM 300. Cth: Tingkatkan sales kepada 20 units di setiap akhir minggu
- 16. PEMASARAN VS SALES Pemasaran bawa prospek ke “sales” (leads) Sales pengaruh prospek untuk pembelian (closures)
- 17. MARKETING Followers baru di Facebook Subscribers baru untuk newsletter ‘PM’ baru di Facebook WhatsApp mesej baru
- 18. PEMASARAN FACEBOOK " BEST PRACTICES " “Cover photo" yang menerangkan tentang bisnes dan “profile picture” yang mudah diingati dan di cam
- 19. PEMASARAN FACEBOOK " BEST PRACTICES " Optimumkan saiz “cover photo” dan “profile picture” untuk elak “pixelation”
- 20. Pantau fans yang online untuk optimumkan "post reach" PEMASARAN FACEBOOK "BEST PRACTICES"
- 21. Gunakan kemudahan di Google Calendar untuk urus “postings” PEMASARAN FACEBOOK " BEST PRACTICES "
- 22. Pinned post yang penting di Facebook page anda PEMASARAN FACEBOOK "BEST PRACTICES"
- 23. Sediakan infomasi yang lengkap bagi “customer’ mudah untuk hubungi PEMASARAN FACEBOOK " BEST PRACTICES "
- 24. Post "quotes" yang berkait rapat dengan kegunaan produk anda PEMASARAN FACEBOOK " BEST PRACTICES "
- 25. Share tips tentang kelebihan produk anda PEMASARAN FACEBOOK " BEST PRACTICES "
- 26. Pilih gambar yang ceria dan warna-warni untuk dapatkan perhatian pengguna PEMASARAN FACEBOOK " BEST PRACTICES "
- 27. Naikkan engagement dengan tanya soalan dan sediakan call-to-actions yang jelas di "posts” anda PEMASARAN FACEBOOK " BEST PRACTICES "
- 28. Gunakan "trending hashtags" untuk tingkatkan "discovery" dan "engage" pengguna untuk share ”post” anda PEMASARAN FACEBOOK " BEST PRACTICES "
- 29. “Copywriting" anda harus seiring dengan “target audience language” PEMASARAN FACEBOOK " BEST PRACTICES "
- 30. Post sesuatu yang relevan kepada “audience” mengikut ketentuan masa Cth: Waktu Solat PEMASARAN FACEBOOK " BEST PRACTICES "
- 31. Contoh “post’ di pagi hari: Nasihat/Tips PEMASARAN FACEBOOK " BEST PRACTICES "
- 32. Contoh “post” sewaktu pulang kerja/waktu petang: lawak/kelakar PEMASARAN FACEBOOK " BEST PRACTICES "
- 33. Contoh “post” di malam hari: Call-to-action PEMASARAN FACEBOOK " BEST PRACTICES "
- 36. BERNIAGA DI SOSIAL MEDIA BERSAMA A V A N A
- 37. MARKETINGOrder/PaymentInventori Si s tem Penjualan Semasa
- 38. Facebook shop
- 39. Facebook shop
- 40. Facebook shop
- 41. Sell on multiple channels
- 45. Add new product
- 47. Bagaimana seller AVANA berniaga: Generate links untuk setiap produk
- 48. Bagaimana seller AVANA berniaga: Arahkan customer ke “webstore”
- 49. Bagaimana seller AVANA berniaga: Guna “carousel product catalogue” di Facebook
- 50. Bagaimana seller AVANA berniaga: Iklan di Instagram
Notes de l'éditeur
- Now, why did we decide to build AVANA? Over the years of developing technical and digital solutions for clients, we’ve come across many requests, especially for ecommerce. And with the rise of social network channels and users, there’s no better time than now to share our product A staggering 1.49 billion active users are on Facebook each month and this number continues to grow by the day
- In Asia alone, there are 500 million users on Facebook each month
- With Facebook being such a powerful tool for ecommerce and other social media channels to complement it, what more could we ask for? Everyone should go into ecommerce! With that being said, the ecommerce industry in Southeast Asia has yet to reach its potential due to a fragmented online selling process When interviewed, most sellers are still taking orders manually through WhatsApp, Facebook messages, Instagram comments and emails. Inventory count is messy, orders are missed and time is wasted
- Aside from connecting users with childhood friends, keeping up with their social life and following brands’ offers, social media is one of the largest channel that powers ecommerce with Facebook being in the lead for both market share and conversion rate
- In Malaysia itself, there 5 million microenterprises and this number could be more that range from Facebook sellers, Instagram sellers and SME In emerging markets alone, there are 80 to 100 million microenterprises this number continues to grow at an incredible rate