Line, Wechat, Whatsapp Marketing by APAC Venture

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SITEC eCommerce Class Module: Social Media & Mobile Commerce 304 Title: How to market your brand on Wechat Presenter: Samuel Soong, Business Solutions Director (APAC Venture) Date: 22 November 2016 Venue: Selangor Digital Creative Centre (SDCC)

Business

OUR COMPANY
APAC Venture Sdn Bhd is an innovative solutions company that sits at the pinnacle of social media and technology. Officially declared as WeChat’s
preferred partner in Malaysia, APAC Venture strives to take the digital medium to greater heights. Since its inception, the company has developed a
distinguishing trait that allows us to unconventionally think about advertising and how to utilize the power of all mediums while unlocking the true
potential of brands at the same time.
With the aid of our committed specialists, the company has a diverse set of expertise in business development, creative content development,
entrepreneurship, marketing, social media and programming.
Set alongside a solid track record in raising and nurturing multiple brands with its clientele, the company has a vast experience in a variety sectors such
as Education, Entertainment, F&B, Fashion, News, Finance and the list goes on.
WeChat Preferred Partner Avast Distributor

HOW?
PROSPECT CUSTOMERS
31 MILLION
POPULATION

FUNNEL MARKETING
57% OF THE BUYER'S JOURNEY IS COMPLETED BEFORE
SALES BECOMES INVOLVED (CAPTORA, 2014)

PROSPECT CUSTOMERS
31 MILLION
POPULATION
ESSENTIALLY

Awareness
Making an announcement of a new program.
EG: Product/Promo/Content
Interest
Capturing interest with more details of the new program.
Desire
Throwing in more candy to turn interest > desire.
Action
Follow through that desire through a call to action.
Drive traffic to master platform, WeChat.

OTHER MODULES EXAMPLES
Spin & Win Module
- Data Mining
- Digital Contest (Voucher Giveaway)
Digital Tour Guide
- Adding value to tourist
- Driving returning traffic to Official Account

OFFLINE Communication (QR Code Everywhere)
• Communication Medium
- Media Launch
- Outlet Bunting (16 Outlets)
- Table Top Cards
- Newspaper
Table Top Scan Cards
(available in all outlets)
Roll-Up Bunting
(available in all outlets)
Media Launch
@Sunway Pyramid
DRAGON-i

ONLINE Communication
• Communication Medium
- Facebook Post Boost
- Bloggers Post
- Web Banners
DRAGON-i

Results
OVER 10,000 FOLLOWERS RECRUITED
WITHIN THE SPAN OF 2 MONTHS
*approximate
2000 CASH & PRODUCT VOUCHERS
GIVEN OUT
*approximate
50% REDEEMED
*approximate
DRAGON-i

Why Digital, Why WeChat?
Official Account reaches 100% to its followers
Active database of 15mil (Monthly Active User)
Mobile users are, 142% vs population in Malaysia
Increase accuracy in marketing campaigns
(+4% growth vs 2015)

OFFICIAL ACCOUNT APPLICATION
MENU BUTTON CUSTOMIZATION
OFFICIAL ACCOUNT TRAINING
RM800

Official Account reaches ______ to its followers
Active database of ______ (Monthly Active User)
Mobile users are, ______ vs population in Malaysia
Pop Quiz
(___ growth vs 2015)
It cost only RM_____ to get an account running.
15mil
100%
142%
800
4%

WE WILL SEE
YOU AT OUR BOOTH
SAMUEL SOONG
BUSINESS SOLUTIONS DIRECTOR
APAC VENTURE (WECHAT PREFERRED PARTNER)

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