Google was founded in 1998 by Larry Page and Sergei Brin. It has grown to be the world's largest search engine through innovations like PageRank, which ranks pages based on their link structure, and by focusing on delivering fast, accurate search results. Google established itself through word-of-mouth and developed revenue streams through online advertising programs like AdWords and AdSense without using pop-up or rich media ads. It has since expanded to offer many free services like Gmail, Google Maps, and YouTube, successfully promoting these products through its dominant search engine platform.

1. Need some information?
Where do I find it?
How do I go about doing it?
Why is it this way?
Want to search something?

3. The World’s Largest Search Engine

4.  Founded by Larry Page & Sergei Brinn in 1998
 Derived from Googol (1 followed by 100 zeroes)
 Available in 100+ languages
 Synonymous to the word “Search”
 Receives about a billion search requests everyday
 Consists of 4,50,000+ servers in data centers around the world

5.  Extended summer project work on search engine called ‘BackRub’
 Focused on solving search problems on Internet
 Started office in a garage after receiving some investments
 In 1998, appeared under Top 100 Websites – PCWorld
 By mid-1999, it attracted attention of clients, users and press
 In September 1999, declared itself as a full-fledged search engine

6.  Aimed to provide faster & accurate search service
 Cached the web pages to allow faster access
 PageRank Technology - ranked pages based on link structure of the web
 GoogleScout – list of pages related to the search

7.  Focused on delivering the best search experience on the web
 Word-of-mouth recommendation worked
 Developed two revenue streams:
◦ Online advertising programs
◦ Search services

8.  Search results page used by clients for selling ads on web
 “I’m feeling lucky” button - take users to the first search result page
 SiteSearch service - to locate a specific product or service or find
information about a company
 Apple Computers signed Google for its company specific search engine
 In 2000, launched automated and customizable Silver & Gold WebSearch
 Allowed search for WAP mobile browsers

9.  Ads based on ‘keyword targeting’ on search results page
 No pop-up or rich media advertisements
 Sponsored links – only text based
 Premium Sponsorship – links on top of search results
 AdWords Program – targeting highly potential customers by purchasing
selected keywords

11.  Made it available in multiple languages
 Google Toolbar – included search box, SiteSearch, PageRank, Page Info etc.
 Offered SiteSearch FREE to universities, who made it their default search
 Expanded operations by partnerships & deals for mobile phone browsers
 Google Zeitigeist – provided info on top search queries on Google
 “Google Image Search” & “Google Catalogue Search”

12.  Google Labs – to allow Google engineers to get feedback from net surfers
 Google News – access to 4500+ leading news sources on net
 Froogle – Google’s product search (shopping) service
 Google Directory – over 1.5 Mn URLs for searching info on web
 Google Preferences – select no. of results page & language, filter content etc.
 Google Answers – experienced researchers answered queries (paid service)
 Google Scholar – search for scholarly literature across fields

13.  Google Earth – Virtual globe to explore, search & discover
 Gmail – Emailing service
 GTalk – Instant chat messenger service
 Google Analytics – Traffic statistics generator for defined websites
 Google Maps – Find directions and maps
 Google Squared – information for comparing products & services
 Google Mobile – search the web, maps, sms alerts for mobile phones

14.  Orkut – Social Networking website
 YouTube – Video sharing website
 Picasa – Photo sharing website
 Blogger – Bogging platform for web and mobile
 Lively – chatting, networking, customizing avatars

15.  Yahoo dropped ‘exclusivity’ contract with Google & bought search engine
services of Inktomi
 Faced competition from search engines like Verity & Overture
 Other search engines like WestNut, Teoma, FAST produced as good
quality results as Google, putting pressure on Google’s business
 Analysts doubted the optimistic projections of Google’s future
 Google accused of recording personal information of users
 Google Toolbar accused of being a spyware

16.  Yahoo and Microsoft signed a 10 year Global Search & Advertising Sales
deal to combat Google
 iPhone rejected 2 of Google Apps called Google Latitude and Google Voice
 Microsoft Search rebranding to “Bing” and its aggressive plans
 Interruption or failure of Google services at times
 Antitrust suits against Google
◦ Excluding companies from Google results
◦ Over favouring in-house services
◦ Issuing unclear ad rates

17.  Copyright infringement suits filed by Viacom, a group of Belgian
newspapers and some publishers & authors
 Inability to retain or hire key people
 Increasing competition and growing number of search engines

18. How are Google services different
from other search engines?

19.  creates custom software and custom-build hardware Eg. Servers
 faster response times, greater scalability and lower costs
 PageRank Technology – highest ranked page shown first
 Hypertext-Matching Analysis – based on page content analysis
 Pattern Recognition Technology – in research for Google Image Search

20.  AdWords – to promote business alongside relevant search results
 AdSense – display relevant ads on online content and earn money
 Analytics – reports to make measurable improvements to campaigns &
websites
 Enterprise Search Solutions – Maximize ROI and internal productivity with
Google powered search for intranet
 Local business center – make businesses searchable on maps
 Ad Manager – manage ad inventory

21.  Provides search across various categories such as websites, images,
catalogues, books, literature etc.
 Available in multiple languages
 Displays results with accuracy, speed and relevance
 Allows user to customize results based on selecting no. of pages,
language, type of content, time period etc.
 Simple uncluttered user interface so that it is easy to load

22. Google did not use conventional
advertising methods.
What was the Business Model
then?

23.  AdWords –
◦ serves text ads alongside search results
◦ Auction based system where advertisers
bid for keywords
◦ Sponsored links
 Doesn't accept money for a better
ranking, the sponsored links are clearly
labeled
 Offers its services free of charge & monetized through advertising
 Advertisers are Google’s customers

24.  AdSense –
◦ enables website publishers to display relevant Google ads
◦ Ads are display based on the content on the webpage
◦ CPC (Cost Per Click) model
◦ CPM (Cost Per Thousand Impressions) model
◦ Adsense available for feeds, search and mobile content

25.  Google is also exploring offline ad market. Eg. TV, radio, billboards etc.
 Google’s decision not to use conventional advertising was wise enough as
they focused on the products / services and based on its success they
targeted relevant ads to the right customers
 Google Internet Bus
To educate offline population in India
about the benefits of Internet
Google’s Business Model

26. How has Google successfully
piggy-backed its other products
on its search engine?
“ They who control the entire user experience can
control everything of other products”

27.  Google Adwords & Sponsored Links appear along the search results based
on relevant keywords
Piggy-backing Other Products

28.  Google Images and
Google Maps in
Search Results
Piggy-backing Other Products

29.  Google Wiki and
Google News in
Search Results
Piggy-backing Other Products

30.  In 2005, downloading WinZip also download Google Toolbar and Google
Desktop search application
Piggy-backing Other Products

31.  Google promoting link to Product Search in search results navigation
Piggy-backing Other Products

32.  Placing a tilde sign (“~”) immediately after the search keyword helps
cross-selling multiple products
 when someone searches for Product A, Google will automatically
associate Products B and C with it
 Thus it cross-sells the product family
Piggy-backing Other Products

33. Before we end…
We would like to show you something interesting…
Google Logos

35. Thank You!!!