A list of advertising techniques used by advertisers to sell their products in a range of different ways. Good for Year 11 English

1. advertising metalanguage phase 2

2. Definition: new and experimental ideas and
methods in art, music, or literature.
Technique: A good or service is ahead of its
time.
Example: It’s The Uber of car repair.

3. Definition: an activity or cause that has
suddenly become fashionable or popular.
Technique: Everyone else is doing it, you
should to.
Example: 90 percent of dentists’ prefer
Colgate.

4. Definition: the giving or offering of a bribe.
Technique: Providing extras or savings.
Example: Buy one get one free.

5. Definition: Placing goods or services alongside
one another for comparison.
Technique: Stressing the positive aspects of a
product alongside another to highlight its flaws.
Example: Unlike Lipton, Black Label tea has
antioxidants and recyclable staples.

6. Definition: an activity that diverts the mind from
tedious or serious concerns; a recreation or
pastime.
Technique: Using a distraction from a core
message of a piece of marketing.
Example: Look at your man, now back to me.

7. Definition: a statement or principle having general
rather than specific validity or force.
Technique: The use of appealing words and images
associated with a good or service.
Example: This valentines day, give the gift of love.

8. Definition: A new or uncommon ingredient or
element is added.
Technique: The product is improved because of a
new additive or addition to the product.
Example: Now with spirulina, even better for you.

9. Definition: a sentimental longing or wistful affection for
a period in the past.
Technique: Referring to common shared past
experiences of people and alluding to positive
attributes of it.
Example: Remember when families would share a
meal at the table, Pepperidge Farms does.

10. Definition: the quality of being patriotic;
vigorous support for one's country.
Technique: purchasing a good or service to
support your country.
Example: this product is true blue Aussie
made by loyal farmers.

11. Definition: plain folks are normal people, the
‘average joe’.
Technique: the use of normal peoples support of
a product or service to suggest that people just
like you use or enjoy it.
Example: we asked people on the street to
review this product.

12. Definition: referring to the five senses.
Technique: the use of sounds or pictures to
appeal to the sense.
Example: Fast Food slow motion bouncing
lettuce.

13. Definition: providing clear answers to perceived
questions.
Technique: keeping things simple and avoiding
confusing or complicated matters.
Example: if you hate your life, buy Xynlolic to
improve your outlook on life.

14. Definition: snobs are people who look down on
others for a range of reasons, economic, education
or other forms of prejudice.
Technique: showing people as well dressed,
aspirational or rich.
Example: Nescafe ads show George Clooney well
dressed and smooth.

15. Definition: the practice or science of collecting and analysing
numerical data in large quantities, especially for the purpose
of inferring proportions in a whole from those in a
representative sample.
Technique: using facts and statistics to support a position.
Example: 90 percent of mums interviewed suggest that this
product is the best on the market.

16. Definition: a formal statement testifying to someone's
character or a
Technique: using a persons report on a product to sell
it, usually a reference to how it has changed or
improved their quality of life.
Example: my life was turned around thanks to the ab
swing pro, I have abs on my abs and I now live a
healthy lifestyle.

17. Definition: move from one place to another.
Technique: using words, ideas and
connotations to suggest the positive qualities
of something are closely related to a product.
Example: Pedigree, we’re for the dogs.

18. Definition: weasel words are words used by politicians and
others to avoid being held accountable for what they have
communicated.
Technique: the use of modality or words that sound positive
but that do not actually address the issue or make any
concrete promises or guarantees.
Example: This product usually solves all acne issues.

19. Definition: a natural aptitude for using words and
ideas in a quick and inventive way to create
humor.
Technique: using comedy or entertainment to
draw attention to a product or service.
Example: You’re not yourself when you’re hungry.
- Snickers