This presentation discusses how to be an effective mentor or mentee. It outlines Joseph Campbell's hero's journey model and explains the benefits of mentoring for both parties. For mentees, benefits include learning, networking, guidance, increased confidence and value. For mentors, benefits are passing on knowledge, leadership practice, expanding one's network, and improving the profession. Key aspects that make for successful mentoring relationships are trust, honesty, time commitment, and ensuring a good personality match between parties.

1. How To Be (and Make) a Hero
2013 NC PR & Marketing Seminar
Presentation by
Eva R. Hornak
S.T. Wooten Corp.
Roger M. Friedensen, APR
Forge Communications
@RogerFriedensen | @ForgeComm
@NCCommsSem
©2013Forge Communications, LLC. All Rights Reserved.

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Name Your Hero

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Joseph Campbell: Hero’s Journey
“A hero ventures forth from the world of
common day into a region of supernatural
wonder: fabulous forces are there encountered
and a decisive victory is won: the hero comes
back from this mysterious adventure with the
power to bestow boons on his fellow man.”

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The Mentor

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Everyone (yes, everyone) can use a mentor

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How to Be (and Make) a Hero
• Benefits of Being a Mentee
– Obvious and… not-so-obvious
• Benefits of Being a Mentor
– (Ditto)
• What Makes a Successful Mentoring
Relationship

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First, the Obvious

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Being a Mentee: The Obvious
Even the very wise cannot see all ends.

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Being a Mentee: The Obvious
You learn by doing

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Being a Mentee: The Obvious

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Being a Mentee: The Obvious
Ready-made networking

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Being a Mentee: The Obvious
Someone has your back

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Now, the Not-So-Obvious

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…The Not-So-Obvious
“I am convinced that had it not been for the counsel of
my mentors, I would not have made some of the best
decisions in my career and personal life.”
~ Debra A. Miller, Ed. D., APR, Fellow PRSA; first African-
American president of PRSA

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Being a Mentee: The Not-So-Obvious
You never know…

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Being a Mentee: The Not-So-Obvious
Increase your value

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Being a Mentee: The Not-So-Obvious
Confidence

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And now, the flip side…

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Being a Mentor: The Obvious
Pass on what you have learned

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Being a Mentor: The Obvious
Free labor

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Being a Mentor: The Obvious
You get to pick with whom you work

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Being a Mentor: The Obvious
Practice your leadership (and mentoring) skills

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Being a Mentor: The Obvious
Exponential growth of network

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Now, the Not-So-Obvious

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…The Not-So-Obvious
“There is a great deal of value to having
multigenerational mentors. While most of mine
have been older, now many are younger, especially
as [the relationship] relates to technology and its
uses and potential.”
~ Mike Herman, APR, Fellow PRSA, S.A.G.E., CEO of
Communication Sciences Int’l; Gold Anvil winner

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…The Not-So-Obvious
Improve the profession

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…The Not-So-Obvious
Network of allies

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…The Not-So-Obvious
Diverse perspectives

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…The Not-So-Obvious
Reciprocal access

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…The Not-So-Obvious
What goes around comes around*
*“Karma is a bitch”

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The Right Match
“Trust isn’t everything; it’s the only thing.”
~ Al Golin, Fellow PRSA, Gold Anvil winner

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What Makes It a Success
It is our choices, Harry, that show what we
truly are, far more than our abilities.

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What Makes It a Success
Guess what? It’s not about birthing a mini-me.

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What Makes It a Success
Honesty

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What Makes It a Success

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What Makes It a Success
Time

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What Makes It a Success
Open-mindedness

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What Makes It a Success
Shop around

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What Makes It a Success
Outside inside

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The Sage and the Hero
No such thing as bad student. Only bad teacher.

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And from a couple thousand years ago…
• If I am not for myself, who will be?
• I am for myself only, what am I?
• And if not now, when?

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Thanks!
Eva R. Hornak
S.T. Wooten Corp.
EvieHornak@gmail.com
919.264.7424
/in/EvaRoseHornak
Roger M. Friedensen, APR
Forge Communications
roger@forgecommunications.com
919.349.3206
/in/RogerFriedensen
@RogerFriedensen | @ForgeComm