A Skilljar Slideshare. Win the battle of customer priorities by employing some creative techniques to keep your customers engaged in your training program. Learn about incentives that can be used to promote customer education and encourage customers to complete their training courses. Examples include promotions, CE credit and more. Questions or comments? Email us at marketing@skilljar.com.
2. Customers are Busy
Want to learn at
their own pace
Constantly shifting
priorities
Need to opt in to
training
3. Provide Incentives to Promote Training Completion
Social Certificates and Badges
Continued Education Credit
Points and Rewards
Promotions
4. Social Certificates and Badges
Choose technology that allows customers to add their certification to LinkedIn
5. Social Certificates and Badges
Literal give and get
Career incentive and credit within the
industry
Secondary benefit: Increase visibility of
your program
7. Stakeholders
Marketing
Customer
Success
Training
While training and certification
departments typically manage
credentialing like social certificates
and badges, they can collaborate
with customer success and
marketing functions. The benefits of
these programs are often
widespread.
8. Continued Education Credit
Greater value placed on training
Tangible professional development
Provide CE credits for on-demand and instructor-led training courses.
9. Getting Accredited for CE Credits
Standards vary by industry and
professional organization
Learning hours are tracked
Quality of education is evaluated
Find out what your industry’s professional organization requires.
15. Deciding on the Right Promotion
Evaluate –
What training will really result in desired
customer behaviors?
Does this promotion make economic sense
for the business?
17. To Gamify or Not to Gamify?
Consider -
Will this gamification feature be used?
How much is too much?
Do users have a reason to come back into training?
18. Make Training Accessible
o Use a training platform with a great student
experience and user interface.
o Cross-link resources
o Collaborate with knowledge base/help center
o Leverage customer-facing teams
These are the major incentives we’re going to talk about today. While I have lots to share, I’d love to hear from you as well. Success stories, difficulties etc.
Social certificates and badges - contest for certified users
Users can show their credentials
Provides a career incentive for the individual as well as credit within the business and industry
Allows for a controlled certificate or credential that can help increase visibility of your program
Tools
LMS with a certification engine - Skilljar allows you to post your certificate to LinkedIn
Basno
Credly
Usually these systems invite you to claim a badge and that can then be published.
Other options: Accredible, Pearson Acclaim, Open Badges
Customer success – make sure that badging aligns with goals that help customers achieve success and value
Marketing - how can you propel the program forward and can it be used to help even more across the business for lead gen?
We know that students are getting a lot out of our training if we are doing a good job – we may need some help convincing them of them or giving them more obvious and tangible professional development.
Continued education credit
Many industries have their own qualifications for how to get accredited to give Continued Edu
Usually begins with an application - specifics depend on the industry
Need to track time of learning
Technique
Rewards and points - advocate marketing tools
If you already have a reward program, start integrating training
Tools:
Influitive
Big door
bunchball
Award prizes or recognition - MVP program
Promotions - discounts,
A monetary incentive for completing training can be a discount, free offer, or other promotional credit that's only available upon course completion.
Make training easily accessible
When it’s hard to find, and students don’t know exactly where to go and what to do, you’re adding to the challenge
Cross link in help articles and applications
Market training through relevant channels
CSMs
Emails