MarketLive eCommerce Summit 2013

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Why Your Online Catalog Sucks, And What To Do About It Most online catalogs are squandering potential profits needlessly. In this fast-paced and entertaining keynote and noted landing page optimization author and expert Tim Ash, you will learn about a number of powerful strategies for improving conversion rates. Learn to identify the common problems that are present in almost every online catalog, and how to avoid them.

Business

Copyright © 2012, SiteTuners - All Rights Reserved.
Why Your Ecommerce Catalog Sucks
And What To Do About It
Tim Ash - CEO
@tim_ash
April, 10, 2013 - Sonoma, CA

Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
• Conversion-focused website blueprints (full redesigns & quick facelifts)
• Landing page test plans & testing strategy development
• Internal optimization team mentoring & training
• More than 1200 clients since 2002
About SiteTuners

Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Overview of 7 Deadly Sins of Ecommerce
1. Visual Distractions
2. Too Many Choices
3. Using Technological Gimmicks
4. Beating The Big Drum
5. Unclear Call-to-action
6. Lack of Trust
7. Having Multiple Personalities

Copyright © 2012, SiteTuners - All Rights Reserved.

Copyright © 2012, SiteTuners - All Rights Reserved.
Before

Copyright © 2012, SiteTuners - All Rights Reserved.
After

Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Summary of 7 Deadly Sins of Ecommerce
1. Visual Distractions
2. Too Many Choices
3. Using Technological Gimmicks
4. Beating The Big Drum
5. Unclear Call-to-action
6. Lack of Trust
7. Having Multiple Personalities

Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Express Review - Special Offer
• 45 or 90-min interactive review of landing page or website
• Video transcript recorded via GoToMeeting
• Includes AttentionWizard “attention heatmap” of page
http://Express-Review.com - From $699
First 3 reviews will be personally conducted by Tim Ash
(mention “MarketLive” after you buy)

Copyright © 2012, SiteTuners - All Rights Reserved.
2013 - San Francisco – Paris - Chicago – Boston – London - Berlin
Tim
Ash
Tom
Davenport
Michael
Summers
Bryan
Eisenberg
Patrick
Bultema
Jakob
Nielsen
Amy
Africa
BJ
Fogg
Steve
Krug
Jared
Spool
Roger
Dooley
Susan
Weinschenk
Brian
Massey

Copyright © 2012, SiteTuners - All Rights Reserved.
Save $250 off Conversion Conference
Other 2013 shows:April 15-16
San Francisco Chicago – June 11-13
Boston – September 30- Oct 2
Paris – June 6
London – October 23-24Use promo code “ML2013”
Berlin – November 4-5

Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Q&A and Contact Info
tim@sitetuners.com
(619) 990-9062 mobile
(619) 223-8020 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1

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2. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash • Conversion-focused website blueprints (full redesigns & quick facelifts) • Landing page test plans & testing strategy development • Internal optimization team mentoring & training • More than 1200 clients since 2002 About SiteTuners

8. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash Overview of 7 Deadly Sins of Ecommerce 1. Visual Distractions 2. Too Many Choices 3. Using Technological Gimmicks 4. Beating The Big Drum 5. Unclear Call-to-action 6. Lack of Trust 7. Having Multiple Personalities

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41. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash Summary of 7 Deadly Sins of Ecommerce 1. Visual Distractions 2. Too Many Choices 3. Using Technological Gimmicks 4. Beating The Big Drum 5. Unclear Call-to-action 6. Lack of Trust 7. Having Multiple Personalities

44. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash Express Review - Special Offer • 45 or 90-min interactive review of landing page or website • Video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of page http://Express-Review.com - From $699 First 3 reviews will be personally conducted by Tim Ash (mention “MarketLive” after you buy)

45. Copyright © 2012, SiteTuners - All Rights Reserved. 2013 - San Francisco – Paris - Chicago – Boston – London - Berlin Tim Ash Tom Davenport Michael Summers Bryan Eisenberg Patrick Bultema Jakob Nielsen Amy Africa BJ Fogg Steve Krug Jared Spool Roger Dooley Susan Weinschenk Brian Massey

46. Copyright © 2012, SiteTuners - All Rights Reserved. Save $250 off Conversion Conference Other 2013 shows:April 15-16 San Francisco Chicago – June 11-13 Boston – September 30- Oct 2 Paris – June 6 London – October 23-24Use promo code “ML2013” Berlin – November 4-5

47. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash Q&A and Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1

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