YouTube presentation: https://www.youtube.com/watch?v=L6xIIVQ0G6E It’s the best invention since electricity and possibly the wheel. Come to this mega-demo session to see exactly how Sitecore Experience Accelerator allows for rapid prototyping of information architecture, wire framing and content entry. Sitecore XA allows creative designers and UI developers to implement Sitecore designs faster than ever before–up to 80% faster––without writing any code. Speakers: John Field, Product Strategist - Sitecore Ryan Donovan, SVP of Product Management - Sitecore

1. An Under-the-Hood
Tour of Sitecore
Experience Accelerator
Presented by:
John Field & Ryan Donovan
@john_field // @ryan_donovan

2. Implement Sitecore
faster than ever
How Sitecore XA frees you up to do
all the really compelling things that
always seem to get deferred to
Phase 2

3. Introducing SxA
SxA is a new module that is downloaded and installed
similarCommerce and PXM
Fully integrated into the Sitecore editing function,
Experience Accelerator (XA) reduces your time to market
by allowing content teams to design, assemble, and
deploy web content across channels.
IT and implementation partners are unburdened of many
page build responsibilities and can focus on the high-
impact requirements that usually get relegated to phase
two

4. How do we get up
and running faster?

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#Sitecore SYM
5
Why is my implementation so long?!
• Content teams can contribute in parallel with the design process,
significantly shortening projects.
• Streamlines projects by allowing business users to design, assemble, and
deploy across multiple channels without development resources.
Issues and solution

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Separate Information Architecture from Design
• SXA’s wireframing tools let the site map and page architecture be
completed and handed over to design.This enables content entry to
happen in parallel with design process.
• Raises the out of the box quality, everything is responsive
• Greater freedom for marketers
Details

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#Sitecore SYM
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• Wireframes are created directly in
Sitecore, reducing the need to manually
build sites from static traditional
wireframes.
• UX Designers can start building pages
while design is happening in parallel.
• Content entry can start directly after UX.
Build Sites withWireframes

8. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
#Sitecore SYM
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Export and Import Site Design
• Export the wireframe site to
static HTML/JS/CSS allowing
parallel work by visual
designers.
• Applying to the export requires
no Sitecore development
experience.
• Completed design is imported
as a theme.
• Multiple designs can be
imported and themes easily
switched at any time.

9. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
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• Take existing site and change branding with a
very limited effort.
• Multiple sets of CSS files can be attached to
any given site – easy rebranding.
• Themes can be composited from other
providing:
• Additional functionality
• Styling augmentation
• Grid replacement
Theming

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#Sitecore SYM
• Behave just like standard Sitecore Layouts
developer would create
• Designed by business users
• Independent from content they display
• Workflow governance
• Partial Design changes propagate across all
pages that use the Partial
Page Designs and Partial Designs

11. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Enables agencies, designers, developers and content teams to work seamlessly in parallel
Value Proposition: Agility and Scale for increasing ROI
Linear Site
Production
TIME TO MARKET
User Experience
Capture and define the user experience
Visual Design
Create the visual design to satisfy the user experience
Front End Development
Develop themes/styles/layouts to implement visual design
Back End Development
Reuse, configure and/or build site components
Content Entry
Assemble site pages from components and add content.
Parallel Site
Co-Production
11

12. Demo
Wireframing UX
Exporting to Agency
Theming
Page and Partial Designs
12

13. So many great
thingsSitecore can
do, why do I wait?

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Why are we only delivering static content in Phase 1?
• Bring Phase 2 into Phase 1
• Frees up IT to focus on high-impact requirements.
• Implementations can focus on higher value CX, not justWCM
• By streamlining the time-intensive site build process, agencies focus on
high-value tasks that usually get differed to phase 2.
Issue and solution

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• Features such as personalization, content
optimization, and engagement automation
can be leveraged on launch, not a year later.
• By streamlining the time-intensive site build
process, agencies can focus on high-value
tasks that usually get differed to phase 2.
Bring Phase 2 into Phase 1

16. Our requirements
have changed..
Now what?
16

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#Sitecore SYM
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It feels like I have to go back to IT to change the smallest of things!
• Simple and Fast Content Maintenance
• New pages, sections, and sites can be created and edited without IT
intervention.
• Low cost experimentation for marketing without the need for IT
• Total Cost of Ownership is significantly reduced by allowing business
users to create new experiences and still comply with governance rules.
Issue and solution

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#Sitecore SYM
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Simple and Fast Content Maintenance
• New pages, sections, and sites
can be created and edited
without development
intervention.
• Total Cost of Ownership is
significantly reduced by
allowing business users to
create new experiences and still
comply with governance rules.

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#Sitecore SYM
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• ~100 Pre-built Components to Build your
Website from
• Easy Drag and DropToolkit
• Mobile First with Responsive andAdaptive
Options
• ComponentVariants to Build andTest the
Optimal User Experience
• Elastic and Flexible Page Layouts and Extend
your PageTemplates
Details

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#Sitecore SYM
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Drag-n-drop Page Assembly
• While maintaining predefined design and architecture governance, SxA’s
toolbox has all components needs to build any page from wireframe to
production-ready.
Best Practice by Default
• All code generated by SxA follows Sitecore’s best practices around page
structure as well as enables the use of personalization and experience
optimization
Details

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#Sitecore SYM
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RenderingVariants
For a large number of renderings on a page users
are able to select between different ways that
the rendering may appear or what content it
shows.
This might vary quite a lot from project to
project, so we have created a facility for a super
user to create their own RenderingVariants.
This avoids the need for building specific
renderings which are only slight variations of
existing renderings.
Details

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#Sitecore SYM
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Details
One rendering – multiple variants

23. Demo
Simple and Fast Content Editing
Using Pre Built Components
Using RenderingVariants
23

24. We want a new
website.. now

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#Sitecore SYM
I know Sitecore can handle multiple websites, but it seems difficult to just
create a new site from what we already have
• The way SxA is architected means that themes and functionality become
more easy to re-use for new websites
Issue and solution

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#Sitecore SYMSite creation is as simple as running a wizard

27. Demo
Standing up a new website
Reusing existing functionality
27

28. IT seem to consider
any cool new stuff
risky?

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#Sitecore SYM
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IT
• Spending too much time on basic WCM (plumbing), never get to the high
value work
• Customizations take long to develop, have a high risk, and can impact
upgrades
• Discovering and establishing best development practices can be tedious
Issue

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#Sitecore SYMWhat is my platform meant to deliver?
PRODUCTION
CORE
Content & assets
Site creation & maintenance
Creative & User experience
Authoring experience
Flexibility
Service integrations

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#Sitecore SYMWhy doesn’t my platform deliver effectively?
PRODUCTION
Tight coupling
Expertise required
Increasing resources has diminishing returns.
speed
resources / cost
CORE

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#Sitecore SYMCan we fix this?
PRODUCTION
CORE
Business driven
Low entry barrier
Highly scalable
speed
cost
sweet spot
speed
cost
Optimal max speed
Highly skilled team
High risk and critical

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#Sitecore SYM
Moving to Business as Usual
Value Proposition: Agility and Scale for increasing ROI
Traditional model
Business As Usual
Code Release
Code Release
Code Release
Content
Template
User Experience
Platform
Accelerated model
Business As Usual
Business As Usual
Business As Usual
Code Release
Type of Change

34. Next steps/Resources
34
What to do
• Monday – introduce your partner/dev team to SxA
• Three months – evaluation of SxA with new site/section
• One year – upgrade complete, standardized aroundSxA
Resources available
• 8.2 webinar next week!
• https://doc.sitecore.net/sitecore_experience_accelerator

35. FOR DISCUSSION PURPOSESONLY. Sitecore
Confidential and Proprietary. © 2016 Sitecore
Corporation A/S. All rights reserved. Sitecore®
and Own the Experience® are registered
trademarks of Sitecore Corporation A/S. All
other brand and product names are the
property of their respective owners.