This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.

2. AGENDA
• About Nestle
• Its Strategies
• PESTEL Analysis
• Porter’s five force model
• BCG
• SWOT
• Ansoff matrix
• Value Chain
• Current Scenario

5. Mission Statement of Nestle
...the world's leading nutrition, health and
wellness company. Nestlé's mission of
"Good Food, Good Life"
is to provide consumers with the best
tasting, most nutritious choices in a wide
range of food and beverage categories and
eating occasions, from morning to night.

6. Vision and values of Nestle
To be a leading, competitive,
Nutrition, Health and Wellness
Company delivering improved
shareholder value by being a preferred
corporate citizen preferred employer
preferred supplier selling preferred
products.

9. PEST ANALYSIS
Political
PEST
Economical
Social
Technological

10. PORTER’S FIVE FORCE MODEL

13. SWOT ANALYSIS
NESTLE

14. STRENGTHS
1. Unmatched product and brand portfolio
2. R&D capabilities
3. Distribution channels and geographic presence
4. Competency in mergers and acquisitions
5. Brand reputation valued at $7 billion.

15. WEAKNESSES
1. Inability to provide consistent
quality in food products
2. Weak implementation of CSR

16. OPPURTUNITIES
1. Increasing demand for healthier food
products.
2. Acquiring start-ups. specializing in
producing well-being products.
3. Establishing new joint ventures.

17. THREATS
1. Food contamination.
2. Trend towards healthy eating.
3. Growth of private labels.
4. Rising raw food prices.

18. Ansoff Matrix

19. Existing PRODUCTS New
INCREASING RISK
INCREASING RISK
Existing
MARKETS
New
MARKET
PENETRATION
Sell more in
existing Markets
MARKET
EXTENSION
Achieve higher
sales/market
share of existing
products in new
markets
PRODUCT
DEVELOPMENT
Sell new products in
existing markets
DIVERSIFICATION
Sell new products in
new markets

20. Value Chain
Analysis

21. What is Value?
What is Value Chain?

22. Firm Infrastructure (General Management)
Human Resource Management
Technology Development
Procurement
Inbound
Logistics
Ops. Outbound
Logistics
Sales &
Marketing
Service and
Support
PRIMARY ACTIVITIES
SUPPORT
ACTIVITIES
Value Chain Model

23. PRIMARY ACTIVITIES

24. Firm Infrastructure (General Management)
Human Resource Management
Technology Development
Procurement
Inbound
Logistics
Operation
s
Outbound
Logistics
Sales &
Marketing
Service and
Support
PRIMARY ACTIVITIES
SUPPORT
ACTIVITIES
Value Chain Model

25. Current Scenario
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
Volume Growth
2008-10 2011-13
Growth in %
Period
Volume Growth
16
3

26. Reasons behind decline
?

27. 1. Focus on the urban market
2. Price increase & slowing urban
demand

28. No. 1 player
Instant noodles & baby food products in India
No. 2 player
Instant coffee and chocolates segment
In spite of decline in volume and growth
Margins are STRONG and STRENGTHENED

29. Conclusion
The STRUCTURE, ORGANIZATION and STRATEGY of
the company reflect an organization that is well focus
to achieve its stated objectives and goals.
as a Food - Nutrition – Health –Wellness co.
targeted motivation for consumer to purchase
Popularly Positioned Product (PPP) strategy
Through its global strategic approach, Nestlé
has transformed its organization to a world
recognized leader in nutrition, health and
wellness

30. Really
Thank you