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Small And Mighty: Why Small is Having A Big Moment

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When everyone tells you to "Think Big", we think there is a better way to think about entrepreneurship: "Think Small." With outsized influence.

Publié dans : Business

Small And Mighty: Why Small is Having A Big Moment

  1. 1. SMALL AND MIGHTY WHY SMALL IS HAVING A BIG MOMENT
  2. 2. Put your title here. #08 WHY US Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et. Public Relations Worldwide WHO AM I TO TELL THIS STORY? ‣INDO-BRIT-AMERICAN, COMPUTER ENGINEER TURNED PR PRO TURNED JOURNALIST TURNED BLOGGER TURNED MEDIA ENTREPRENEUR.
 ‣STARTED FIRST EVER BLOG MEDIA CO, PAIDCONTENT, IN 2002. SOLD TO GUARDIAN IN ’08, LEFT 2010.
 ‣TRAVELED 2 YEARS, 15 COUNTRIES, STARTED SKIFT. NOW LARGEST BUSINESS INFORMATION COMPANY IN TRAVEL, FIVE YEARS IN
 ‣VERY FAMOUS IN A SMALL SUBSET OF WORLD THAT REALLY CARES FOR WHAT I PRODUCE
  3. 3. - THERE'S ALWAYS A STORY. IT'S ALL STORIES, REALLY. THE SUN COMING UP EVERY DAY IS A STORY. EVERYTHING'S GOT A STORY IN IT. CHANGE THE STORY, CHANGE THE WORLD. “ ― Terry Pratchett, A Hat Full of Sky ”
  4. 4. THIS IS THE ERA OF SMALL BRANDS WITH BIG STORIES TO TELL
  5. 5. SMALL AND MIGHTY EXAMPLES
  6. 6. #01 THINK SMALL Young people are navigating their lives through a lens of travel, food, and retail
  7. 7. #02 THINK SMALL You are looking for shared values, a sense of community
  8. 8. #03 THINK SMALL You are looking for believable stories
  9. 9. - Independent, human-focused businesses that grasp the primacy of the individual consumer
  10. 10. Provenance/craftsmanship/ narrative/local pride
  11. 11. REDEFINE SCALE SMALL IS a BIG PART of the lives of those who really care about SMALL DOES.
  12. 12. # Your users are part of your growth story # Invested in your successes and failures
  13. 13. # SMALL EMBRACES BOUtique culture for all its worth # HUMAN POWERED MEANS A HUMANE FACE TO THE WORLD # CREATE DEEPER MEANINGFUL CONNECTION WITH YOUR EMPLOYEES
  14. 14. Best Company 08/01/201614 Small is better, small is deep, small is slow & deliberate, small is human, and humane.
  15. 15. - SMALL IS NOT JUST A STEPPING STONE. SMALL IS A GREAT DESTINATION IN ITSELF.

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