Simon Wardley's Introduction

•

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Skills Matter

Technologie Business Formation

Ubiquity (how commonplace)
Activities
Evolve Utility

Commodity

Product

Custom built
Innovation
Certainty (level of deﬁnition / standardisation)

Electricity
Ubiquity (how commonplace)

Gramme Ring
[Commercial,
1860s
G. Westinghouse
[Utility Grid], 1890

W. H.Wollaston
[Electric Motor], 1821

Hippolyte Pixii
[Generator], 1832

Certainty (level of deﬁnition / standardisation)

Computer
Ubiquity (how commonplace)

Resources

IBM 650, 1954
Commodity
Hardware

LEO, 1946

Z3,1941

Certainty (level of deﬁnition / standardisation)

Transmission
Ubiquity (how commonplace)

of news

Certainty (level of deﬁnition / standardisation)

Business
Ubiquity (how commonplace)

Activities

io n
is at
d it
m o
o m
C

Certainty (level of deﬁnition / standardisation)

Ubiquity (how commonplace)

Economies of scale.
(volume Operations)

Pay per use. (utility)

Pressure
Focus on core. (outsource)
Prof. Van Valen
The need to constantly evolve Speed (componentisation)
in order to stand still relative
to an ecosystem.

Certainty (level of deﬁnition / standardisation)

Ubiquity (how commonplace)
Creative Destruction
Joseph A. Schumpeter
(1883 - 1950)

ti on
o va
i nn
es
rat
le
ce
ac
nd
Componentisation
a The rate of evolution of a
es
bl
system is dependent upon

E na the organisation of its
subsystems.

Certainty (level of deﬁnition / standardisation)

Ubiquity (how commonplace)

Transition Outsourcing

Confusion Suitability

Governance Competition

Trust Lock-in

Security Second source

Transparency Strategic Control

Certainty (level of deﬁnition / standardisation)

Ubiquity (how commonplace)

Economies of scale.
(volume Operations)

Pay per use. (utility)

Focus on core.

Vs
Prof. Van Valen
The need to constantly evolve in (outsource)
order to stand still relative to an
ecosystem.
Speed
(componentisation)

Transition Outsourcing

Confusion Suitability

Governance Competition

Trust Lock-in

Security Second source

Transparency Strategic Control

Certainty (level of deﬁnition / standardisation)

Variety of models

Services

Consumer Provider

Ubiquity (how commonplace)

Widespread

Feature Complete

Certainty (level of deﬁnition / standardisation)

Ubiquity (how commonplace)

Utility

Certainty (level of deﬁnition / standardisation)

Ubiquity (how commonplace)

Economies of scale.
(volume Operations)

Pay per use. (utility)

Prof. Van Valen Focus on core. (outsource)
The need to constantly evolve
in order to stand still relative
to an ecosystem.
Speed (componentisation)

Certainty (level of deﬁnition / standardisation)

Ubiquity (how commonplace)
Creative Destruction
Joseph A. Schumpeter
(1883 - 1950)

ti on
o va
i nn
es
rat
le
ce
ac
a nd
es Componentisation
bl The rate of evolution of a
E na system is dependent upon
the organisation of its
subsystems.

Certainty (level of deﬁnition / standardisation)

Private Cloud is
Cloud Computing

Oh, No it
isn’t.

Oh, Yes it is.

http://www.ﬂickr.com/photos/rainbowproject/3928445074/

£10,000
please.
http://www.ﬂickr.com/photos/rainbowproject/3928445074/

“Disruptive shift of
the computing
stack to online
services”

You must talk about
Cloud Camp.

http://www.ﬂickr.com/photos/kevinsteele/

You must talk about
Cloud Camp.
If this is your ﬁrst
Cloud Camp, you have
to ask a question.
http://www.ﬂickr.com/photos/kevinsteele/

No Jargon

photos/videoplacebo/3481780379/

Public cloud Private cloud

Eucalyptus VM

Web UI KVM Hyp.

Cloud Node
Controller Controller
EC2 API
Ubuntu Server Edition

Physical (bare bones)

www.ubuntu.com/cloud

Cloud Camp
6.10 - 6.40 : Lightning Talks

Cloud Camp
6.10 - 6.40 : Lightning Talks
6.40 - 7.20 : The Unpanel

Cloud Camp
6.10 - 6.40 : Lightning Talks
6.40 - 7.20 : The Unpanel
7.45 - 9.00 : Vendor / Open Sessions.

Cloud Camp
6.10 - 6.40 : Lightning Talks
6.40 - 7.20 : The Unpanel
7.45 - 9.00 : Vendor / Open Sessions.
9.00 - 10.00 : Beer

Cloud Camp
6.10 - 6.40 : Lightning Talks
6.40 - 7.20 : The Unpanel
7.45 - 9.00 : Vendor / Open Sessions.
9.00 - 10.00 : Beer
10.00+ : Go Home.

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Simon Wardley's Introduction

1. Evolution

2. http://www.ﬂickr.com/photos/mush2274/

3. http://www.ﬂickr.com/photos/giddygoose/

4. Ubiquity (how commonplace) Activities Evolve Utility Commodity Product Custom built Innovation Certainty (level of deﬁnition / standardisation)

5. Electricity Ubiquity (how commonplace) Gramme Ring [Commercial, 1860s G. Westinghouse [Utility Grid], 1890 W. H.Wollaston [Electric Motor], 1821 Hippolyte Pixii [Generator], 1832 Certainty (level of deﬁnition / standardisation)

6. Computer Ubiquity (how commonplace) Resources IBM 650, 1954 Commodity Hardware LEO, 1946 Z3,1941 Certainty (level of deﬁnition / standardisation)

7. Transmission Ubiquity (how commonplace) of news Certainty (level of deﬁnition / standardisation)

8. Business Ubiquity (how commonplace) Activities io n is at d it m o o m C Certainty (level of deﬁnition / standardisation)

9. Ubiquity (how commonplace) Economies of scale. (volume Operations) Pay per use. (utility) Pressure Focus on core. (outsource) Prof. Van Valen The need to constantly evolve Speed (componentisation) in order to stand still relative to an ecosystem. Certainty (level of deﬁnition / standardisation)

10. Ubiquity (how commonplace) Creative Destruction Joseph A. Schumpeter (1883 - 1950) ti on o va i nn es rat le ce ac nd Componentisation a The rate of evolution of a es bl system is dependent upon E na the organisation of its subsystems. Certainty (level of deﬁnition / standardisation)

11. Ubiquity (how commonplace) Transition Outsourcing Confusion Suitability Governance Competition Trust Lock-in Security Second source Transparency Strategic Control Certainty (level of deﬁnition / standardisation)

12. Ubiquity (how commonplace) Economies of scale. (volume Operations) Pay per use. (utility) Focus on core. Vs Prof. Van Valen The need to constantly evolve in (outsource) order to stand still relative to an ecosystem. Speed (componentisation) Transition Outsourcing Confusion Suitability Governance Competition Trust Lock-in Security Second source Transparency Strategic Control Certainty (level of deﬁnition / standardisation)

13. Variety of models Services Consumer Provider

14. Cloud?

15. Ubiquity (how commonplace) Widespread Feature Complete Certainty (level of deﬁnition / standardisation)

16. Ubiquity (how commonplace) Utility Certainty (level of deﬁnition / standardisation)

17. Ubiquity (how commonplace) Economies of scale. (volume Operations) Pay per use. (utility) Prof. Van Valen Focus on core. (outsource) The need to constantly evolve in order to stand still relative to an ecosystem. Speed (componentisation) Certainty (level of deﬁnition / standardisation)

18. Ubiquity (how commonplace) Creative Destruction Joseph A. Schumpeter (1883 - 1950) ti on o va i nn es rat le ce ac a nd es Componentisation bl The rate of evolution of a E na system is dependent upon the organisation of its subsystems. Certainty (level of deﬁnition / standardisation)

19. Ubiquity (how commonplace) Transition Outsourcing Confusion Suitability Governance Competition Trust Lock-in Security Second source Transparency Strategic Control Certainty (level of deﬁnition / standardisation)

20. Ubiquity (how commonplace) Economies of scale. (volume Operations) Pay per use. (utility) Focus on core. Vs Prof. Van Valen The need to constantly evolve in (outsource) order to stand still relative to an ecosystem. Speed (componentisation) Transition Outsourcing Confusion Suitability Governance Competition Trust Lock-in Security Second source Transparency Strategic Control Certainty (level of deﬁnition / standardisation)

21. Variety of models Services Consumer Provider

22. Private Cloud is Cloud Computing Oh, No it isn’t. Oh, Yes it is. http://www.ﬂickr.com/photos/rainbowproject/3928445074/

23. £10,000 please. http://www.ﬂickr.com/photos/rainbowproject/3928445074/

24.

25. “Disruptive shift of the computing stack to online services”

26.

27. photos/videoplacebo/3481780379/

28. Cloud Camp ...

29. You must talk about Cloud Camp. http://www.ﬂickr.com/photos/kevinsteele/

30. You must talk about Cloud Camp. If this is your ﬁrst Cloud Camp, you have to ask a question. http://www.ﬂickr.com/photos/kevinsteele/

31. No Jargon photos/videoplacebo/3481780379/

32. Public cloud Private cloud Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller EC2 API Ubuntu Server Edition Physical (bare bones) www.ubuntu.com/cloud

33.

34. Vendor Track

35. Cloud Camp 6.10 - 6.40 : Lightning Talks

36. Cloud Camp 6.10 - 6.40 : Lightning Talks 6.40 - 7.20 : The Unpanel

37. Cloud Camp 6.10 - 6.40 : Lightning Talks 6.40 - 7.20 : The Unpanel 7.45 - 9.00 : Vendor / Open Sessions.

38. Cloud Camp 6.10 - 6.40 : Lightning Talks 6.40 - 7.20 : The Unpanel 7.45 - 9.00 : Vendor / Open Sessions. 9.00 - 10.00 : Beer

39. Cloud Camp 6.10 - 6.40 : Lightning Talks 6.40 - 7.20 : The Unpanel 7.45 - 9.00 : Vendor / Open Sessions. 9.00 - 10.00 : Beer 10.00+ : Go Home.

Simon Wardley's Introduction

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Simon Wardley's Introduction