Black Friday is named for being the day retailers get out of the red and into the black, turning a profit for the year. While the retail industry shifts increasingly moves to an e-commerce-focused model, there are still tremendous opportunities for physical retail locations to deliver what web browsers cannot: in-store experiences augmented by mobile apps. In fact, 77% of mobile-driven purchases are in-store purchases, according to a recent study conducted by Neilsen, Telmetrics and xAd. Being the experts in location and context, we are intensely aware of how physical locations and points of interest drive user experiences, especially in the retail industry.

2. In the spirit of Black Friday, Skyhook
put its contextual data to work
investigating how shopping differs
from coast to coast in the US.

3. We set out to answer our
questions about how the
nation shops.

4. How does population density
impact retailers in each US city
and state?

5. How do different types of retailers
reflect regional lifestyles?

6. Which states
over-index against a
national average for
different retail types?

7. Over-Indexing States by Retail Category
Hardware
Stores
Sporting Goods
Stores
Home Theater
Electronics Stores
Headwear
Stores
Men’s Clothing
Stores
Clothing
Accessory Stores
Make-Up &
Cosmetics Shops
Face &
Body Care
Athletic Apparel
Stores
Gems & Jewelry
Stores
Department Stores
Ski & Snowboard
Shops
Luxury Stores
Formal Attire
Stores
Vitamin & Nutritional
Supplement Shops
Mobile Technology
Stores
Bed & Bath
Homegoods Stores

8. There is 1 home
furnishing store for every
people in California.

9. The TOP 5 cities over-indexing for
9
Toy Stores
LANCASTER, PA
SARASOTA, FL
PENSACOLA, FL
MIAMI, FL
GREENVILLE, NC
1
2
3
4
5

10. Hawaii boasts the nation’s
highest concentration of
Apparel Stores per capita.

11. Not everyone shops on Amazon.
The book retailing industry is alive
and well in the reading belt.
MARYLAND
VIRGINIA
WEST VIRGINIA

12. Southern states skew toward a
high concentration of
women’s apparel stores.
+27%
Mississippi
+21%
Alabama
+16%
Tennessee
+15%
Georgia
vs. National Average

13. Skyhook’s meticulously curated venue database powers
Infinite Geofencing. It enables app developers to deploy
an unlimited number of geofences around entire brand
chains and venue categories. Retail mobile apps use
Infinite Geofencing to deliver relevant content, deals and
dynamic experiences to customers in-store.
Learn more about what Infinite
Geofencing can do for your app at
SkyhookWireless.com/Infinite-Geofencing