ResourcesRequired ResourcesThe following resources are require.docx

ResourcesRequired Resources
The following resources are required to complete the
assessment.Capella Resources
The following documents introduce the Atha Corporation case
study. This case study forms the basis for your assessments in
this course.
· Executive Department Management Instructions [DOCX].
. Use this document to understand your directives and
parameters as a manager for the Atha Corporation.
· Doubling Sales Memo [DOCX].
For your assessments in this course, you will choose a
functional area to focus on in addition to the human resources
functional area. As you move through your assessments, you
will be completing sections of the strategic alignment
worksheets listed below:
· Accounting and Finance SAW [DOCX].
· Human Resources SAW [DOCX].
· Operations and Production SAW [DOCX].
· Sales and Marketing SAW [DOCX].
Assessment Instructions
Case Study Introduction
In this course, you will complete four assessments based on the
Atha Corporation case study. Based on the scenario provided in
the Atha Corporation materials, you will simulate an
organization-wide strategy of goal setting and achievement by
creating alignment between daily activities, department
objectives, and organizational goals. As a manager of the
fictional Atha Corporation, you will examine two functional
areas within the organization:
· The human resources functional area.
· Your choice of one of the following three additional
functional areas:

1. Sales and marketing.
2. Operations and production.
3. Accounting and finance.
For each functional area (both the human resources area and
your additional chosen functional area), you will create a
strategic alignment worksheet (SAW), developing different
sections of both forms through successive course assessments.
You will also create organizational charts for both functional
areas. Note that you are expected to choose your second
functional area in this assessment, and to continue to use that
same functional area throughout the course.
Preparation
To prepare for this assessment, complete the following:
· Select Functional Area: In addition to human resources
functions, select one of the following functional areas to focus
on:
. Sales and marketing.
. Operations and production.
. Accounting and finance.
· Download worksheets: Download the strategic alignment
worksheets for your chosen functional area and for the human
resources area. (The SAWs are linked in the Resources under
the Required Resources heading.)
· View Videos: Watch the Presentation from the CEO video and
the Atha Corporation: Planning video, both of which are linked
in the Resources under the Required Resources heading. These
videos introduce the Atha Corporation case study.
· Read Atha Corp Documents: Read the Executive Department
Management Instructions and the Doubling Sales Memo, both of
which are linked in the Resources under the Required Resources
heading.
· Research Planning Processes: Conduct independent research to
familiarize yourself with the process of developing
organizational project goals and activities. You may find the
materials listed in the Suggested Resources for this assessment
helpful, or you may search for other resources.

Strategic Alignment Worksheets
Complete Section 1: Goals and Activities in the strategic
alignment worksheet (SAW) for both functional areas. For this
assessment, complete only Section 1 in each worksheet.
· Develop three new departmental goals (in addition to those
provided in the worksheets).
· Identify activities that support achievement of each goal, and
list the achievement deadline for completing each activity.
Assessment Instructions
For this assessment, consider that you were asked to assist an
executive of the organization in establishing management goals
and supporting activities for two functional areas of the
organization. You will be acting as the interim department
manager of each. Write a 2–3 -page summary analysis of the
work you just completed for your Strategic Alignment
Worksheets (SAWs). The executive is the primary audience for
your summary, but he indicated he would likely share it with
other key executives. To provide the executive with the best
possible understanding of your work, your summary should
address the following points:
· For the human resources functional area, analyze factors that
define and shape management (such as the economy, customer
needs and wants, and innovation). For that same functional area,
assess the relative influence of these factors (which of them
have more impact than others).
· For the second functional area you selected, analyze factors
that define and shape management (such as the economy,
customer needs and wants, and innovation). For that same
functional area, assess the relative influence of these factors
(which of them have more impact than others).
· Analyze the value of planning in strategic management and the
risks of not planning. As part of that, describe how planning is
important to the achievement of organizational goals.
· Indicate the research you used to support your work in
arriving at the goals and activities.
· Describe the current or past experience (if any) you used as

the basis for this activity.
Based on an executive audience, your summary should be well
organized and written in clear, succinct language. Follow APA
rules for attributing sources that support your analysis and
conclusions
Atha Corporation
Strategic Alignment Worksheet: Sales and Marketing Functional
Area
Your Name:
Overview
Use this strategic alignment worksheet (SAW) to complete your
management activities in planning, organizing, leading, and
controlling for the Atha Corporation scenario. Refer to each
course assessment for further instructions.Checklist for the
Sales and Marketing Area SAW
Mary Atha, CEO, has provided this checklist of overall
organization goals for the sales and marketing area. Read the
checklist and use it as a point of reference for your development
of this SAW.
Double Atha sales without lowering price.
Increase international sales.
Ensure accurate, on-time delivery.
Plan, organize, lead, and control the resources of sales and
marketing department to meet the organizational goal of
growing the business by 100%.
Section 1: Goals and Activities
Develop goals for this functional area and create supporting
activities for achieving each goal. (Add more rows if needed.)

Goals:
Supporting activities:
1. Retain existing employees.
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?
2. Add seven new employees.

3. Create new organizational chart for the sales and marketing
area.
4. Improve employee performance.

5. [Insert new goal here.]

Section 2: Purpose Statement
Write a purpose statement for this functional area of the
organization.
Most of us are aware of the term purpose statement, but we may
be unsure of what its real meaning is within an organization. It
is a statement describing the organization or functional team’s
purpose, or the reason for its existence. The purpose of an
organization reflects a desired position in the marketplace. It
should be a written summary that accurately answers the four
questions outlined in the table below. The most effective
purpose statements are short, concise, and direct. A good
purpose statement should be between 2–3 sentences in length.
Purpose Statement
Who are we?
What do we do?
For whom do we do this?
How do we know when we are getting it done?
Compile your answers to the four questions above into a concise
(2–3 sentence) summary statement. This is your purpose
statement.
[Insert your purpose statement here.]

Section 3: Performance Standards
Identify performance standards for measuring this functional
area team’s performance. (Add more rows if needed.)
Performance standard:
Rationale for including this performance standard:
1.
2.
3.
4.
5.
5
Atha Corporation
Strategic Alignment Worksheet: Operations and Production
Functional Area
Your Name:
Overview

Operations and Production Area SAW
organization goals for the operations and production area. Read
the checklist and use it as a point of reference for your
development of this SAW.
Double current production rate.
Add one production line.
Reduce scrap and waste.
Organize the newly increased staff to efficiently use resources
and create a new organizational chart.
Lead the employees by providing a clear mission and goals
through carefully crafted communications.
Create adequate controls and communicate performance to the
company to ensure organizational focus.
Goals:

2. Hire eighteen new employees.
3. Create new organizational chart for the operations and
production area.

organization.

Purpose Statement
Who are we?
What do we do?
statement.
1.

2.
3.
4.
5.
6
Atha Corporation
Strategic Alignment Worksheet: Human Resources Functional
Area
Your Name:
Overview
Human Resources Area SAW
organization goals for the human resources area. Read the
of this SAW.
Ensure staffing requirements are met.

Retain existing staff.
Hire and train new staff.
Plan, organize, lead, and direct the human resources of the
company to meet the goal of growing the business by 100%.
Goals:
2. Add two human resources generalists.

3. Assist department managers in the hiring of new employees.

4. Assist department managers with the improvement of
employee performance.
5. Create a new organizational chart for the human resources
functional area.

organization.

Purpose Statement
Who are we?
What do we do?
statement.

1.
2.
3.
4.
5.
6
Atha Corporation
Strategic Alignment Worksheet: Accounting and Finance
Functional Area
Your Name:
Overview
Accounting and Finance Area SAW

organization goals for the accounting and finance area. Read the
of this SAW.
Add a financial analyst position.
Improve accounts receivable collection to net 10 days without
offering discounts.
Develop an accounts payable strategy to take advantage of
supplier discounts.
Plan, organize, lead, and control the resources of the accounting
and finance department to meet the organizational goal of
growing the business by 100%.
Goals:

2. Hire three new employees.
3. Create new organization chart for the accounting and finance
area.

organization.
Purpose Statement
Who are we?

What do we do?
statement.
1.
2.
3.

4.
5.
6
Atha Corporation
[Type text]
To: All Employees
CC: Executive Management Team
From: Mary Atha, CEO
Date: July 1, 20XX
Re: Doubling Sales
A goal of doubling our sales has been established by my
executive management team. This is a newly created, bold, and
audacious goal made possible by a win-win relationship with a
white knight in the form of a venture capital firm. Retaining and
hiring high quality human capital will be made possible by this
new investment. Adoption of new leading edge technology and
increased capacity will also be made possible by this infusion of
new investment. Our company’s executive management team
sees an exciting future for the organization.
Our goal can only be met with your help and that of the other
middle managers of the company. We want you to empower
your people, create synergy by re-organizing your department,
and establish operational goals that can be measured, reported,
and continuously improved.

The latent talents of our employees, we believe, are a source of
untapped sustainable competitive advantage for the company.
Reaching our goal of doubling sales is reliant on successfully
engaging employees; our management team feels strongly about
that. These efforts stand to be derailed by employee
dissatisfaction if we do not do something about it right away.
The sources of dissatisfaction must be found and fixed with the
help of our human resources department. Accomplishing this
objective is believed to be one of your highest priorities.
My executive management team and I believe that to efficiently
manage your departments’ limited resources you must
effectively plan, organize, lead, and control your department.
Mistakes were made in the past. Taking the goals given to you
by your vice president, breaking them down to supporting
activities, communicating them to your staff, and measuring the
results is the way for you to be a successful manager.
Good luck with your plans; we are counting on you.
Sincerely,
Mary Atha, CEO
Atha Corporation
Atha Corporation
Executive Department Management Instructions
Atha Corporation owner, Mary Atha has declared a goal of
doubling the company’s current $5 million in sales in the next
year. Atha markets its product, unique lighting products (wall,
pendant, floor, table, and nightlights) made of 50% recycled
materials, through as series of regional distributors and directly
online. It is currently the end of the third quarter and you have
three months to complete your planning and execute your
strategy in order to have your functional areas prepared. There

is no time to waste in meeting the goal. Plans have to be
developed, current employees retained, and new employees
hired. Company communications must be clear and concise and
the management cycle must be followed throughout the process.
You will serve as the department manager for two functional
areas. One is the human resources department; the other is your
choice of one of three other areas: accounting and finance,
marketing and sales, or operations and production.
Ms. Atha has assigned specific goals to the vice president of
your functional area. The vice president has determined what
your department needs to do to help the entire functional area
succeed. Those goals are in alignment with the overall company
goal of doubling sales. Your responsibility is to break those
goals into activities and tasks for your department.
You have one or more supervisors in your department. Each
supervisor has several employees to lead and control. Each
individual must know what he or she is to do, how or why to do
it, what the quality and performance standard is, and how well
he or she is doing. It is your responsibility to align the work of
your team with the company goal. You will provide your team
members with the information they need, and ensure that they
complete the work on time while meeting performance and
quality standards.Functional Area Background
Planning: You have been assigned additional employees and
(possibly) new assets in order to meet your goals. You must
determine what skills, strengths, and talents they must have.
How will you retain and motivate your existing employees and
attract, hire, train, and retain new ones with the help of human
resources? How will you break down your functional goals into
departmental activities? How will you measure success? What is
the frequency of your activities?
Organizing: You have the old department organizational chart.
Create a new organizational chart for your functional area,
showing how you will allocate your employees efficiently in
order to achieve your department goals. The company has made
a decision not to hire based solely on industry experience. Can

you identify non-traditional industries or positions in which
employee skills can be effectively transferred to Atha?
Leading and Controlling: What are the purpose statements for
both of your functional areas? How do these reflect strategic
alignment with the organization? What are the performance
standards? How will you measure and report the performance
and quality standards? How do these support the people in your
organization through promoting trust, motivating employees,
and supporting collaboration?Additional Resources Available to
Each Department Manager
Additional resources have been allocated to each manager.
Below is a list of resources for each department. Include this
information in your planning, organizing, leading, and
controlling functions.
Accounting and Finance: Three additional employees, one of
whom is a financial analyst, have been approved for your
department. You have as much technical budget as reasonably
needed to support a world-class computer system.
Sales and Marketing: You can hire seven new employees.
Position them in your department as necessary to meet the
company goals.
Human Resources: You will be helping department managers to
hire 30 new employees for the company. Executive management
has authorized you to hire two new human resource generalists
for your department. They will begin by assisting in the
screening, interviewing, and hiring of new employees. Be sure
to discuss how their role will transition once new employees
have been hired and trained.
Operations and Production: In order to double your sales, you
must first increase your production capacity. Therefore, the
company will add a third shift to maximize the production
capacity of the existing production line. You will need to hire
18 new employees to fully staff the three shifts. Further
consideration is under review to purchase a second production
line.

Resources
Functional Area
Accounting and Finance
Sales and Marketing
Human Resources
Operations and Production
Current number of employees:
8
12
4
34
Total employees needed:
11
19
6
52
Employees to hire:
3
7
2
18
Supervisor tenure:
New
New
10 years
New
Existing organizational chart:
Yes
Yes
Yes
Yes

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