A how-to on creating effective online video advertising content and some of the pitfalls to avoid.

1. video EFFECTIVE ADVERTISING on the web

2. Video is no longer the next BIG THING Video is happening NOW!

3. 32.4 billion online videos watched in US (Jan 2010) Source: Comscore

4. The web is not Television Television has a captive audience Web users have ADHD Lots of competition for their attention Not passive

5. It doesn’t have to be funny

6. Strange Attractor

7. Tell a narrative

8. The right sort of Content is KING

9. Average Cumulative Views - 90 Days by Category Source: TubeMogul

10. Keep it short

11. Source: TubeMogul

12. A reason to watch

13. EntertainmentNOTAdvertisement

14. skribeproductions.com

15. Viral is an outcome not a strategy

16. Online videos watched per viewer US 187 France Germany 178 156 Canada 275 Source: Comscore

17. Online videos viewed in US (2009-10) Billion (per month) Source: Comscore

18. Projected Spending on Online Video Advertising in 2010 $US1 billion Source: PwC

19. It masks its intent It adds value It’s funny

20. Appeal to emotion

21. Distribution is the key

22. Getting noticed Title optimisation Thumbnails Sex Controversy Blogs

23. A large number of views doesn’t mean a large ROI