Week5 power point_googleconceptcompletion

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Assessment Of Google and their future perspectives.

• Strategic Analysis

• Define The
Strategy
• Benefits

• Outline
Technology
Advancement
• Conclusion

 Defined- Looking at outer layers of development.
 Will the response affect you?
 Strategic - a high level, long term, entity
 Analysis- Breaking complex down & Evaluate

Ideas
 External- Identify factors of power influence


 Sustainability- Long term & Survival
 Funding- Organization’s to succession
 Sound goals- Path of the company
 External Focus- Identify/Response to threats
 Effectiveness- Evaluation= Innovation & effective

• Lack Of Time
• Lack Of Skill
• Relevance
Reference Page Entry
What is strategic analysis?. (2010, April). National Council for Voluntary
Organisations , (), . Retrieved from http://www.3s4.org.uk/looking-out/what-is-
strategic-analysis

• Artificial-intelligence software
• Use of Robot drivers react faster than
humans
• Christopher Urmson, a Carnegie
Mellon robotics scientist
• Collaboration Of Ivy League Institution
Research
• Defense Department Research

Ozimek, A. (2013, March). Have
Google's Self-Driving Cars Hit A
Technological Roadblock?. Forbes, (), .
Retrieved from http://www.forbes.com/si
tes/modeledbehavior/2013/03/03/have-
googles-self-driving-cars-hit-a-
technological-roadblock/

Google X- The Skunk
Team- Works

Same Comparison To Area 51
And
IBM Research Laboratories

Google X- Robotics Engineering
Top Secret

 Advertising Conglomerate
 Search is the key
 Android Mobile Market
 Privacy
 Microsoft & Google have similar behaviors
 Competes with the Apple Market
 Companies are feared by Google
 Has ability to change markets and is in action
 Almost there, Taking over Tablet Markets

 M.I.T.- Computer Science- Artificial Intelligence Lab
 Innovative Management Of Technology
 Google X-Lab
 Google Strategy In Many Markets
 Home Automation
 Clean Energy
 New Drugs

Conclusion:
Google & It’s Vision &
Strategic Global
Economics &
Implementation.

 Reference Page Entry
 What is strategic analysis?. (2010, April). National Council for Voluntary Organisations , (), .
Retrieved from http://www.3s4.org.uk/looking-out/what-is-strategic-analysis

Ozimek, A. (2013, March). Have Google's Self-Driving Cars Hit A Technological Roadblock?. Forbes, (), .
Retrieved from http://www.forbes.com/sites/modeledbehavior/2013/03/03/have-googles-self-driving-cars-hit-a-
technological-roadblock/

 Markoff, J. (2010, December). Google Cars Drive Themselves, in Traffic. The New York Times, (), .
Retrieved from http://www.nytimes.com/2010/10/10/science/10google.html
 Erick, M. (2011, November). Google Future Tech: 10 Coolest Google R&D Projects. PC World, (), .
Retrieved from http://Google Future Tech: 10 Coolest Google R&D Projects

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Running Head: ENVIRONMENTAL SCANNING 1 ENVIRONMENTAL SCANNING 2 Environmental Scanning John Mbiti STR/581 01/29/2017 Carlos Pinda University Of Phoenix Current: Google Inc. Recent: Microsoft Inc. Google Inc. is an American multinational company that operates in the internet technology industry. The company offers a platform that is user-friendly and helps users to search and find information from the world wide web. The use of the services attracts a worldwide customer base that has contributed to Google’s revenues over the years. Environmental Scanning Environmental Scanning is a process which surveys and systematically interprets relevant data to determine the threats and opportunities in a systematic way (Babatunde & Adebisi, 2012). The company is expected to gather information about itself, the competitors and the external environment. Through the environment scanning Google Inc. can determine the models to create value and sustain competitive advantage. Google can use environment scanning in creating value. Google has stayed ahead of Yahoo through its element of newness, development of its brand status, reduction of risk, customization, and reduction of risk. The ideas around the creation of value developed after the management analyzed the information about the competitors and its internal capacity. The company has developed a user-friendly environment which connects the users to the desired outcome hence enhancing the experience. The strategy enhances the experience of the customers who are interested in Google free services and promoting an environment for the business. An example of Google customization is Picasa which provides families with an environment whereby they can share with friend and families. They share videos and photos with one another based on this platform. The risk reduction value creation is provided through the secure Google mail. The environment scan has indicated that the industry has a niche regarding having a mail that is secure for the users. The Google Mail is a secure e-mail account by Google (Rowland, 2017). The subscription with Google gives the customers access to the platform where they can stay in contact with employers, families, and friends. Evaluate the Company’s External Environment The analysis of the external factors provides the management with an understanding of the opportunities that are available and how to mitigate the threats in the market. Based on the PESTEL analysis below it is important for Google to focus its efforts on technological and economic factors. The business of Google is subject to several economic changes. Using the PESTEL model, the external economic factors can alter the opportunities in the market that are present in the business (Chaneta, 2011). The most significant economic factors that Google is expected to deal with include economic stability its major markets, and rapid expansion of the markets in developing countries. The external economic fa ...

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Week5 power point_googleconceptcompletion

1. • Strategic Analysis • Define The Strategy • Benefits • Outline Technology Advancement • Conclusion

2.  Defined- Looking at outer layers of development.  Will the response affect you?  Strategic - a high level, long term, entity  Analysis- Breaking complex down & Evaluate Ideas  External- Identify factors of power influence 

3.  Sustainability- Long term & Survival  Funding- Organization’s to succession  Sound goals- Path of the company  External Focus- Identify/Response to threats  Effectiveness- Evaluation= Innovation & effective • Lack Of Time • Lack Of Skill • Relevance Reference Page Entry What is strategic analysis?. (2010, April). National Council for Voluntary Organisations , (), . Retrieved from http://www.3s4.org.uk/looking-out/what-is- strategic-analysis

4. • Artificial-intelligence software • Use of Robot drivers react faster than humans • Christopher Urmson, a Carnegie Mellon robotics scientist • Collaboration Of Ivy League Institution Research • Defense Department Research Ozimek, A. (2013, March). Have Google's Self-Driving Cars Hit A Technological Roadblock?. Forbes, (), . Retrieved from http://www.forbes.com/si tes/modeledbehavior/2013/03/03/have- googles-self-driving-cars-hit-a- technological-roadblock/

5. Google X- The Skunk Team- Works Same Comparison To Area 51 And IBM Research Laboratories Google X- Robotics Engineering Top Secret

6.  Advertising Conglomerate  Search is the key  Android Mobile Market  Privacy  Microsoft & Google have similar behaviors  Competes with the Apple Market  Companies are feared by Google  Has ability to change markets and is in action  Almost there, Taking over Tablet Markets

7.  M.I.T.- Computer Science- Artificial Intelligence Lab  Innovative Management Of Technology  Google X-Lab  Google Strategy In Many Markets  Home Automation  Clean Energy  New Drugs Conclusion: Google & It’s Vision & Strategic Global Economics & Implementation.

8.  Reference Page Entry  What is strategic analysis?. (2010, April). National Council for Voluntary Organisations , (), . Retrieved from http://www.3s4.org.uk/looking-out/what-is-strategic-analysis Ozimek, A. (2013, March). Have Google's Self-Driving Cars Hit A Technological Roadblock?. Forbes, (), . Retrieved from http://www.forbes.com/sites/modeledbehavior/2013/03/03/have-googles-self-driving-cars-hit-a- technological-roadblock/  Markoff, J. (2010, December). Google Cars Drive Themselves, in Traffic. The New York Times, (), . Retrieved from http://www.nytimes.com/2010/10/10/science/10google.html  Erick, M. (2011, November). Google Future Tech: 10 Coolest Google R&D Projects. PC World, (), . Retrieved from http://Google Future Tech: 10 Coolest Google R&D Projects

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