MobiWeb Power Point Presentation

1. Business Partner Presentation MobiWeb® July, 2010

3. Market Opportunity

4. The Problem we Solve

5. Offerings Available

6. Benefit of Offerings

7. Competitive Differentiation

8. The Results of what we do

9. Company Overhead & Costs

10. Revenue Expectations

12. Who is MobiWeb®? MobiWeb® A Mobile Marketing Company… that partners with organizations & individuals who are challenged withengagingtheir audience in aninteractivemanner through mobile devices.

13. What We Do Create Interactive Mobile Directories… together with… Custom ‘Made for Mobile’ Interactive Websites that help businesses… a) Get found faster and connect to audiences quicker b) Engage users with an easy to read, easy to navigate platform c) Create revenue via mobile advertising & mobile commerce d) Create a positive brand experience on the mobile internet www.mobiweb.mobi

15. Users having difficulty accessing, reading, or navigating a ‘primary’ website from a web-enabled cell phone.

16. Reaching majority of web-enabled cell phones through a mobile website and/or ad/promotionalcampaign

17. Mobile site being noticed by right audience at right time

18. Costly mobile marketing initiatives that aren’t meeting promised results of attracting & engaging mobile internet users worldwide

19. Long wait times to launch ‘short-term’ mobile ad/promotional campaigns

20. Mobile users unable to reach a representative easily

21. Mobile users unable to access surveys & provide feedback

22. Driving revenue with mobile commerce solutions

23. Accessing mobile marketing expertise that can design & execute a proven ‘user-friendly’ mobile experienceBusinesses Individuals

25. Entertainers - solo artist, actor/actress, bands, groups

26. Sport Celebrities

27. Personal Promotions

28. High-Profile Personalities

29. Solo Entrepreneurs

30. Charitable Organizations

32. The Market Opportunity MobiWeb® Mobile Web access will surpasstraditional PC access by… 2013 Gartner Research 2010

33. What Google is Saying About the Mobile Web “…people are moving to data-friendly mobile devices very quickly, withsearch traffic growing quite a bit faster than on PCs Google CEO Eric Schmidt January 22nd, 2010 "We think there is the potential to actually make this Mobile Web better than the PC Web.” Jonathan Rosenberg SVP, Google Product Management January 22nd, 2010 .

34. Mobile Matures as a Marketing Medium

35. MobiWeb® The Reality With110 Billion websites worldwide… less than 1% can be easily read and navigated on a cell phone screen Quantcast 2010

37. 75% cite low load times

38. 51% complain site content is incorrectly sized for the device screen

39. 80% would turn to the mobile Internet more often if it offered an experience as fast and reliable as a PCSurvey by Telecom 2009

42. MobiWeb® The Problem We Solve Mobile Website ‘Engagement’ Failure

44. Access

45. Navigate

46. Find Relevant Information onLarger Screen Web-Enabled Phones

47. The Mobile Marketing Package MobiWeb® To Attract, Engage, & Retain MobiDirectory® To Get Found Positive Experience With Company Brand Competitive Advantage

49. Easy connect from MobiWeb® toMobiWeb®

51. Scroll down alpha order or search by category Click eyeglass for Google, Yahoo & general searches (sites may not be mobile friendly)

52. 4 ‘Get Found’ Mobile Marketing Options Basic Listing Sandy Kosloff ICI Enterprises. LLC 7047 E. Greenway Pkwy Scottsdale, AZ 85255 www.mobiweb.mobi www.mobiweb.mobi/blog 602.820.1300 Option 1 ‘Personal’ Mobile Website Option 2 Option 3 Semi-Custom ‘Business’ Mobile Website Option 4 Custom ‘Business’ Mobile Website

53. Option 1: Basic MobiDirectory® Listing Go to MobiDirectory.net Sign-up from cell phone Sign-up by Cell You’re listed Sandy Kosloff ICI Enterprises. LLC 7047 E. Greenway Pkwy Scottsdale, AZ 85255 www.mobiweb.mobi 602.820.1300 Users click for Quick Connect

55. Add a Blog tab ( no additional charge) Add a Customer Survey Tab ( extra charge)

57. Add a Blog tab ( no additional charge) Add a Customer Survey Tab ( extra charge)

58. Option 4: Custom MobiWeb® Business Multiple Tabs/Pages

59. Add Custom Features & Multiple Pages MobiWeb®Main Page Second Page Third Page & More… Additional pricing for special applications ( i.e. database integration, mobile commerce, reservations)

61. Site Analytics

62. Address Book

64. Colleagues

65. Friends

66. Family

68. Anyone who signs up for a MobiWeb®Siteautomatically receives a ‘Basic MobiDirectory® Listing’ Sandy Kosloff ICI Enterprises. LLC 7047 E. Greenway Pkwy Scottsdale, AZ 85255 www.mobiweb.mobi 602.820.1300 MobiWeb® The MobiWeb®icon will appear under listing for a ‘quick connect’ to your MobiWeb® site

69. Mobile Marketing ‘Package’ Pricing Business Semi-Custom Business Custom Basic Listing Personal American Red Cross National Headquarters2025 E Street, NWWashington, DC 20006Phone: (202) 303 5000 Fax: (202) 303 5431www.redcross.org support@redcross.org $99 yearly; includes 1 yr. hosting; set-up and design fee included; personal photo; includes acceptance of sponsor ads/banners; add/edit content via cell phone; four tabs max; limited content; 12 changes per yr $995 per tab; includes 1 yr hosting with acceptance of sponsor ads/banners; unlimited pages & content; custom look; 12 changes per yr $399 yearly; includes 1 yr hosting with acceptance of sponsor ads/banners; four tabs max; includes photo; 12 content changes per yr FREE; basic listing with simple contact info; listing automatically included with Personal, Semi-Custom & Custom sites

70. Mobile Marketing is a set of practices that enables organizations to communicate and engagewith their audience in an interactive and relevant manner through any mobile device or network Mobile Marketing Definition Mobile Marketing Association Nov. 2009

72. Mobile Advertising

73. Mobile Commerce

74. Customer Surveys

75. Ad Specials

77. Attract MobiWeb® Use… With Current Web Domain & Attach to Existing Website OR As a Solo Mini-Website MobiWeb.mobi/quiznos www.quiznos.com

80. Engage Use for Quick, Short-Term Campaigns Up to 2 weeks turnaround (depending on requirements)

81. Engage Use with Traditional Ad Campaigns Television Tradeshows/Events Radio Visit mobiweb/ces Visitmobiweb/oprah Visit mobiweb/quiznos Print Billboards Internet banners MobiWeb® Visit mobiweb/quiznos Visitmobiweb/subway Visitmobiweb/coleman

82. Engage Mobile Commerce Solutions conduct a credit card transaction… with a secure single-click Increase Conversion Rates & Revenue

83. Engage Attach your MobiDirectory®orMobiWeb®link to…

84. Engage Insert a MobiDirectory®‘widget’ on your primary site… View our profile in MobiDirectory® Users click widget to reach… your MobiDirectory®Listing

85. Engage Add Your Blog to MobiWeb®…

86. Retain Gather Important Customer Feedback Competitive Differentiator

87. Competitive Differentiation

88. MobiWeb® The MobiWeb® Advantage 10 Years Proven Expertise optimizing mobile internet user experience - – since 2000 (competitors were founded between 2001-2007) First to develop a patent-pending mobile platform that can be easily read & navigated on web-enabled cell phones Partnership with major Marketing Communication firm(s)that allows mobile marketing bandwidth, e-commerce, SMS Text, & full-service customer care solutions Offers a Comprehensive Mobile Marketing ‘Package’ (Patent-pending stipulates full-servicesolution) Ability to Monetize thru sponsorships (banner space for companies to advertise)

89. Comparison This ‘mobile’ website lists other mobile websites. Hard to navigate and read from an iPhone

90. Comparison Click here and you get this We clicked on all sites listed here. 60% were NOT mobile friendly even though they claimed to be the ‘best’ mobile websites in their category. Hard to navigate from Home Page to this page

91. Comparison This ‘mobile’ website lists other mobile websites. But, 70% are hard to navigate and read from an iPhone

92. MobiWeb® Screens & Lists only discretionaryuser-friendly mobile sites Competitive Differentiator

93. MobiWeb’s Major Business Competitor

94. Unity Mobile

95. Unity Mobile’s messaging never addresses the Problem that needs to be solved… Mobile Website ‘Engagement’ Failure

97. Read larger print

98. Navigate information

99. Access coupons, specials

100. Make a purchase

101. Find a location

102. Make a reservation

103. Rate a product or serviceHard to Read Small Print Difficult to Navigate

104. Compare with other ‘Made for Mobile’ Websites… Easy to Use…Easy to Read interface & navigation Consistency from site to site Competitive Differentiator

105. MobiWeb® MobiWeb®is NOT an App

106. MobiWeb® MobiWeb® is a Mini-Website Server - Based Anyone, can Access Anywhere, Anytime

107. App Usage Soaring in 2010 Because Businesses want More ‘Standardization’ MobiWeb® will soar because it automatically interfaces with most web-enabled cell phones

108. With a MobiWeb®, you can easily move from … MobiWeb® site to MobiWeb® site

109. In an app environment, users can’t move consistently from App to App and… Competitive Differentiator Are Hesitant to exit and move from App to Website

110. Challenge with Apps vs Mobile Web Browser Apps MobiWeb® Less expensive; easier to support and maintain Server-based platform – anyone can access anywhere, anytime; more powerful No downloads or installation required for users Can use with PC’s and most web-enabled cell phones Quick turnaround with no ‘proprietary’ development and additional testing time required. Costly to create a single app Limited to particular cell phone users, distribution & market size Requires downloading and installation for users; robs space; needs constant updating and data copying Only runs on specific cell phone devices Time intensive to adapt for each smartphone( 5 apps/ 5 phones)

112. An app can be jarring to take users out to a web browser

113. Easier to build and debug. An app requires specialized coding to make native app work properlyZD Net, Dec. 2009

116. Mobile site sold 80% more airline tickets than appUsers were very reluctant to leave app environment by clicking ad Mobile Web ad formats appear to be more effective than App ad formats

117. App Reach is Limited Most can’t reach PC’s and are… Competitive Differentiator Restricted to specific manufacturers

118. Where’s the Focus in Mobile Marketing? January 2010 survey by R2integrated (R2i), a leading Internet marketing and technology company… 52 % marketerswould focus on Mobile Web site 40 % marketerswould focus on mobile app Development (because ads/promotions are short-term for most campaigns) development

119. Analytics From Future Marketing Communications/ Development Partner

120. MobiWeb Results Long-Term Results Short-Term Results Costs up to 50% less than traditional promotional campaign Easier to support & maintain than an app Use with PC’s and most web-enabled cell phones Drives revenue through mobile commerce Faster mobile internet engagement Higher user satisfaction & brand experience Less expensiveto create than app Reaches critical mass faster with server-based platform Reaches anyone, anywhere, anytime (not limited to cell phone type) No downloads or installation required for users. Quick turn-around time for short-term promotional campaigns Increased Traffic & Revenue

122. Advertising

123. PR

124. Trade Shows

125. Marketing

126. Salaries

127. Fees (legal & consulting)

128. Admin

129. Travel & Expenses

130. Office Equipment

131. Phone

132. Benefits

133. Professional Memberships

134. Misc. Requirement from Investors $1.5M

136. No Revenue

137. Patents-Pending

138. Personal site & $99 yearly

139. Semi-custom site @399 yearly

140. Custom site @ $995 per tab = $5,000 per site

141. Premium Rotating Ads/Banners

142. Licensing fees once patent approved

145. Identify buyer personas

146. Competitive Positioning

147. Corporate Identity

148. Messaging

149. Branding

150. Marketing Collateral

151. Marketing Campaigns

152. Trade Shows/Events (if applicable)

153. Copy/Content writing( share with Nancy)

155. Dedicated Network Operations Center for Network and Systems Monitoring,

156. Proactive Hacker Security Measures

157. Loading Storage Solutions

158. Technology Implementation and Management

159. Paid Search Marketing

160. Web Analytics

161. Lead Generation, PCI/CISP Compliancy

162. Lead Nurturing

163. Customer Relationship Management

164. Conversion rate optimization link building

165. Front & back- end development of existing code(s)

166. Design

167. Copy/Content writing ( share with Nancy)

168. Drag & drop ordering processes

169. Develop Mobile search directory

170. Rotating ad

171. Videos

172. SEO & SEM Services

173. Social Media

174. Blog Posts

175. Call-to-Action/Landing pages

176. Email Marketing