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What type of color...
What type of color...




 RGB             CYMK
What type of color...




RGB                CYMK
Red, Green, Blue
What type of color...




RGB                CYMK
Red, Green, Blue   Cyan,Yellow, Magenta, Black
What type of color...




RGB                    CYMK
Red, Green, Blue       Cyan,Yellow, Magenta, Black
Add all to get White
What type of color...




RGB                    CYMK
Red, Green, Blue       Cyan,Yellow, Magenta, Black
Add all to get White   Add all to get Black
What type of color...




RGB                    CYMK
Red, Green, Blue       Cyan,Yellow, Magenta, Black
Add all to get White   Add all to get Black
Digital
What type of color...




RGB                    CYMK
Red, Green, Blue       Cyan,Yellow, Magenta, Black
Add all to get White   Add all to get Black
Digital                Pigments, Printing
...and how much




       Color Gamut
6 million colors, max
No color
No color


           Alpha Channel
Size Matters
“Kilo”
Size Matters
  “Kilo”
• 1kb 1024 bits
Size Matters
 “Kilo”
• 1kb 1024 bits
• 1kB 1024 bytes
Size Matters
 “Kilo”
• 1kb 1024 bits
• 1kB 1024 bytes
• mb mega bits
Size Matters
 “Kilo”
• 1kb 1024 bits
• 1kB 1024 bytes
• mb mega bits
• mB mega bytes
Size Matters
 “Kilo”
• 1kb 1024 bits
• 1kB 1024 bytes
• mb mega bits
• mB mega bytes
• gb giga bit
Size Matters
 “Kilo”
• 1kb 1024 bits
• 1kB 1024 bytes
• mb mega bits
• mB mega bytes
• gb giga bit
• gB giga byte
Size Matters
 “Kilo”
• 1kb 1024 bits    • tb tera bit
• 1kB 1024 bytes
• mb mega bits
• mB mega bytes
• gb giga bit
• gB giga byte
Size Matters
 “Kilo”
• 1kb 1024 bits    • tb tera bit
• 1kB 1024 bytes   • tB tera bytes
• mb mega bits
• mB mega bytes
• gb giga bit
• gB giga byte
Size Matters
 “Kilo”
• 1kb 1024 bits    • tb tera bit
• 1kB 1024 bytes   • tB tera bytes
• mb mega bits
• mB mega bytes
• gb giga bit
• gB giga byte
Wait, it gets worse
Wait, it gets worse

        “Bits per second”
Wait, it gets worse

        “Bits per second”


          Bytes are size
Wait, it gets worse

        “Bits per second”


          Bytes are size
          1 Byte = 8 bits
silly YouTube video here
5 GB
5 GB

54 GB
1 to 5 GB
Less then 1 MB
“Codecs”
“Codecs”
Compressor - Decompressor
“Codecs”
Compressor - Decompressor
        H.264
Compression
Compression
Compression
              “Lossy”
Image Formats
                    RAW

  • No compression
  • What the camera sees
  • Huge file sizes
Image Formats
                        “JIFF”
                Graphics Interchange Format

  • Small file size
  • 256 colors
  • Icons, lines, buttons, charts, graphs, cartoons
  • Lossless
Image Formats
                   “Jay-Peg”
            Joint Photographic Experts Group




  • thousands of colors
  • great for photographs on the web
  • Lossy
Image Formats
                        “Ping”
                 Portable Network Graphic


  • invented for the internet
  • 16 million colors
  • transparent to opaque
  • photo has slightly larger file size
  • Internet Explorer doesn’t like it
Image Formats
                       “TIFF”
                 Tagged Image File Format



  • big file size, too big for the web
  • transparent to opaque
  • supports layers
  • great for video projects
Image Formats

                              Photoshop

  • big file size, too big for the web
  • supports layers
  • THE format for video projects
Richard’s Video
Speaking another language

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