The document discusses the growth of the gaming industry and how it is being utilized in New Zealand. It notes that while controversial politicians have linked video games to violence, the average gamer is 33 years old and most play for non-violent reasons. The gaming industry generates billions in global revenue and is larger than movies. New Zealand has over 500 full-time game developers and the industry is continuing to grow as game development platforms expand. The document also discusses how businesses can learn from gaming, such as through gamification techniques that motivate users.
10. 93% of NZ households have a device for playing games
The average age: 33 years
72% of gamers are over 18
47% are female
79% of parents play video games with their children
Source: Bond University, Digital NZ Report 2011
14. Fulltime Game Developers in New Zealand
500
450
400 92
350
70
300
172 Business
250
59 137 Art
200
150 Programming
86
100 195
152
50 100
0
2010 2011 2012
Source: NZ Game Developers Association Members, August 2011
15. Game Platforms Developed For in Last 3 Years
PC
17% 18% Mac
Console
4%
10% Handheld
13% iOS
7%
Android
4%
27% Facebook
Browser
Source: NZ Game Developers Associations, August 2011
16. Hardware Developer Publisher Distributor Retailer Customer
Digital Distribution Platforms
(eg. AppStore, Facebook, Web, Steam)
17. Some NZ Game Studios
• Sidhe Interactive • Custard Square
• PikPok • Runaway Play
• Gameloft • Minimonos
• Cerebral Fix • PixelThis
• SmallWorlds • GamesLab
• Stickmen Studios • Rush Digital
• Grinding Gear Games • InGame
• Ninja Kiwi
Who would win in a fight: Mary Poppinsvs Michael LawsLet me clarify: Who would win in a “contest of ideas”Mary Poppins: make chores into a gameMichael Laws:
Only 17% games sold are M rated for 18 year olds+Total: US$80 billion
FarmVille has 71 million active users (Source: http://www.appdata.com/ on 31 May 2010)Twitter has around 22 million active usersTwitter has 110 million registered users (Source:http://techcrunch.com/2010/04/14/twitter-has-105779710-registered-users-adding-300k-a-day/ on April 2010)Others sources; http://www.raphkoster.com/2010/01/28/a-few-more-random-numbers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+RaphsWebsite+(Raph's+Website)&utm_content=Google+Reader