Pitch deck v2.0 without sensitive info.

1. R I D O G U L O U S
L A B S
L ife s ty le We a ra ble s for Dogs

3. Americans are obsessed with their dogs!
$61 billion industry ($7b on training, $3.4b on toys)
One of only few markets to grow during recession
More spent on pets than on movies or beer
More dogs than children in US
9 of 10 people view their dog as part of the family

5. Americans are obsessed with wearables!
170 million wearables expected by 2017
Increased concern about health and wellness
“Quantified self”
Younger generations are on-the-go, mobile and tech savvy

6. Who We Are
Pack Leader in the Quantified Canine Revolution
Creating the most advanced dog collar ever made

7. Mission
Create healthy and balanced relationships between
dogs and the people who care for them

8. Promise
We will bring you and your dog closer than
ever so you’re both safe and happy

10. CONNECTION
INSIGHT
SUPPORT
REWARDS

11. CONNECTION
Owners connected with their dogs and caretakes
no matter where in the world they are

12. INSIGHT
Understanding your dog’s behavior to improve
your own as a more prepared owner

13. SUPPORT
Education and community always
there for every parent

14. REWARDS
Real life incentives to encourage better
care & reduce cost of ownership

16. Our Product Becomes
Wireless Leash
Activity Tracker
Location Monitor
Family Hub
Social Doggie Community

17. Target Market
20 - 45 year old, tech savvy, middle & upper income,
urban/suburban, Smartphone-owning, dog parents

18. 81M
41M
Dogs in the USA
81M
Aged between 18-54 (51%)
41M
21.5M
7.1M
2.3M
Smartphone penetration (52%)
21.5M
Owners with +75K (33%)
Discretionary pet spending (33%)
MARKET SIZE
7.1M
2.3M

19. Marketing Plan

20. Build the Buzz
Events
Traditional 2.0
Strategic Alliances

21. Build the Buzz
Social Media Campaign
Celebrity & Pop Culture Endorsements
Paid Ads
PR in Dog & Tech Publications
Blog as Authority figure in Dog space

22. Events
Promos at Dog & Tech Shows
Crowdfunding Campaign
Sponsorship of Local Community Dog Events
HSN

23. Traditional Digital
SEO w Dog & Tech Blog
SM Ads, Adwords, Hashtags
Email Campaign

24. Strategic Alliances
Leverage our Pet Company Network
Buy One Give One with Charity Partner
Celebrity & Pop Culture Backing

25. Business Model

26. Retail/Wholesale
Collar and branded accessories
$150 - $200

27. Freemium
In-app purchases to upgrade and customize experience
$0.49 - $9.99
E-Commerce
Product & service sales from partnering businesses
5-10% per transaction
Big Data
Purchasing and activity habits of a targeted consumer group
License data at rates TBD

28. timeline
Feb
Full
working
prototype
APP MVP
30+
Pre-orders
Key Hire:
VP Sales
Key Hire:
Chief Data
Scientist
1000+
Social Reach
Mar
May
Aug
Sept Sept
Oct
Kickstarter
Pet Company
Partnership
Oct/Nov
Dec
1st
Factory Run
3 Wholesale
Agreements
Join Top
Accelerator
Human
Wearable
Integration
500+
Pre-orders
Holiday
Release

29. Team
Designer
Fabian
20+
15+
CPO
Tyesha
CEO
Sean
software
products delivered
hardware
products delivered
CTO
Jonathan
CMO
Lilly
Engineer
Azmat
notable clients
Nike, Intel, Walmart, DeLorean,
Microsoft, Subaru, ASRS
notable project
Co-Authored $4.6 billion investment
policy statement

30. Advisors
Dr. Robert Hisrich
Jeanette Przygoda
Roman Rackwitz
Andreas Diehl
Director of
Entrepreneurship
Thunderbird School
of Global Management
World Renown
Dog Trainer
Gamification Expert
&
Consultant
Customer Dev
&
Biz Dev Expert

31. R I D O G U L O U S
L A B S
Whistle
Fitbark
Tagg
nextCollar
Tractive
Full Collar
GPS
Activity Tracking
Training Tools
Gamification
API Integration
Growth Platform
Monthly Fee
= YES
= NO
= KINDA
Voyce

32. “I’m very interested in the invisible fence option. Great idea!!”
Jenny R.
“I’m interested in selling your smart collar though our website. I think this
would be extremely popular among our [1 million] members.”
Natalie P. Touch Of Modern
“I’ve read a few articles about the collar that y’all
are coming out with, and I’m really excited!”
Courtney Y.
“I am interested in joining your team at Ridogulous labs. I am confident that I
can take your product to the national & international level you are looking for.”
Adam A.

33. Balance
Special
Club
Family
Responsibility