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#SkiftSummit
April 22
11am to 12:30pm ET
#SkiftSummit
#SkiftSummit
Startups & Investors
12 p.m. ET on April 14
Destinations & Marketing
11 a.m. ET on April 22
Travel PR
11 a.m. ET on April 30
Loyalty
11 a.m. ET on May 7
Short-Term Rentals
11 a.m. ET on May 14
Online Travel
11 a.m. ET on May 21
Hotels
11 a.m. ET on May 28
Travel Advisors
11 a.m. ET on June 3
Luxury Travel
11 a.m. ET on June 10
#SkiftSummit
my.skift.com/support
#SkiftSummit
April 22
11am to 12:30pm ET
#SkiftSummit
Brad Dean
CEO
Discover Puerto Rico
Staci Mellmann
CMO
VISIT FLORIDA
Rosie Spinks
Global Tourism Reporter
Skift
Destinations Shifting to
Find a New Normal
#SkiftSummit
April 22
11am to 12:30pm ET
#SkiftSummit
Matt Heidkamp
Director of Creative Strategy
SkiftX
Greg Klassen
Partner
Twenty31
Evolving the Destination
Playbook: Strategies to
Accelerate Recovery
Jeremy Kressmann
Research Editor
SkiftX
#SkiftSummit
April 22
11am to 12:30pm ET
#SkiftSummit
Jeremy Kressmann
Research Editor
SkiftX
Dan Holowack
CEO and Co-Founder
CrowdRiffWhy Local is the Leading
Edge of Destination
Recovery
#SkiftSummit
#SkiftSummit
#SkiftSummit
#SkiftSummit
April 22
11am to 12:30pm ET
#SkiftSummit
Jeff Guaracino
CEO
VISIT PHILADELPHIAHow Data Creates the
Competitive Advantage
Sean O’Neill
Senior Travel Tech Editor
Skift
#SkiftSummit
• How much inventory/revenue was lost?
• How do we quantify the impact of COVID-19 on our industry/region?
• How bad was it?
• When was our region, economically, affected most?
• What is your organization’s plan for bounce-back? Your region’s plan?
• How do you know bounce-back plans are working?
• Is your business operating effectively?
• How does your region’s bounce-back compare to that of other
destinations?
• What is your organization not doing?
• Why are businesses not seeing more inventory sold?
• Why aren’t some businesses seeing the volume of others?
• What more can be done?
VISIT PHILADELPHIA // Key Questions
#SkiftSummit
Source: AirDNA
#SkiftSummit
#SkiftSummit
#SkiftSummit
#SkiftSummit
Jeff Guaracino
CEO
VISIT PHILADELPHIAHow Data Creates the
Competitive Advantage
Sean O’Neill
Senior Travel Tech Editor
Skift
#SkiftSummit
Source: @PhlSpecial
#SkiftSummit
Jeff Guaracino
CEO
VISIT PHILADELPHIAHow Data Creates the
Competitive Advantage
Sean O’Neill
Senior Travel Tech Editor
Skift
#SkiftSummit
April 22
11am to 12:30pm ET
#SkiftSummit
Tom Garzilli
CMO
BRAND USAThe Path to Build
Global Confidence
in US Destinations
Rosie Spinks
Global Tourism Reporter
Skift
#SkiftSummit
Thank You

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