This document discusses how process management and decision management can help create smarter mobile apps. It begins with examples of how current mobile apps utilize location services and cameras. It then outlines limitations of traditional platforms in personalization, localization, and real-time responses. The roles of process management and decision management are described in integrating mobile apps with backend systems and automating decisions. The presentation argues that these approaches can provide a better mobile experience through seamless processes, localized answers rather than just data, and straight-through digital processing.

1. Smarter Mobile
Apps with
Process and
Decision
Management
JamesTaylor
Sandy Kemsley

2. Your Presenters
James Taylor
We work with
clients to improve
their business by
identifying and
modeling decisions, and
applying business rules and
analytic technology to
automate & improve them.
Recognized experts and
champions of Decision
Management
Sandy Kemsley
I work with
enterprise clients
to evaluate and
deploy process
management systems and
practices within their core
businesses
I write and speak on BPM
and digital transformation as
an industry analyst, and blog
at column2.com
2© Decision Management Solutions and Kemsley Design, 2016

3. Agenda
1. Excellence In Enterprise Mobile Apps
2. Limitations In Traditional Platforms
3. The Role Of Process Management
4. The Role Of Decision Management
5. Making A Case For Smarter Mobile Apps
6. Next Steps
3© Decision Management Solutions and Kemsley Design, 2016

4. Excellence In Enterprise
Mobile Apps

5. Consumer Banking Mobile App
Uses mobile capabilities:
GPS for branch/ATM location
Camera for check deposit
Interaction with back-end
processes and decisions:
Deposit validation
Transaction dispute
Travel insurance application
Foreign cash orders
5© Decision Management Solutions and Kemsley Design, 2016

6. Home Healthcare Case Worker App
Uses mobile capabilities:
GPS for patient location
Camera for patient photos
Interaction with back-end
processes and decisions:
Provide recommendations
based on clinical
observations
Initiate other medical
services and processes
6© Decision Management Solutions and Kemsley Design, 2016

7. 7© Decision Management Solutions and Kemsley Design, 2016
Usability, convenience,
mobile form factor are
necessary but not sufficient

8. Mobile context is critical.
Localization and
personalization matter
8© Decision Management Solutions and Kemsley Design, 2016

9. 9© Decision Management Solutions and Kemsley Design, 2016
Mobile users need
seamless, real-time
responses, all the time

10. Limitations In Traditional
Platforms

11. © Decision Management Solutions and Kemsley Design, 2016 11
No Personalization
Mindlessly consistent
No localization
No geo-awareness
No user-centricity

12. © Decision Management Solutions and Kemsley Design, 2016 12
Manual, Office-based Interactions
Assume an office
Assume policies and
regulations can be consulted
Assume people are involved

13. Wait for a human interaction
Don’t act on your behalf
Present data but don’t use it
© Decision Management Solutions and Kemsley Design, 2016 13
Passive

14. The Role Of Process
Management

15. Processes Make The App Part Of The Action
The same process accessed by any device, from
mobile to desktop
Mobile apps can be fully-functional participants in
a business process
Create, view and complete tasks
Information capture at the point of interaction
© Decision Management Solutions and Kemsley Design, 2016 15

16. Leverage Mobile Capabilities Within Process
Allow mobile workers to interact directly with
process
Avoid manual rekeying/synchronization of data
gathered in the field
Device-specific capture methods
Photographs/video as process attachments
GPS location to validate mobile users
16© Decision Management Solutions and Kemsley Design, 2016

17. The Role Of Decision
Management

18. © Decision Management Solutions and Kemsley Design, 2016 18
Decisions Drive Better Mobile Apps

19. 19© Decision Management Solutions and Kemsley Design, 2016
Decision Management Systems
Business
Rules
Predictive
Analytics
External Data
Big Data

20. Making A Case For Smarter
Mobile Apps

21. Making A Case For Smarter Mobile Apps
21© Decision Management Solutions and Kemsley Design, 2016
Once and done
right, right now
Less data, less
paperwork, more
answers, more
actions
Customer
engagement
Enterprise
Optimization

22. Questions?

23. Takeaways

24. Building Smarter Mobile Apps
Upgrade your back-end,
not just your UI
Process Management
Seamless experience
Integrated channel
Action-oriented
Decision Management
Answers not data
Real-time
Straight through processing
© Decision Management Solutions and Kemsley Design, 2016 24

25. Thank You
JamesTaylor
james@decisionmanagementsolutions.com
decisionmangementsolutions.com
Sandy Kemsley
sandy@kemsleydesign.com
column2.com
sandy@kemsleydesign.com
sandy@kemsleydesign.com