Sense & Adapt. It's a Real-Time Marketing World Out There

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Email Insider Summit 2011, Captiva Island Sense & Adapt: It’s a Real-Time Marketing World Out There Marketers are faced with the challenge of becoming evermore responsive to audience behaviors and market changes. How can email marketers use their websites and audience behaviors to improve email and other related messaging results? Can web-analytics actually do more than just provide historical data on traffic and conversions? This panel will discuss the opportunities and challenges associated with a "sense and adapt" approach from B2B and B2C perspectives. It’s not just about performance and results – it’s about stepping up to what audiences now expect in an always-on world. Culture, strategy, process, technology and people all work together to support real-time marketing results. This presentation includes perspectives from Jeffrey Miller of Accleration, Erick Mott of Sitecore, Andrew Bailey of FedEx, Jack Hogan of Lifescript and Michelle Accardi of CA Technologies

Technologie Business Actualités & Politique

MediaPost’s Email Insider Summit Sense & Adapt: Real-Time Marketing Jeffrey R. Miller, EVP North America @accelerationbiz Erick Mott, VP Community @sitecore@creatorbase Drew Bailey, Marketing Principal, Email & SMS @skinnydude06 Jack Hogan, CTO & Co-Founder @lifescript Michelle Accardi, VP ePlatform Marketing @1marketingmaven 2 May 2010, Captiva Island, FL

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Sense & Adapt. It's a Real-Time Marketing World Out There

1. MediaPost’s Email Insider Summit Sense & Adapt: Real-Time Marketing Jeffrey R. Miller, EVP North America @accelerationbiz Erick Mott, VP Community @sitecore@creatorbase Drew Bailey, Marketing Principal, Email & SMS @skinnydude06 Jack Hogan, CTO & Co-Founder @lifescript Michelle Accardi, VP ePlatform Marketing @1marketingmaven 2 May 2010, Captiva Island, FL

2. Process Technology People

3. Multilayered Brand Ecosystem The Interactive Brand Ecosystem April 2011

4. Consumers Trust Websites and Email The Interactive Brand Ecosystem April 2011

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9. Spend Last 12 Months

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33. 8

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36. Mid Tier Hotel

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52. Avg Days/Travel: 25

53. # of Trips in Last 12 Months: 3

54. Total Spend: $5,523.00

55.

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57. Performance evaluation

58.

59. Develop strategy and prioritize initiatives using business intelligence

60. Utilize market intelligence to support enterprise-wide programs

61. Create and execute across channels

62. Determine metric for success

63.

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66. Have daily 15-minute scrum marketing meetings.

67. Create a burn chart against the teams commitments.

68. Continually allow new program requirements to come inYou can decide whether or not they make the cut for the next sprint based on resources, need and budget. Agile gives marketing a way to sense and adapt Look for customer feedback in real time. Show ROI on productivity. Involve Sales and Customers early and often.