We were told "Content is King" then came the "Viral Content" craze followed "Link Baiting" and we're now in the age of "Content Marketing." But how do you go about creating the type of content that your target audience will want to share? That's precisely what we cover in our illustrated guide to Creating Immortal Content!
18. Make it Shareable
Ask
Make
sharing
the
call
to
acMon
Provide
quotes
to
Tweet
Provide
thumbnails
for
Facebook
<meta property="og:image" !
content="http://seocoaches.com/facebook.png"/>!
19. Make it Shareable
Ask
Make
sharing
the
call
to
acMon
Provide
quotes
to
Tweet
Provide
thumbnails
for
Facebook
Provide
embed
codes
for
Images
<a href="http://www.mydomain.com"><img !
src="http://www.mydomain.com/infographic.png" !
alt=“Great Infographic” /></a>!
20. Make it Shareable
Ask
Make
sharing
the
call
to
acMon
Provide
quotes
to
Tweet
Provide
thumbnails
for
Facebook
Provide
embed
codes
for
Images
Only
include
buRons
your
audience
will
use
22. Infect Lots of Patient Zeros
You’re
not
building
the
Field
of
Dreams
23. Infect Lots of Patient Zeros
You’re
not
building
the
Field
of
Dreams
Facebook
BoosMng
24. Infect Lots of Patient Zeros
You’re
not
building
the
Field
of
Dreams
Facebook
BoosMng
TwiRer
Sponsoring
25. Infect Lots of Patient Zeros
You’re
not
building
the
Field
of
Dreams
Facebook
BoosMng
TwiRer
Sponsoring
Promoted
Pins
26. Infect Lots of Patient Zeros
You’re
not
building
the
Field
of
Dreams
Facebook
BoosMng
TwiRer
Sponsoring
Promoted
Pins
Stumble
Upon
Paid
Discovery
27. Infect Lots of Patient Zeros
You’re
not
building
the
Field
of
Dreams
Facebook
BoosMng
TwiRer
Sponsoring
Promoted
Pins
Stumble
Upon
Paid
Discovery
Consider
Hiring
a
PR
Pro
Courtesy
of
AMC
30. Coordinate Your Attack
Create
a
Launch
Sequence
Simultaneously
ARack
MulMple
Fronts
…
Time
the
Campaign
Set
y,
ead
R
31. Coordinate Your Attack
Create
a
Launch
Sequence
Simultaneously
ARack
MulMple
Fronts
Time
the
Campaign
Have
Resources
Available
32. Coordinate Your Attack
Create
a
Launch
Sequence
Simultaneously
ARack
MulMple
Fronts
Time
the
Campaign
Have
Resources
Available
Keep
Notes
for
Next
Time
35. Try Again
Try
a
Different
Medium
Try
a
Different
LocaMon
– Different
Blog
– Different
Social
Network
36. Try Again
Try
a
Different
Medium
Try
a
Different
LocaMon
– Different
Blog
– Different
Social
Network
Add
Value
– Make
it
InteracMve
– Provide
More
InformaMon
– Go
“Bigger”
37. Try Again
Try
a
Different
Medium
Try
a
Different
LocaMon
– Different
Blog
– Different
Social
Network
Add
Value
– Make
it
InteracMve
– Provide
More
InformaMon
– Go
“Bigger”
Alert
Fans
from
Previous
ARempts
They’re Back…
38. Try Again
Try
a
Different
Medium
Try
a
Different
LocaMon
– Different
Blog
– Different
Social
Network
Add
Value
– Make
it
InteracMve
– Provide
More
InformaMon
– Go
“Bigger”
Alert
Fans
from
Previous
ARempts
Try
a
Different
Idea