1. What is User Experienceand why use it?

2. Every day we have good and not so good experiences using objects, products, and services

3. Not so good user experiences…

4. Vacuum sealed packaging

5. Doors that don’t open

6. Strollers that won’t collapse

7. Ecommerce websites that use too many steps through the payment process

8. Products with fiddly interfaces

9. All these things may give the user a negative brand experience…

10. Consumersmay not use the product again (let alone recommend it).

11. Good user experiences…

12. iphones, ipads(and other smart phones)

13. Vehicle service design

14. Virgin Atlantic Upper class air travel (If you’re lucky)

15. The ‘velo’ (Bike hire system in Paris)

16. Twitter

17. Google

18. The penguin club

19. Good user experiences leave people wanting to come back for more

20. People will spread the word

21. Some users will be customers for life

22. Sales and visits will increase

23. First impressions count

24. So in a digital context…

25. User experience design uses tools and techniques to satisfy the needs not just of the business but the end user

26. Designing good experiences involves…

27. Research, strategy, information architecture, interaction design, user testing and measurement

28. It also encompasses CRM, marketing, human factors, psychology, ergonomics, ethnography, technology and more…

29. Most importantly, it involves understandingyour customers

30. This can be done through research:observing, talking, listening…

31. Then applying the Experience Designpractices to your project

32. User Experience is becoming more popular with businesses and organisations

33. Because it helps achieve business goals

34. For more information www.sixeightdigital.com