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Best Practice for Ecommerce SEO - Jon Hibbitt

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In this talk for Online Seller UK, Jon Hibbitt, Technical SEO Analyst at SiteVisibility talks through best practice for ecommerce SEO. He includes some great tools for Keyword Research as well as some key points to think about from a technical SEO perspective including duplicate content, 301 redirects and product retirement.

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Best Practice for Ecommerce SEO - Jon Hibbitt

  1. 1. jonhibbitt @jonhibbitt
  2. 2. SEO PAY PER CLICK(PPC)STRATEGY ANALYTICS & CRO SOCIAL MEDIA PUBLIC RELATIONS DISPLAY ADVERTISING CONTENT MARKETING
  3. 3. Segments Geography (For brick & mortar businesses)
  4. 4. https:// http://online-metrics.com/analytics-goals/
  5. 5. • • • • •
  6. 6. http://ubersuggest.org/
  7. 7. http://answerthepublic.com/
  8. 8. http://answerthepublic.com/
  9. 9. https://support.google.com/webmasters/answer/4559176?hl=en https://youtu.be/SoxU5kz15K0c
  10. 10. http://moz.com/learn/seo/duplicate-content
  11. 11. https://webmasters.googleblog.com/2014/02/faceted- navigation-best-and-5-of-worst.html
  12. 12. • • https://support.google.com/webmasters/answer/139066?hl=en
  13. 13. http://www.slideshare.net/jonathanearnshaw/how-to-fix-any-seo-problem-brighton-seo-april-2016-pi-datametrics
  14. 14. Source: http://moz.com/learn/seo/redirection
  15. 15. •4132 (301 Redirect) •2 (No response) http:// •2700 (200 OK) •1100 (301 Redirect) •98 (302 Redirect) •232 (404 Notfound) https:// •643 (200 OK) •223 (301 Redirect) •423 404 Not found https:// -15% -15%
  16. 16. https://www.seroundtable.com/google-expired-page-redirects-404-22456.html
  17. 17. https://www.impression.co.uk/blog/3361/brightonseo-handling-on-site-for-ecommerce-siobhan-swainston/
  18. 18. https://moz.com/ugc/5-essential-ecommerce-rich-snippets-for-your-store

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