It describes all about the transition from electronic commerce to mobile commerce.

2. Introduction
• Electronic commerce (e-commerce) continues to
impact the global business environment profoundly;
technologies and applications are beginning to focus
more on mobile computing or M-commerce.
• M-commerce (mobile commerce) is the buying and
selling of goods and services through wireless
handheld devices such as cellular telephone and
personal digital assistants (PDAs) Known as next-
generation e-commerce, m-commerce enables users
to access the Internet without needing to find a
place to plug in.
• Mobile usage in India is considerably higher than
the global average.

3. Facts and figures
• 72% of Indian respondents in WorldPay's Global
Online Shopper report are owners of a
smartphone.
• Mobile commerce sales increased 81 percent in
2012, reaching a total $25 billion and accounting
for 11 percent overall ecommerce sales, according
to a new report from eMarketer.
• At present, India has over 800 million mobile
subscribers, including 240 million with bank
accounts, and 20 million with credit cards; there
are 88,000 bank branches and 70,000 cash points.
• There will be over 110 million Smartphone users in
India by the end of 2013, according to
eMarketer.

7. Purpose of the study
• Provide an overview of the fundamentals about m-
commerce and e commerce.
• Understand the relationship between m-commerce
and
e-commerce.
• Help businesses to define what benefits they could
derive from mobile commerce.
• Understand the situation of the Indian mobile
telephony market and m- commerce.

8. Objectives
This paper aims to:
• understand the similarities and differences
between
E-commerce and M-commerce.
• understand different business needs relevant
to
M-commerce.
• show the driving forces of mobile commerce’s
success, the impact they have on everyday

9. MALE 33 65%
FEMALE 18 35%
GENDER
YES 42 84%
NO 8 16%
DO YOU HAVE SMART PHONE

10. YES 22 43%
NO 29 57%
HAVE YOU EVER DONE SHOPPING THROUGH MOBILE
Strongly
agree
15 30%
Agree 19 38%
Neutral 14 28%
Disagree 2 4%
Strongly
Disagree
0 0%
POSTING PRIVACY POLICY OF THE M-COMMERCE
PROVIDERS WOULD HELP YOU GET MORE COMFORTABLE
SHARING YOUR INFORMATION.

11. Entertainment 38 47%
Flexi-transfer 9 11%
Online
shopping
18 22%
Bill Pay Services 16 20%
1-2 times only 15 30%
Once a month 4 8%
Once a week 8 16%
Use whenever I
get the chance or
have the money
to use them
23 46%
IN THE FOLLOWING, WHICH PURPOSE DO YOU USE
M-COMMERCE MORE:
WHICH OF THE ABOVE MENTIONED M-COMMERCE SERV
HAVE YOU USED AND HOW FREQUENTLY?

12. Yes 44 88%
No 6 12%
DO YOU THINK MAXIMIZING SECURITY IN M-COMME
IS AN URGENT PRIORITY?

13. Findings
• From the research study we interpret that;
• According to our research smartphone users are
increasing tremendously.
• Privacy policy of the M-commerce providers would
affect the users and make them more comfortable
for sharing information.
• We observed that mobile shopping is on verge of
extension following entertainment which is mostly
preferred.
• Mobile banking usage rate is increasing day by day.

14. • Mobile commerce is growing extraordinarily fast.
Global penetration of mobile devices means that
within just a few years mobile will be the biggest
global commercial platform.
• M-Commerce reveals the facts and trends that
helps to understand what is happening today and
formulate the right strategy for tomorrow.
• Keeping customers signed in across mobile sessions
allows them to save their accessing time for
different sites
• Currently it seems that most popular M-commerce
application is supporting the financial activities.
• Among the applications, M-commerce entertainment
services and games have a great deal potential and
will dominate the global M-commerce revenues in the
Conclusion