Contenu connexe Similaire à Don't think of a camel (18) Don't think of a camel1. Don’t think of a camel
with Chris Waters and James Kindred
of Condiment
13. Odds of being killed in a flight with one of the
top 25 airlines with the best accident rates?
23. They fail because they can’t communicate the
benefits of their product or service.
26. Many of us wouldn’t consider
ourselves superstitious.
29. And we say ‘touch wood’, or we find some
wood to touch for luck.
33. Bruce Hood is the Director of the Bristol
Cognitive Development Centre in the
Experimental Psychology Department at the
University of Bristol
35. He held aloft a jumper, and asked if anyone
would be prepared to try it on for him.
38. Hood then told the audience that the jumper
once belonged to Fred West.
45. If he could introduce another crop, he’d
reduce the price of bread and mitigate the risk
of famine following a bad harvest.
56. In 2008, an advertising agency in Canada were
charged with increasing the sales of Shreddies.
58. With one very subtle change, the advertising
agency created a memorable campaign.
72. By the age of 32, he had formed
an unshakeable belief.
73. He believed that pre-sliced bread would be a
major convenience for consumers.
74. So in 1912, Otto began working on an
automatic bread slicer.
77. Sixteen years later, Otto created a way for his
bread slicer to wrap the bread in wax paper
immediately after slicing.
84. There are many real ale drinkers out there
who’ll tell you the reason lager is served cold.
88. How did Corona become one of the world’s
biggest selling lagers in a short space of time?
92. Ritual:
“a series of actions or type of behaviour
regularly and invariably followed by someone”
109. A weekend in Paris – all expenses paid
A weekend in Rome – all expenses paid
110. A weekend in Paris – all expenses paid
(doesn’t include coffee)
113. “To do a common thing
uncommonly well brings success.”
Henry J. Heinz
118. The glass bottle kept the parents in charge of
their child’s sauce consumption.
119. So in 2002, Heinz introduced the inverted
squeezy ketchup bottle.
130. At an early age, an infection permanently
impaired his eyesight.
132. 1902, at the age of fifty Francisco
wrote a song called ‘Gran Vals’
133. 91 years later, a decision was made that would
make bars 13-16 of Gran Vals one of the most
heard melodies in the world.
139. you pick up a jumper in Gap because
you want to feel the material.
144. Better still, consider the iPod’s circular song
selector and the ‘ticks’ you hear as your thumb
makes the circular motion.
147. “I’m Spartacus” cried everybody other than Kirk
Douglas in the 1960 film directed by Stanley
Kubrick.
148. It was a defiant statement to demonstrate that
no one person should be punished.
149. Last year, the phrase became a popular Twitter
hashtag after Paul Chambers was fined for
‘threatening’ to blow up Robin Hood airport.
150. And it was also the basis for one the greatest
heckles of all time.
152. Once, on stage at Jongleur’s in London,
Eric’s struggling to incite laughter.
166. “It’s an unfortunate irony that as a result of
government ban, tobacco companies have fast-
forwarded into the future.”
175. Nightspot lounge areas with comfortable red
sofas in front of video screens showing scenes
that evoke the Wild West.
178. It plays an important role in
reward, craving and addiction.
179. In fMRI brain scans, the nucleus accumbens
lights up when subjects see cigarette packets.
180. And exactly the same area lights up when
subjects are shown these types of image:
182. And it’s not just Marlboro with such a strong
brand in the tobacco industry.