Case study from EME2001 - Sodexo and Open Golf "best use of email"

The Open Golf Championship Case study on email marketing Steve Kemish Director, Cyance Chair of IDM Digital Council, UK

Selection of clients © Cyance Limited 2011

Winner: Best use of email © Cyance Limited 2011

About Sodexo Prestige ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2011

About the Open ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2011

The objectives ,[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2011

“ And I am not doing email. It doesn’t work” © Cyance Limited 2011

Timescales ,[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2011

Where to start? - data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2011

Data selections/cells © Cyance Limited 2011

Emails –testing ,[object Object],[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2011

“ Hands up…” © Cyance Limited 2011

Email stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],€ 0 © Cyance Limited 2011

Where does that leave us? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2011

Case study from EME2001 - Sodexo and Open Golf "best use of email"

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Case study from EME2001 - Sodexo and Open Golf "best use of email"