One of Intuit's marketing gurus put together this presentation -- the Secrets of SEO -- to help Small Businesses highlight their products and services better. Enjoy Scott www.quickbooksgroup.com

1. Search Engine 101: An Introduction to Search Engine Optimization Presented by: Brian Kleisner Intuit Global Search Marketing July 23, 2008

2. Paid Vs. Organic Search Results According to Nielson / Net Ratings, 46% of Web sites are found through search, and 55% of all online purchases result from Web sites found through search engines. Savvy SEO professionals think about content creation as writing for this audience . Paid Search Results (sponsored) Organic Search Results (natural)

3. For More Information on Paid Search… http://adwords.google.com/select/Login http://searchmarketing.yahoo.com/index.php

6. The Importance of Page Titles Page Title

7. The Importance of Page Titles This is how page titles appear in search results Does this search result inspire your confidence that this website will meet your needs? Compare this result to this one. Which one better meets your request as a searcher?

8. The Importance of Description Tags Compare this description to this one. Which one better describes what you are looking for? Does this description inspire your confidence that this website will meet your needs?