The 5 most significant challenges facing business to business marketers today
How marketing and advertising have changed in the past 12-24 months
How today’s leading technology companies are re-creating themselves for unprecedented results
How today’s most successful marketers are leading the way, providing more value with better results than ever before
2. OUR AGENDA
The 5 most significant challenges facing business to
business marketers today
How marketing and advertising have changed in the past
12-24 months
How today’s leading technology companies are re-
creating themselves for unprecedented results
How today’s most successful marketers are leading the
way, providing more value with better results than ever
before
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3. THE GOAL OF
B2B MARKETING
EXPAND YOUR
BRAND &
GENERATE LEADS
AND SALES
28. “
In the past decade, what marketers do to engage
customers has changed almost beyond
recognition.
Tools and strategies that were cutting-edge just a
few years ago are fast becoming obsolete, and
new approaches are appearing every day.
• - Harvard Business Review, July 2014