This document discusses how Facebook's newsfeed algorithm, known as Edgerank, works. Edgerank determines what order users see posts in their newsfeed based on factors like affinity, weight, and decay. Affinity is generated through interactions between users, while weight depends on attributes of a post like whether it includes a photo or video. Maintaining high affinity with connections and posting engaging content can help increase the reach of posts in users' newsfeeds.

1. Understanding Facebook
Edgerank and the other social algos
Digital Shorts 2012
http://twitter.com/kelvinnewman
kelvin.newman@SiteVisibility.co.uk
18/05/2012

2. Strategy Director
SiteVisibility
A digital agency specialising in
retail, travel and financial services

3. Organiser
BrightonSEO
The Free SEO Conference

4. Edgerank

5. Likes are
meaningless

6. This is the
newsfeed

7. This is a SERP

8. There’s no
difference

10. Affinity

11. Weight

12. Decay

13. What’s an ‘Edge’ ?

14. Uploading a Photo
Tschäff

15. Liking a Page
Ksayer1

16. Updating Status
petesimon

17. Reading an article
garryknight

18. Listening to a song
janoma.cl

19. etc.

20. Affinity

21. How do you
generate affinity?

22. View Profile
thesuperaliceflickr

23. Like a Status
Update
topgold

24. Comment on
Something
krunkwerke

25. Get tagged together
sofafort

26. Basically,
whenever you
create an edge
that’s connected to
someone

27. Affinity is one way
formatc1

28. Chat bar gives an
idea of affinity

29. Weight

30. Weight is personal
seriousbri

31. What has a
heavy weight?
robertDouglass

32. Videos
plindberg

33. Photos
Diogène

34. Links
Marjan Krebelj

35. Weight
Accumulates
puuikibeach

36. The Politics of
Weight
skuds

37. Decay

38. Warning
Complicated
Formula Ahead!

39. New > Old

40. When are users
coming from FB?
jonrawlinson

41. Though low
competition times
may be better
Banalities

42. So what do I do...

43. Constantly Build
Affinity
subodh_chettri

44. Big update or
launch? You need
an ‘Affinity
Acquisition
Approach’

45. Ask Questions
fontplaydotcom

46. Have a vote
ChodHound

47. Text
Bait
derekGavey

48. Tease

49. Increase the weight
of important
announcements
Pink Sherbet Photography

50. You need assets
woodleywonderworks

51. Work the Combos DavidSpinks

52. Any Questions?
http://twitter.com/kelvinnewman
kelvin.newman@SiteVisibility.co.uk